The Best Automotive SEO Company
For Auto Parts.
Your website should be easy to find.
Your SEO company should be easy to work with.
Let’s talk!
An auto parts SEO company to get you on Page 1 of Google
Our automotive SEO clients are on page 1 of Google for auto parts, truck parts, powersports parts…all parts and accessories. We offer strategies specifically designed for auto parts and accessories SEO and the unique requirements of the automotive industry.
Trusted by hundreds of business owners
We have followed search engine optimization best practices for aftermarket websites for over 2 decades.
US-based account strategists with decades of parts and accessories automotive SEO experience.
SEO strategy based on analytics and data, not guesswork.
Regular, recurring client meetings and strategy sessions.
SEO Success Story: new site platform
This parts and accessories site re-platformed their website and lost organic rankings and keywords. We did technical fixes and created fresh content. Traffic passed previous levels!
SEO Success Story: organic growth
This OEM auto parts site was flat for organic rankings and keywords. We created fresh content and optimized for the target audience. Daily clicks are up 150% and climbing!
SEO Success Story: more organic growth
This auto parts site had no growth for organic rankings or keywords. We created fresh content and optimized for the target audience. Daily clicks doubled and still growing!
Decades of auto parts SEO service
We have over 20 years of auto aftermarket SEO experience. We use auto parts SEO strategies to improve your clickthrough rates, create content, use natural link building, monitor your competition, and geeky stuff like adding extensible schemas and structured data.
We understand how shoppers search for auto parts and accessories and what they’re looking for. 
In fact, because of our experience we’re the only digital agency serving on the Auto Care Association/MEMA Task Force that publishes the annual eCommerce Trends and Forecast report.
Whether you consider your product line to be aftermarket parts and accessories, powersports parts and accessories, or OEM, we have an SEO strategy that works.
Complete reporting included
All auto parts SEO service clients get complete reporting with our online D.A.S.H. Reports™ (Data And Statistics from Hedges & Company). The’re are updated every 24 hours and available to clients at any time. These SEO reports have a lot of detail, and your SEO strategist reviews these in your scheduled recurring meetings.
Free analysis of your SEO
Even if you have an agency already managing your SEO or social media marketing, qualified websites can receive our free marketing audit. We might help you find ways to improve your ROI or organically increase your auto parts sales. (You’ll see terms like “organic search” or “natural search” used when referring to Search Engine Optimization, but it all means the same thing.)
Premier Partner required notice: SEO services are not verified or endorsed by Google.
Automotive SEO technical analysis
Sometimes technical analysis to improve a site’s performance is all about sifting through a lot of data and doing a bit of detective work.
We may have to look at data page-by-page to find that one nugget that will improve performance. We use a variety of third-party tools to pull site data.
Believe it or not, Excel or Google Sheets are great tools for SEO technical analysis.
Content creation for SEO
Sometimes after sifting through data, the best tool to use for content creation is good old Word file or Google Doc, not some shiny new AI platform.
Hand-written content lets you check accuracy (AI still gets things wrong), word count and grammar, and other things that are important for automotive content marketing.
But yes, we still use AI for a lot of things.
Site code and SEO
Effective SEO strategies include looking “behind the curtain” at site code and site structure.
This is part of our technical SEO and helps us find ways to improve site function, schema or structured data, navigation, user experience (UX) and core web vitals.
SEO requires you to look at what search engines crawl, not just what people see.
Our company’s advantages:
For SEO content, we attend the SEMA and AAPEX shows to stay current on trends.
Automotive SEO services done by “car people” actually from the automotive industry!
Extensive experience optimizing automotive parts websites and driving more traffic.
Members of SEMA, the Auto Care Association, and regularly attend the SEMA Show and AAPEX.
SEO strategies based on year/make/model fitment, part type or function, enthusiast words and part numbers (see our types of Google automotive searches article).
Experience with website platforms selling automotive parts, accessories and services, including Shopify, BigCommerce, WordPress, Web Shop Manager, ETool Developers and many more.
Our strategies for automotive SEO
CLICK TO ENLARGE: Automotive SEO is about E-E-A-T, EAST and Page Experience, as well as topics, helpful information and engagement.
We’re big on using E-E-A-T and EAST when we work on websites.
E-E-A-T stands for Experience, Expertise, Authority and Trustworthiness. This is an important automotive SEO ranking signal and a Google algorithm.
We build engaging content based on our EAST acronym, which stands for Engagement, Answers, Solutions and Topics.
We optimize your site for people searching for specific topics, products or services. That’s because Google ranks pages for Page Quality (PQ) by evaluating the content of your page. We work very hard to optimize page content to improve rankings and drive more traffic..
Automotive SEO services include:
Technical SEO optimizations for websites including structure, site speed and navigation.
Industry-specific automotive SEO keyword research.
Automotive content marketing best practices to create engaging, high-quality content.
Strategies to migrate site platforms with a minimum of disruption to your organic traffic.
Sell more with our auto parts SEO service
Sell automotive parts? We can create effective organic search campaigns to drive more sales to your website. You’ll reach buyers while they’re shopping and making buying and brand decisions. It’s important to develop page content in the context of what consumers are searching for, so we pay close attention to long tail keywords, like part type or make, model and year. We’ll make sure you show up for all stages of the purchase funnel: top, middle or bottom of funnel.
Our SEO marketing experience
Hedges & Company has been around for over 20 years, but our experience in online marketing in the automotive industry actually dates back to the 1990s. Our team members have been involved with online marketing for parts and accessories longer than anyone else we can think of. We’ve been members of SEMA and the Auto Care Association for over 20 years. Let us get started with your automotive SEO services, give us a call, send us an email or use our contact form today.
