He went to SuperTrapp Industries to do a turnaround. The previous year had a $1 million operating income loss and in his first year he grew sales 25% and after three quarters had a 9.5% operating income.
Jon has been involved with digital marketing since its very beginnings. Dating back to the early 1990s, he’s developed deep experience in search engine optimization (SEO), paid search and email marketing. He also has a breadth of expertise that spans the marketing world, from brand building to database and direct marketing.
He’s leveraged this marketing knowledge to provide superior advice and strategic planning to the industry’s biggest retailing and manufacturing brands, trade associations and sanctioning bodies. Jon has demonstrated his expertise as a speaker at the annual SEMA Show, ChannelAdvisor’s Catalyst and many other industry events and meetings. He earned a Bachelor’s of Arts degree in advertising from the University of Nebraska.
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