Trend 19: Auto Sales Rise in August and September
Auto Aftermarket News & Trends, Automotive Market ResearchThe US automotive industry has always played a large part in the economy, and the same industry that once needed a taxpayer bailout to stay alive may be the one to stave off another recession. Over the past two years, Ford Motor Co., General…
Trend 22: The Importance of Email in Online Shopping
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingWelcome back to our blog! Today we will give you a look at how important email is when driving up sales during the holiday season.Email is an important tool for increasing your online traffic, as well as sales— especially on key promotional…
Trend 24: Where Crankshaft Buyers Find Information
Auto Aftermarket News & Trends, Automotive Market ResearchHave you ever wondered where automotive enthusiasts find information about products, vehicles, maintenance, and what's going on in the automotive world? We surveyed automotive enthusiasts who had recently bought or shopped for crankshafts to…
Retail Auto Parts Sales Outlook for 2012
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingWelcome back to our blog! Today we'll look at auto aftermarket Trend 25: Our outlook for retail auto parts and accessories sales for 2012 and two important industry trends you should know: Auto parts trends 2012 1). January-June 2012 showed…
Amazon and 3 Predictions for the Automotive Aftermarket
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingOur series of automotive trends continues with our predictions on one of the automotive aftermarket's largest retailers, Amazon.Prediction 1: Amazon will start charging sales tax. More states are following suit in the bid to make Amazon charge…
eBay and 3 Predictions for the Automotive Aftermarket
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingThe online giant eBay is growing and evolving with both consumers and merchants in mind. It's now more than an online auction site and "the world's online marketplace." It has evolved into sales platforms and technologies, through its many subsidiaries,…
Google and 4 Predictions for the Automotive Aftermarket
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingGoogle is significantly changing the online landscape with new services like Google+, Google Wallet and Google Shopping. Here are our predictions how these services will be a significant specialty auto parts industry trend. Prediction 1: SEO…
Trend 29: SEMA CDI, Consumer Confidence And a September Rebound
Auto Aftermarket News & Trends, Automotive Market ResearchToday's market research trend: Consumer Demand and Confidence improved in September 2012.The SEMA Consumer Demand Index (CDI) and Consumer Confidence rebounded in September. The SEMA CDI jumped to 45, the highest level since it hit 57 back…
Trend 30: 3 Things You Didn’t Know About 2007-2013 GMC Sierra Owners
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingOur 30th trend will give you a look at 2007-2013 GMC Sierra (1500) owners and a bit of a comparison to its counterpart, the Silverado. Like the Silverado, Sierra sales in the US have fluctuated with an overall decline since 2005 with a slight…
Trend 31: 3 Things You Didn’t Know About 2007-2013 Silverado Owners
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingOur 31st trend will give you a look at 2007-2013 Chevy Silverado (1500) owners and help you understand some demographics involved with this specific vehicle owner.Silverado sales in the US have fluctuated with an overall decline since 2005.…
Trend 32: The Consumer’s Definition of Performance
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingA large portion of the automotive aftermarket offers products that improve "performance," but what exactly is performance? In 2009, Hedges & Company originated market research on how automotive enthusiasts define "performance" as part of…
Trend 34: 3 Things You Didn’t Know About 2008-2013 Dodge Challenger Owners
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingThe Dodge Challenger resurfaced in 2008 after being dormant for 25 years, thrilling Mopar fans and muscle car enthusiasts alike. The third generation of its kind, the 2008-2013 Challenger sold over 100,000 vehicles in its first 4 years of…