The Best Automotive
Conversion Rate Optimization
Agency for Parts Sites.

We’re an automotive conversion rate optimization agency.
We fix websites so you make more money.

The Best Automotive
Conversion Rate Optimization
Agency for Parts Sites.

We’re an automotive conversion
rate optimization agency.
We fix websites
so you make more money.

Free Automotive CRO
Consultation

An automotive conversion rate optimization agencyauto parts SEO

We’re an automotive conversion rate optimization agency, and we help you make more money or get more leads from your website. Conversion rate optimization (CRO) increases your sales by turning more visitors into buyers.

If 8 out of 1,000 website visitors make a purchase, you have a 0.8% conversion rate. Just improving that to 1.25% gives you a 56% sales increase without spending more on paid search ads.

We have years of experience as an automotive CRO agency. Fixing websites and improving conversion rate is what we do!

US-based conversion rate optimization strategists with decades of parts and accessories experience.
CRO strategy based on analytics and data, not guesswork.
Regular, recurring client meetings and strategy sessions.

Conversion Rate Optimization logo © 2025 Hedges & Company, all world-wide rights reserved.

CRO Success Story: 25% more mobile conversions

automotive conversion rate optimization success storyThis site promoted a rebate on lift kits but not getting sales. We discovered mobile users had to scroll too much and the page was confusing.

We analyzed scroll depth and interaction, and made vital changes. Results: the rebate promotion took off!

CRO Success Story: 58% improvement in 6 months

Month 1: 1.2% Conversion Rate
Month 6: 1.9% Conversion Rate


A client had a decent 1.2% conversion rate. We saw opportunity for improvement.

We enhanced product pages and created new make and model pages designed to funnel buyers to the right products. After 6 months the website had a 1.9% rate, a 58% improvement!

CRO Success Story: 20% higher conversion rate

heat map used for croThis site had large photos for categories, and analysis showed the most popular ones were at the bottom.

We compared categories and scroll depth, and rearranged category and subcategory pages. Results: customers found what they wanted and conversion rate went up 20%!

CRO Success Story: 49% jump in leads in 10 months

Month 1: 5.3% Conversion Rate
Month 10: 7.9% Conversion Rate


This client wanted leads. The forms had a very nice 5.3% conversion rate. We thought they could do better.

We created new pages outlining services, improved the calls to action and reorganized navigation. After 10 months conversion jumped to 7.9%, a 49% improvement!

CRO Success Story: improving navigation

46%

Improvement in engagement and clicks to product pages.



A client had a low conversion rate due to a confusing menu and category structure.

Visitors were leaving the site without buying anything.

After our improvements the website had a 46% improvement in visitor engagement and clicks after only 30 days.

CRO Success Story: fix mobile conversion rate

automotive conversion rate optimization agency success storyThis auto parts site had a very low mobile conversion rate, and 80% of site visitors were on mobile! The layout was confusing and not optimized. There was no obvious way for visitors to learn more or add to cart.

We revised the mobile layout following best practices for parts and accessories sites. Mobile conversions increased by 67%!

Free Automotive CRO
Consultation

See our 3-step automotive conversion rate optimization process:

First, research and analysis…

Phase 1: Research

You can’t fix what you can’t measure! We do a deep dive into analytics, sales, user experience (UX) and user interaction (UI). We compare that to best practices for automotive aftermarket parts and accessories websites.

We install Microsoft Clarity and ensure that Google Analytics is tracking correctly.

Then implementation…

Phase 2: Implementation

Armed with research and facts, we go in and fix problems with navigation, a call to action that may be missing or out of place, obstacles to making sales, or fixing web forms.

With our research and facts we can start with a baseline so we can track improvements.

Then more testing & monitoring.

Phase 3: Testing & monitoring

We conduct A/B testing to compare web elements and identify the most effective ones. We monitor KPIs like conversion rate and user engagement, using Microsoft Clarity and Google Analytics.

This ongoing process ensures the website remains optimized for maximum conversions.

Automotive conversion rate optimization services and industry knowledge

over 20 years automotive conversion rate optimization experienceWe have over 20 years working on automotive websites. We’ve spent (literally) thousands of hours watching recordings of website visitors scrolling, clicking and interacting with websites.

We understand how shoppers search for auto parts and accessories and what they’re looking for. In fact, because of our experience we’re the only digital agency serving on the Auto Care Association/MEMA Task Force that publishes the annual eCommerce Trends and Forecast report.

Whether you consider your product line to be aftermarket parts and accessories, powersports parts and accessories, or OEM, we know how to improve your conversion rate.

Complete reporting included

All auto parts CRO service clients get complete reporting with our online D.A.S.H. Reports™ (Data And Statistics from Hedges & Company). The’re are updated every 24 hours and available to clients at any time. These reports have a lot of detail, and your CRO strategist reviews these in your scheduled recurring meetings.

Free analysis of your conversion rate

Whether you have an agency managing your marketing, or you do it in-house, qualified websites can receive our free conversion rate audit. We can help you find ways to improve your ROI.

Our company’s advantages:

sema show

We attend the SEMA and AAPEX shows to stay current on industry trends.

Automotive conversion rate optimization services done by “car people” actually from the automotive industry!
Extensive experience optimizing automotive parts websites to increase conversion rate.
Members of SEMA, the Auto Care Association, and regularly attend the SEMA Show and AAPEX.
Experience with website platforms selling automotive parts, accessories and services, including Shopify, BigCommerce, WordPress, Web Shop Manager, eTool Developers and many more.

Automotive CRO services include:

Technical optimizations for websites including navigation, site speed and taxonomy.
Evaluation of your website vs. best practices.
Strategies to improve conversion rate and visitor engagement.

Sell more with our automotive CRO services

Sell automotive parts? We can optimize your website to drive more sales from visitors already on your website. We understand how DIY and enthusiast shoppers interact with websites and have worked on literally hundreds of aftermarket websites. We also regularly advise aftermarket website platforms on how to improve their platform.

We’re the only automotive conversion rate optimization agency with an extensive background of studying and analyzing what it takes to improve the conversion rate of a website.

sema memberauto care association member

Our automotive conversion rate optimization experience

Hedges & Company has been around for over 20 years, but our experience in online marketing in the automotive industry actually dates back to the 1990s. Our team members have been involved with online marketing for parts and accessories longer than anyone else we can think of. We’ve been members of SEMA and the Auto Care Association for over 20 years. Let’s get started with your automotive conversion rate optimization services! Give us a call, send us an email or use our contact form today.

Free Automotive CRO
Consultation