Automotive Marketing Articles and Information

News & information on automotive marketing, automotive SEO & PPC, auto parts marketing trends and aftermarket marketing. We cover SEO marketing, Google Ads, Google Shopping, technical articles on auto parts SEO, and more.

Automotive marketing trends

Learn about automotive marketing trends, including industry trends and eCommerce trends.

We Bust 3 Myths About Selling Auto Parts During the Christmas Shopping Season

Can you sell auto parts online for the Christmas shopping season? The shopping season isn't just about sweaters. We analyzed Google search trends over the past few years and bust some myths. Myth#1: Black Friday: the most important online shopping…

How Big Is the SEMA Show?

It's a common question, how big is SEMA, so just how big is the 2018 SEMA Show? The SEMA Show is the aftermarket industry's annual trade show in Las Vegas at the massive Las Vegas Convention Center and it's hard to describe if you haven't…

Automotive SEO Services: A Quick How-To Guide

Automotive SEO services: does it really matter? Yes, automotive SEO services matter, and here's why: Organic traffic is the biggest source of web traffic for the average automotive website. In 2018, the average automotive website received…

SEO Marketing in the Automotive Industry: Recent Trends

SEO marketing in the automotive industry is changing significantly. Here we take a look at recent trends for SEO marketing as well as PPC for auto dealers. All marketing, not just SEO marketing, plays a heightened role as the automobile industry…
Google Shopping feed specifications

Google Shopping Feed Specifications: New Requirements For Auto Parts Images

If you use Google Shopping, you may have an email that says images are disapproved because of Google Shopping feed specifications. Maybe you received Google's "risk of disapproval" email, followed by the "preemptively disapproved" email. Or,…
page speed and auto parts seo guide

Auto Parts SEO Technical Guide for Marketers

We put this auto parts SEO guide together because technical issues may prevent your auto parts site from ranked organically. For automotive SEO, content and inbound linking is critical but you also need a good technical foundation to build…
clutch seo agencies

Hedges & Company listed on Clutch As Top Auto Parts Internet Marketing Agency

The team here at Hedges & Company loves the motorsports and automotive aftermarket industries. We get to work [vicariously] with cars and trucks every day. That's why our online marketing results make us different from other agencies—we…
auto parts ecommerce platform

Auto Parts Ecommerce Trend: Shoppers Searching for Manufacturer Websites

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We reveal 7 facts why auto parts shoppers feel the need to search for manufacturer websites before making a purchase Enthusiast auto parts shoppers are actively searching for manufacturers' websites before making a purchase, whether buying…

Automotive Aftermarket Industry Trends: Digital Influence on Retail Auto Parts Sales

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In one of the most important automotive aftermarket industry trends, digital influence is driving billions of dollars in retail sales and it's not stopping. Our latest automotive aftermarket industry trends forecast shows that digital will…

What To Expect From An Auto Parts SEO Company: A Guide

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Are you looking for an auto parts SEO company for your parts website (manufacturer or retailer)? How do you know what you should expect in terms of experience, services and results? If you need SEO services, how do you know what to even…
auto parts seo

5 Automotive Parts SEO Secrets Revealed

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We're going against our better judgement to publicly reveal some of our best secrets for auto parts SEO. As you may already know we do extensive testing and experimenting on what works best for SEO and we do our own case studies. Here,…

Auto Parts & Accessories Manufacturers: Increase Your Sales and Build Your Brand

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Auto parts manufacturers can increase sales through all channels of distribution, as well as build brand awareness, by building their online presence. We presented a webinar on this important marketing topic and the slide presentation is available…