News & information on automotive marketing, automotive SEO & PPC, auto parts marketing trends and aftermarket marketing.

page speed and auto parts seo guide

Auto Parts SEO Technical Guide for Marketers

We put this auto parts SEO guide together because technical issues may prevent your auto parts site from ranked organically. For automotive SEO, content and inbound linking is critical but you also need a good technical foundation to build…
clutch.co auto parts seo agency review

Hedges & Company listed on Clutch As Top Internet Marketing Agency

The team here at Hedges & Company loves the motorsports and automotive aftermarket industries. We get to work [vicariously] with cars and trucks every day. That's why our online marketing results make us different from other agencies—we…
auto parts ecommerce platform

Auto Parts Ecommerce Trend: Shoppers Searching for Manufacturer Websites

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We reveal 7 facts why auto parts shoppers feel the need to search for manufacturer websites before making a purchase Enthusiast auto parts shoppers are actively searching for manufacturers' websites before making a purchase, whether buying online…

Digital Influence on Retail Auto Parts Sales

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Digital influence is driving billions of dollars in retail sales and it's not stopping. Our latest auto aftermarket trends forecast shows that digital will influence nearly $152 billion in parts and accessory sales through all retail channels…

What To Expect From An Auto Parts SEO Company: A Guide

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Are you looking for an auto parts SEO company for your parts website (manufacturer or retailer)? How do you know what you should expect in terms of experience, services and results? If you need SEO services, how do you know what to even…
auto parts seo

5 Automotive Parts SEO Secrets Revealed

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We're going against our better judgement to publicly reveal some of our best secrets for auto parts SEO. As you may already know we do extensive testing and experimenting on what works best for SEO and we do our own case studies. Here,…

Auto Parts & Accessories Manufacturers: Increase Your Sales and Build Your Brand

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Auto parts manufacturers can increase sales through all channels of distribution, as well as build brand awareness, by building their online presence. We presented a webinar on this important marketing topic and the slide presentation is available…

Drive Auto Parts Sales with Remarketing and Google Shopping

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Free Webinar Presented by Google and Hedges & Company Sept. 20, 2017 Hedges & Company is holding an exclusive webinar in conjunction with Google. The webinar is designed specifically for OEM or aftermarket parts & accessories retailers…

Guide for Dealers: Automobile SEO is Different Than Auto Parts SEO

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Auto parts SEO is significantly different than marketing automobiles, because shoppers search for parts differently. "Front of the house" marketing involves different search terms and a different path to purchase than "back of the house" marketing. For…
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Manufacturers: 3 Ways to Re-Tool Your Marketing for Today's Digital Consumer

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New market research on consumers' car parts buying behavior shows 3 big marketing opportunities for manufacturers The growth of the Internet has opened the door for parts and accessories manufacturers to market direct-to-consumers (DTC) and…

Car Parts Industry Trends: Online Parts Sales to Reach $8.9 Billion in 2017

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Our annual ecommerce automotive aftermarket industry size forecast for vehicle parts puts online retail sales at $8.89 billion in 2017, posting a 16% increase over 2016. Online Parts Sales Summary: ...Ecommerce car parts sales are outpacing…

Automotive SEO Case Study: How We Grew Organic Traffic 30% in 30 Days

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We're always looking for better ways to use data to analyze and optimize for SEO, paid search or email marketing. Larry Kim's blog post caught our eye on SEO strategies using click through rate (CTR) to optimize for organic traffic in light…