We reveal 7 facts why auto parts shoppers feel the need to search for manufacturer websites before making a purchase Enthusiast auto parts shoppers are actively searching for manufacturers’ websites before making a purchase, whether buying online or in a traditional brick & mortar retail store. It’s a growing trend, along with the overall growth in digital influence on auto parts sales. But why is this happening? With all the marketing done by auto parts ecommerce retailers, why are so many consumers searching for manufacturer sites? For one thing, DIYers research far and wide before they buy. We turn...
