Here you’ll find automotive aftermarket marketing and marketing support information and articles. There is a lot of information to help you market your business online.
What is automotive SEO?
Marketing ArticlesAs search engine optimization gets more technical each year, more people in the automotive industry ask, “what is automotive SEO?” SEO covers so many areas and is different if you’re considering an automotive parts website vs. an automotive dealership website. We thought we’d break it down covering best practices for 2021 and...
In With Audience Buying and Audience Planning. Out With Media Buying and Media Planning
Marketing ArticlesAudience buying is the new marketing strategy in 2021. Media buying has decided to take an early retirement. Media planning is stepping aside for audience planning. The world of media is going through the biggest transformation in marketing history. Marketers can now hyper-target custom audiences interested in their products and services. This marketing technology is now available for the aftermarket industry and ...
Automotive Email Marketing Trends and Automotive Email Subject Lines
Marketing ArticlesEmail marketing can be overwhelming. To help out, here are the top automotive email marketing trends for 2021. Email marketing has evolved a lot in the past 40 years. It continues to evolve today. Let's dig into what works and email best practices.When…
What is Programmatic Marketing?
Marketing ArticlesHow programmatic marketing and real time bidding works in automotive: What is programmatic marketing? In the last decade, programmatic marketing shook up the advertising world in many industries. It's now available in the automotive aftermarket.It's…
Auto Parts eCommerce Market Share At $16 Billion in 2020
Aftermarket Analysis, Market Research, Marketing Articles Auto parts eCommerce market share: transformational shift in 2020-2021 Trends in online shopping: automotive parts eCommerce revenue hit $16 billion in 2020 in the US. Auto parts eCommerce market share is projected at over $22 billion by…
Conversion Rate Optimization Case Study: Automotive
Marketing ArticlesData from our eCommerce conversion rate optimization case study shows that site speed is the most important factor affecting website conversion rate. We believe this case study is the most comprehensive analysis ever done on automotive websites. Conversion…
Automotive Direct Mail Marketing, Other Tips to Drive Shop Traffic
Marketing Articles Automotive direct mail ideas, plus auto shop advertising tips Automotive direct mail marketing is one way to combat the coronavirus shutdown, which has been devastating to local businesses. Here are some auto shop advertising tips and direct…
Updated 7/28/20: Coronavirus and Automotive Aftermarket eCommerce News
Aftermarket Analysis, Market Research, Marketing ArticlesNote: See related article, click here: Auto parts chain store sales trends. Aftermarket eCommerce maintaining big increase from 2019(July 28) Data shows the aftermarket eCommerce channel has a significant year-over-year (YoY) revenue…
Website Taxonomy Best Practices for Automotive Sites
Aftermarket Analysis, Marketing ArticlesIn this article, we asked automotive data guru Chris Fellows of DCi about website taxonomy best practices. Simply put, website taxonomy is the process to create a classification system for a site. It's a system of naming and organizing products into logical groups that share similar characteristics.
Conversion Rate Optimization Tools for Automotive Sites
Aftermarket Analysis, Marketing ArticlesUse our free conversion rate optimization tool for your automotive website After extensive research and analysis we built a free automotive conversion rate optimization tool you can use to measure or predict your own conversion rate. We took…
Online Holiday Shopping Statistics 2018 vs 2019: Auto Parts & Accessories
Aftermarket Analysis, Market Research, Marketing ArticlesThe Christmas shopping season is coming! Here are some results from 2018 along with projected 2019 holiday shopping statistics. As you plan your email marketing, SEO and paid search campaigns for auto parts in December, keep these online shopping…
Auto Parts Industry Analysis: Online Market At $12 Billion in 2019
Aftermarket Analysis, Market Research, Marketing ArticlesHighlights from our annual auto parts industry analysis (NOTE: this article is from January, 2019. For a more current forecast click here.)• Online auto parts market will pass $12B in 2019 in the US; Projected at $19B by 2022. • North…
