The Best Automotive SEO Company
For Auto Parts.
Your auto parts website should be easy to find.
Your SEO company should be easy to work with.
Let’s talk!
An auto parts SEO company to get you on Page 1 of Google
Hedges & Company offers experience in auto parts SEO and the unique search strategies used for automotive SEO. Our SEO clients are all on page 1 of Google for auto parts, truck parts, powersports parts…all parts and accessories. We’ve followed best practices for automotive search engine optimization on automotive websites for over 2 decades.
Trusted by hundreds of automotive business owners
US-based automotive SEO company with decades of parts and accessories experience.
SEO strategy based on analytics and data, not guesswork.
Regular client meetings and SEO strategy sessions.
Extensive experience optimizing for AI-assisted search.
SEO Success Story 1: 29% sales growth
This auto parts and accessories site has seen a year-over-year increase in organic traffic and revenue. 2025 organic sales are up 29% from 2024 in a soft economy!
SEO Success Story 2: organic growth
This OEM auto parts site was flat for organic rankings and keywords. We created fresh content and optimized for the target audience. Daily clicks are up 150% and climbing!
SEO Success Story 3: even more organic growth
This auto parts site had no growth for organic rankings or keywords. We created fresh, optimized content. Daily organic clicks doubled and they’re still growing!
As a Google Premier Partner, we’re required to show this disclaimer: SEO services are not verified or endorsed by Google.
Decades of auto parts SEO expert service
Hedges & Company has over 20 years as auto SEO experts. Our Hedges & Company SEO experts use strategies to improve your clickthrough rates, create content, use natural link building, monitor your competition, and geeky stuff like adding extensible schemas/ structured data and optimizing for AI search.
We understand how shoppers search for auto parts and accessories and what they’re looking for. 
In fact, because of our experience, Hedges & Company is the only digital agency serving on the Auto Care Association/MEMA Task Force that publishes the annual eCommerce Trends and Forecast report. We actually help tell the aftermarket where eCommerce is heading.
We’re also the only auto parts SEO agency that has done focus group market research on how enthusiast shop online for products, for the SEMA Show. Whether you consider your product line to be aftermarket parts and accessories, powersports parts and accessories, or OEM, we have an SEO strategy that works for the automotive industry.
Complete reporting included
All auto parts SEO service clients get complete reporting with our online D.A.S.H. Reports™ (Data And Statistics from Hedges & Company). They’re updated every 24 hours and available to clients at any time. These SEO reports have a lot of detail, and your SEO expert reviews these with you in your scheduled recurring meetings.
Free analysis of your current auto parts SEO
Even if you have an agency already managing your SEO or social media marketing, qualified websites can receive our free marketing audit. We might help you find ways to improve your ROI or organically increase your auto parts sales. (You’ll see terms like “organic search” or “natural search” used when referring to Search Engine Optimization, but it all means the same thing.)
Automotive SEO technical analysis
Sometimes technical analysis to improve a site’s performance is all about sifting through a lot of data and doing a bit of detective work.
We may have to look at data page-by-page to find that one nugget to improve performance. We use a variety of third-party tools to pull site data.
We use first-party tools like Google Search Console and third-party tools like Ahrefs. We also do a lot of statistical and trends analysis on your site.
Auto parts SEO content creation
Hedges & Company sifts through data, and creates human-generated content to improve your organic rankings.
Human-generated content lets prevent technical errors (AI still gets technical things wrong!), and other things that are important for automotive content marketing.
But, we love AI, use it all day long, and we also know how to optimize for AI search!
Your website’s code and SEO
Effective SEO strategies include looking “behind the curtain” at site code and site structure.
This is part of our technical SEO and helps us find ways to improve site function, schema or structured data, navigation, user experience (UX) and core web vitals.
SEO requires you to look at what search engines crawl, not just what people see. This includes schema.
How our SEO experts use purchase intent and search patterns
Hedges & Company optimizes websites for auto parts SEO, to show up for 6 main search patterns used by DIY and enthusiast consumers that are shopping for parts and accessories. After doing SEO analysis for a couple of decades, and market research focus groups for SEMA on automotive consumers, we distilled search patterns and strategies down to these types.
Here is a pie chart showing what these search patterns are, but for more detail on search patterns click here for Google search types.
