Automotive aftermarket marketing and marketing support information and articles.
Automotive Direct Mail and Other Tips to Drive Shop Traffic
Marketing ArticlesAutomotive direct mail marketing, plus free ideas to re-open your repair business or dealership
The coronavirus shutdown has been devastating to local businesses including auto dealership parts and service departments and local repair businesses.…
Updated 6/2/20: Coronavirus and Automotive Aftermarket eCommerce News
Aftermarket Analysis, Market Research, Marketing Articles
Note: See related article, click here: auto parts chain store sales trends.
53% increase in automotive eCommerce since March 2020; 66% increase from 2019
(June 2) Hedges & Company analyzed more than 14 million online user sessions…
Auto Parts Website Taxonomy Best Practices
Aftermarket Analysis, Marketing Articles
Website taxonomy best practices are critical to improving conversion rate, reducing bounce rate and even increasing average sale.
Chris Fellows, Director of Internet Solutions, Direct Communications, Inc. (DCi)
In this article,…
Automotive Conversion Rate Optimization Tools
Aftermarket Analysis, Marketing ArticlesUse our free automotive conversion rate optimization tool
After extensive research and analysis we built a free automotive conversion rate optimization tool you can use to measure or predict your own conversion rate. We took automotive parts…
Online Holiday Shopping Statistics 2018 vs 2019: Auto Parts & Accessories
Aftermarket Analysis, Market Research, Marketing ArticlesThe Christmas shopping season is coming! Here are some results from 2018 along with projected 2019 holiday shopping statistics. As you plan your email marketing, SEO and paid search campaigns for auto parts in December, keep these online shopping…
Auto Parts Industry Analysis: Online Automotive eCommerce Market At $12 Billion in 2019
Aftermarket Analysis, Market Research, Marketing ArticlesHighlights from our annual auto parts industry analysis:
• Online automotive eCommerce market will pass $12B in 2019 in the US; Projected at $19B by 2022.
• North American automotive eCommerce market nearly $16B in 2019, excluding auctions,…
We Bust 3 Myths About Selling Auto Parts During the Christmas Shopping Season
Marketing ArticlesCan you sell auto parts online for the Christmas shopping season? The shopping season isn't just about sweaters. We analyzed Google search trends over the past few years and bust some myths.
Myth#1: Black Friday: the most important online shopping…
How Big Is the 2020 SEMA Show?
Marketing ArticlesIt's a common question, how big is SEMA, so just how big is the 2020 SEMA Show? The 2020 SEMA Show is still scheduled for Nov. 3-6, 2020 even with the coronavirus crisis. The number of SEMA Show attendees is up in the air but we cans show how…
Automotive SEO Services: A Guide
Marketing ArticlesAutomotive SEO services: does it really matter?
Yes, automotive SEO services matter. Organic traffic is the #1 source of web traffic for the average automotive website in 2020.
In 2020, the average automotive website receives 50% of total…
SEO for the Automotive Industry: 2020 Trends
Marketing Articles(Updated for 2020) SEO for the automotive industry is changing significantly for 2020. Here we take a look at recent trends for automotive SEO services as well as PPC for auto dealers.
All forms of marketing, not just SEO marketing, play…
Google Shopping Image Guidelines and Data Guidelines for Auto Parts in 2020
Marketing ArticlesIf you use Google Shopping for auto parts in 2020, you may have images are disapproved due to not complying with Google Shopping image requirements or Google Shopping feed specifications. Maybe you received Google's "risk of disapproval" email,…
Auto Parts SEO Technical Guide for Marketers
Marketing Articles
We put this auto parts SEO guide together because technical issues may prevent your auto parts site from ranked organically. For automotive SEO, content and inbound linking is critical but you also need a good technical foundation to build…
