Automotive aftermarket marketing and marketing support information and articles.
Update: Coronavirus trends, COVID-19 and Automotive Aftermarket eCommerce
Aftermarket Analysis, Market Research, Marketing Articles
Coronavirus and aftermarket parts & accessories sales
We're all venturing into unknown territory with coronavirus and COVID-19 sweeping the world. We also don't know the total impact to the automotive industry and the aftermarket.
We…
Auto Parts Website Taxonomy Best Practices
Aftermarket Analysis, Marketing Articles
Website taxonomy best practices are critical to improving conversion rate, reducing bounce rate and even increasing average sale.
Chris Fellows, Director of Internet Solutions, Direct Communications, Inc. (DCi)
In this article,…
Automotive Conversion Rate Optimization Tools
Aftermarket Analysis, Marketing ArticlesUse our free automotive conversion rate optimization tool
After extensive research and analysis we built a free automotive conversion rate optimization tool you can use to measure or predict your own conversion rate. We took automotive parts…
Online Holiday Shopping Statistics 2018 vs 2019: Auto Parts & Accessories
Aftermarket Analysis, Market Research, Marketing ArticlesThe Christmas shopping season is coming! Here are some results from 2018 along with projected 2019 holiday shopping statistics. As you plan your email marketing, SEO and paid search campaigns for auto parts in December, keep these online shopping…
Auto Parts Industry Analysis: Online Automotive eCommerce Market At $12 Billion in 2019
Aftermarket Analysis, Market Research, Marketing ArticlesHighlights from our annual auto parts industry analysis:
• Online automotive eCommerce market will pass $12B in 2019 in the US; Projected at $19B by 2022.
• North American automotive eCommerce market nearly $16B in 2019, excluding auctions,…
We Bust 3 Myths About Selling Auto Parts During the Christmas Shopping Season
Marketing ArticlesCan you sell auto parts online for the Christmas shopping season? The shopping season isn't just about sweaters. We analyzed Google search trends over the past few years and bust some myths.
Myth#1: Black Friday: the most important online shopping…
How Big Is the 2019 SEMA Show?
Marketing ArticlesIt's a common question, how big is SEMA, so just how big is the 2019 SEMA Show?
What is SEMA?
The SEMA Show is the aftermarket industry's annual trade show in Las Vegas at the massive Las Vegas Convention Center and it's hard to describe if…
Automotive SEO Services: A Guide
Marketing ArticlesAuto parts SEO services: does it really matter?
Yes, automotive SEO services matter. Organic traffic is the #1 source of web traffic for the average automotive website in 2019.
In 2019, the average automotive website receives 50% of total…
SEO for the Automotive Industry: 2020 Trends
Marketing Articles(Updated for 2020) SEO for the automotive industry is changing significantly for 2020. Here we take a look at recent trends for automotive SEO services as well as PPC for auto dealers.
All forms of marketing, not just SEO marketing, play…
Google Shopping Feed Specifications: New Requirements For Auto Parts Images
Marketing ArticlesIf you use Google Shopping for auto parts, you may have images are disapproved because of Google Shopping feed specifications or not complying with Google Shopping image requirements. Maybe you received Google's "risk of disapproval" email,…
Auto Parts SEO Technical Guide for Marketers
Marketing Articles
We put this auto parts SEO guide together because technical issues may prevent your auto parts site from ranked organically. For automotive SEO, content and inbound linking is critical but you also need a good technical foundation to build…
Hedges & Company listed on Clutch As Top Auto Parts Internet Marketing Agency
Marketing ArticlesThe team here at Hedges & Company loves the motorsports and automotive aftermarket industries. We get to work [vicariously] with cars and trucks every day. That's why our online marketing results make us different from other agencies—we…
