Marketing Services
Be in front of auto parts buyers at the point of purchase using auto parts SEO and digital marketing. Learn More>
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A Full Service Automotive Digital Marketing Agency
Years of Automotive Aftermarket Industry Marketing Experience
We’re the first and only Premier Google Partner agency dedicated to the automotive aftermarket and OEM industries.
We’re also a Bing Partner agency. This means we are held to higher standards for customer service and best practices.
We’re members of the Specialty Equipment Market Association (SEMA), the Auto Care Association, the Custom Automotive Network (CAN) and Automotive Aftermarket Suppliers Association (AASA) and we attend all the industry trade shows.
Digital Marketing Services for the Automotive Aftermarket
Be where your customers are. Nearly all auto parts & accessory buyers begin their buying process online. To reach these consumers, we’ve developed a comprehensive set of digital marketing services that only a company from your industry could understand.
Paid search campaigns can be precisely targeted to reach your prospects. Strategic auto parts SEO improves your site’s visibility by moving your products up the search rankings. Email marketing delivers the right message to the right consumers through segmentation and list management. Cap it off with a website audit for a detailed analysis of your site’s performance. Find out how Hedges & Company combines these marketing tactics.
Automotive Marketing Research
Blend qualitative and quantitative data for true marketing insights. Hedges & Company is a pioneer in the field of automotive aftermarket research and a proud member of the Marketing Research Association. Do you want to know what the market thinks about your product? Then just ask. We conduct carefully designed focus groups and customer surveys to find out what your automotive targets are really saying.
Leverage our immense database of validated vehicle owner stats to gain a deeper understanding of your prospects or market potential through custom reports. Our easy-to-use automotive research reports present your data in a clear, concise manner—perfect for sharing with all stakeholders. Put our knowledge to work for you.
Automobile Owner Mailing Lists
Don’t wait for your customers to come to you, take your message to them. Direct marketing is one of the most effective and proven methods for marketing automotive parts. Our industry-leading lists are tailor-made for reaching the right individuals and businesses. Compiled from the most reputable sources available, our mailing lists have a guaranteed minimum deliverability rate.
Our email lists include only qualified vehicle owners and auto enthusiasts, resulting in the highest clickthrough rates on the market. Hedges & Company understands how to utilize NAICS and SIC codes to produce lists of properly categorized businesses—giving you access to the most relevant records. We make sure your message reaches the right people.
Auto Parts Website Taxonomy Best Practices
Aftermarket Analysis, Marketing ArticlesWebsite taxonomy best practices are critical to improving conversion rate, reducing bounce rate and even increasing average sale. Chris Fellows, Director of Internet Solutions, Direct Communications, Inc. (DCi) In this article, we asked automotive data guru Chris Fellows of DCi about best practices to follow to build an effective website taxonomy—also called a category tree […]