Automotive aftermarket marketing and marketing support information and articles.
Auto Parts eCommerce Market Share At $16 Billion in 2020
Aftermarket Analysis, Market Research, Marketing Articles Auto parts eCommerce market share: transformational shift in 2020 Trends in online shopping: auto parts eCommerce market share will hit $16 billion in 2020 in the US. Auto parts eCommerce market share is projected at over $22 billion by 2023.•…
Conversion Rate Optimization Case Study: Automotive
Marketing ArticlesData from our newest eCommerce conversion rate optimization case study shows that site speed is the most important factor affecting website conversion rate. This case study may be the most comprehensive analysis ever done on automotive websites. New…
Automotive Direct Mail Marketing, Other Tips to Drive Shop Traffic
Marketing Articles Automotive direct mail marketing, plus free ideas for your auto repair business or dealership Automotive direct mail marketing is one way to combat the coronavirus shutdown, which has been devastating to local businesses. Types of businesses…
Updated 7/28/20: Coronavirus and Automotive Aftermarket eCommerce News
Aftermarket Analysis, Market Research, Marketing ArticlesNote: See related article, click here: Auto parts chain store sales trends. Aftermarket eCommerce maintaining big increase from 2019(July 28) Data shows the aftermarket eCommerce channel has a significant year-over-year (YoY) revenue…
Website Taxonomy Best Practice for Auto Parts
Aftermarket Analysis, Marketing ArticlesLearn about website taxonomy best practice. It's critical to improving conversion rate, reducing bounce rate and even increasing average sale.Chris Fellows, Director of Internet Solutions, Direct Communications, Inc. (DCi)In…
Conversion Rate Optimization Tools for Automotive Sites
Aftermarket Analysis, Marketing ArticlesUse our free conversion rate optimization tool for your automotive website After extensive research and analysis we built a free automotive conversion rate optimization tool you can use to measure or predict your own conversion rate. We took…
Online Holiday Shopping Statistics 2018 vs 2019: Auto Parts & Accessories
Aftermarket Analysis, Market Research, Marketing ArticlesThe Christmas shopping season is coming! Here are some results from 2018 along with projected 2019 holiday shopping statistics. As you plan your email marketing, SEO and paid search campaigns for auto parts in December, keep these online shopping…
Auto Parts Industry Analysis: Online Market At $12 Billion in 2019
Aftermarket Analysis, Market Research, Marketing ArticlesHighlights from our annual auto parts industry analysis (NOTE: this article is from January, 2019. For a more current forecast click here.)• Online auto parts market will pass $12B in 2019 in the US; Projected at $19B by 2022. • North…
We Bust 3 Myths About Selling Auto Parts During the Christmas Shopping Season
Marketing ArticlesCan you sell auto parts online for the Christmas shopping season? The shopping season isn't just about sweaters. We analyzed Google search trends over the past few years and bust some myths. Myth#1: Black Friday: the most important online shopping…
Is the 2020 SEMA Show cancelled?
Marketing ArticlesYes, the 2020 SEMA Show is cancelled due to the coronavirus pandemic. The 2020 SEMA Show was scheduled for Nov. 3-6, 2020.The number of SEMA Show attendees for 2021 is up in the air but we can show how big the show is in terms of square…
Automotive SEO Services: A Guide
Marketing ArticlesAutomotive SEO services: does it really matter? Yes, automotive SEO services matter. Organic traffic is the #1 source of web traffic for the average automotive website in 2020.In 2020, the average automotive website receives 50% of total…
SEO for the Automotive Industry: 2020 Trends
Marketing Articles(Updated for 2020) SEO for the automotive industry is changing significantly for 2020. Here we take a look at recent trends for automotive SEO services as well as PPC for auto dealers.All forms of marketing, not just SEO marketing, play…
