
How to Perform Effective Automotive SEO
Automotive MarketingAs search engine optimization gets more technical each year, more people in the automotive industry ask, “what is automotive SEO?” SEO E-A-T covers so many areas and is different if you’re considering an automotive parts website vs. an automotive dealership website. We thought we’d break it down covering best practices for 2022 and...

Focus on Audience Buying and Planning for Better Digital ROI
Automotive MarketingAudience buying is the new marketing strategy in 2021. Media buying has decided to take an early retirement. Media planning is stepping aside for audience planning. The world of media is going through the biggest transformation in marketing history. Marketers can now hyper-target custom audiences interested in their products and services. This marketing technology is now available for the aftermarket industry and ...

Automotive Email Marketing and Automotive Email Subject Lines
Automotive MarketingAutomotive email marketing can be overwhelming. To help out, here are the top automotive email marketing tips for 2022 including automotive email subject line ideas.Email marketing has evolved a lot in the past 41 years. It continues to…

What is Programmatic Marketing?
Automotive MarketingHow programmatic marketing works in automotive: What is programmatic marketing? In the last decade, programmatic marketing shook up the marketing world in many industries. It's now available to the automotive aftermarket.It's a fundamental…

Auto Parts eCommerce Market Share At $16 Billion in 2020
Auto Aftermarket News & Trends, Automotive Market Research, Automotive Marketing Auto parts eCommerce market share: transformational shift in 2020-2021 Note: Here's a link to a more recent article on auto parts industry growth and eCommerce projections.Trends in online shopping: automotive parts eCommerce revenue…

Conversion Rate Optimization Case Study: Automotive
Automotive MarketingData from our eCommerce conversion rate optimization case study shows that site speed is the most important factor affecting website conversion rate. We believe this case study is the most comprehensive analysis ever done on automotive websites. Conversion…

Automotive Direct Mail Marketing, Other Tips to Drive Shop Traffic
Automotive MarketingAutomotive direct mail marketing ideas Automotive direct mail marketing is one way to bring traffic into your parts store. Here are some auto shop direct mail ideas to use. These ideas apply to auto repair shops and automobile dealerships,…

Updated 7/28/20: Coronavirus and Automotive Aftermarket eCommerce News
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingNote: See related article, click here: Auto parts chain store sales trends. Aftermarket eCommerce maintaining big increase from 2019(July 28) Data shows the aftermarket eCommerce channel has a significant year-over-year (YoY) revenue…

Website Taxonomy Best Practices for Automotive Sites
Auto Aftermarket News & Trends, Automotive MarketingIn this article, we asked automotive data guru Chris Fellows of DCi about website taxonomy best practices. Simply put, website taxonomy is the process to create a classification system for a site. It's a system of naming and organizing products into logical groups that share similar characteristics.

Conversion Rate Analysis of Automotive Sites
Auto Aftermarket News & Trends, Automotive MarketingFree website conversion tool for your automotive website After extensive research and conversion rate analysis, we built a free website conversion tool you can use to measure or predict your own conversion rate.Our conversion rate experts…

Online Holiday Shopping Statistics 2018 vs 2019: Auto Parts & Accessories
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingThe Christmas shopping season is coming! Here are some results from 2018 along with projected 2019 holiday shopping statistics. As you plan your email marketing, SEO and paid search campaigns for auto parts in December, keep these online shopping…

Auto Parts Industry Analysis: Online Market At $12 Billion in 2019
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingHighlights from our annual auto parts industry analysis (NOTE: this article is from January, 2019. For a more current forecast click here.)• Online auto parts market will pass $12B in 2019 in the US; Projected at $19B by 2022. • North…