Our company’s advantages:
For auto parts SEO content, we attend the SEMA and AAPEX shows to stay current on industry trends.
Automotive SEO company with experts who are “car people” actually from the automotive industry!
Extensive experience optimizing automotive parts websites, including optimizing for AI search.
Members of SEMA, the Auto Care Association, and regularly attend the SEMA Show and AAPEX.
SEO strategies based on year/make/model fitment, part type or function, enthusiast words and part numbers (see our types of Google automotive searches article).
Experience with website platforms selling automotive parts, accessories and services, including Shopify, BigCommerce, WordPress, Web Shop Manager, eTool Developers and many more.
Our strategies as a top automotive SEO company
CLICK TO ENLARGE: Automotive SEO is about E-E-A-T, EAST and Page Experience, as well as topics, helpful information and engagement.
Hedges & Company is big on using E-E-A-T and EAST when we work on websites.
E-E-A-T stands for Experience, Expertise, Authority and Trustworthiness. This is an important automotive SEO ranking signal and a Google algorithm.
Hedges & Company creates engaging content based on our EAST acronym, which stands for Engagement, Answers, Solutions and Topics.
Hedges & Company optimizes your site for people searching for specific topics, products or services. That’s because Google ranks pages for page quality by evaluating the content of your page, and in turn matches search results based on search intent. We work very hard to optimize page content to improve rankings and drive more traffic.
Automotive SEO services include:
Technical SEO optimizations for websites including structure, site speed and navigation.
Industry-specific automotive SEO keyword research.
Automotive content marketing best practices to create engaging, high-quality content.
Strategies to migrate site platforms with a minimum of disruption to your organic traffic.
Sell more with our auto parts SEO service
Sell automotive parts? We can create effective organic search campaigns to drive more sales to your website. You’ll reach buyers while they’re shopping and making buying and brand decisions. It’s important to develop page content in the context of what consumers are searching for, so we pay close attention to long tail keywords, like part type, or make, model and year. We’ll make sure you show up for all stages of the purchase funnel: top, middle or bottom of funnel. We’re also experts at optimizing for AI search.
Our automotive SEO marketing experience
Hedges & Company has been around for over 20 years, but our experience in online marketing in the automotive industry actually dates back to the 1990s. Our SEO experts have been involved with online marketing for parts and accessories longer than anyone else we can think of. We’ve been members of SEMA and the Auto Care Association for over 20 years. Let us get started with your automotive SEO services, give us a call, send us an email or use our contact form today.
Frequently Asked Questions
Q: What is automotive SEO?
A: Automotive search engine optimization (SEO) is a specialized approach to optimizing websites for search patterns used by consumers looking for vehicles, automotive parts or automotive accessories, because those search patterns typically include fitment such as vehicle year, vehicle make, vehicle model or engine type.
Q: What should you ask an auto parts SEO expert?
A: When talking to an automotive SEO consultant you should ask for their experience in the automotive industry or automotive aftermarket. You should also ask about their experience optimizing websites for search queries including fitment.
Q: How does an automotive SEO company perform effective SEO?
A: An automotive SEO company should optimize a website to match search queries typically used by shoppers looking for automotive parts and accessories or vehicles, that include fitment as part of the search query. Fitment can include vehicle model year, vehicle make, vehicle model, or it can include things specific to a consumer’s vehicle such as engine displacement, drive train, pickup bed length, and other things related to fitment.
Q: Why is SEO for automotive important?
A: SEO for automotive is important because it is a source of inbound traffic and revenue, not dependent on spending money for clicks on ads. It also balances out a website’s sources of traffic so a website is not overly dependent on sales revenue from paid search or social media.
Q: What is the best company for auto parts SEO?
A: Hedges & Company is the best auto parts SEO company due to several key differences from other agencies. This includes over 20 years of experience in the aftermarket, in-depth knowledge of auto parts and accessories, serving on the Auto Care Association eCommerce Task Force, market research on enthusiast shoppers, and understanding of vehicle parts fitment.
Contact
As a Google Premier Partner, we're required to show this disclaimer: SEO services are not verified or endorsed by Google.
5603 Darrow Road, Suite 100
Hudson OH 44236-5015
(234) 380-1650
8:30am-5:00pm EST M-F