Automotive aftermarket marketing and marketing support information and articles.
Automotive Conversion Rate Optimization Tools
Auto Aftermarket Analysis, Automotive Marketing ArticlesUse our free automotive conversion rate optimization tool
After extensive research and analysis we built a free automotive conversion rate optimization tool you can use to measure or predict your own conversion rate. We took auto parts website…
Online Holiday Shopping Statistics 2018 vs 2019: Auto Parts & Accessories
Auto Aftermarket Analysis, Automotive Market Research, Automotive Marketing ArticlesThe Christmas shopping season is coming! Here are some 2018 and projected 2019 online holiday shopping statistics. As you plan your email marketing, SEO and paid search campaigns for auto parts, keep these online shopping days in mind.
Selling…
Auto Parts Industry Analysis: Online Automotive eCommerce Market At $12 Billion in 2019
Auto Aftermarket Analysis, Automotive Market Research, Automotive Marketing ArticlesHighlights from our annual auto parts industry analysis:
• Online automotive eCommerce market will pass $12B in 2019 in the US; Projected at $19B by 2022.
• North American automotive eCommerce market nearly $16B in 2019, excluding auctions,…
We Bust 3 Myths About Selling Auto Parts During the Christmas Shopping Season
Automotive Marketing ArticlesCan you sell auto parts online for the Christmas shopping season? The shopping season isn't just about sweaters. We analyzed Google search trends over the past few years and bust some myths.
Myth#1: Black Friday: the most important online shopping…
How Big Is the 2019 SEMA Show?
Automotive Marketing ArticlesIt's a common question, how big is SEMA, so just how big is the 2019 SEMA Show?
The SEMA Show is the aftermarket industry's annual trade show in Las Vegas at the massive Las Vegas Convention Center and it's hard to describe if you haven't…
Automotive SEO Services: A Guide
Automotive Marketing ArticlesAuto parts SEO services: does it really matter?
Yes, automotive SEO services matter. Organic traffic is the #1 source of web traffic for the average automotive website in 2019.
In 2019, the average automotive website receives 50% of total…
SEO for the Automotive Industry: 2020 Trends
Automotive Marketing Articles(Updated for 2020) SEO for the automotive industry is changing significantly for 2020. Here we take a look at recent trends for automotive SEO services as well as PPC for auto dealers.
All forms of marketing, not just SEO marketing, play…
Google Shopping Feed Specifications: New Requirements For Auto Parts Images
Automotive Marketing ArticlesIf you use Google Shopping for auto parts, you may have images are disapproved because of Google Shopping feed specifications or not complying with Google Shopping image requirements. Maybe you received Google's "risk of disapproval" email,…
Auto Parts SEO Technical Guide for Marketers
Automotive Marketing Articles
We put this auto parts SEO guide together because technical issues may prevent your auto parts site from ranked organically. For automotive SEO, content and inbound linking is critical but you also need a good technical foundation to build…
Hedges & Company listed on Clutch As Top Auto Parts Internet Marketing Agency
Automotive Marketing ArticlesThe team here at Hedges & Company loves the motorsports and automotive aftermarket industries. We get to work [vicariously] with cars and trucks every day. That's why our online marketing results make us different from other agencies—we…
Automotive Ecommerce Trends: Shoppers Searching for Manufacturer Websites
Auto Aftermarket Analysis, Automotive Market Research, Automotive Marketing ArticlesAuto parts eCommerce trends: Why auto parts shoppers search for manufacturer websites before making a purchase
Here's one of the most important automotive eCommerce trends. While consumers search for an automotive eCommerce website, they also…
Auto Parts Retail Industry Analysis: Digital Influence on Retail Auto Parts Sales
Auto Aftermarket Analysis, Automotive Market Research, Automotive Marketing ArticlesIn auto parts retail industry analysis, we show how digital influence is driving billions of dollars in retail sales and it's not stopping.
Our latest automotive aftermarket industry trends forecast shows that digital influence affects nearly…