SEO for Off-Road
and Overlanding Websites.
Work with an SEO company that
knows the Jeep, off-road, and overlanding market.
Updated July 2, 2025
See how we get off-road websites on Page 1 of Google!
The best SEO company for off-road, overlanding, 4×4 and Jeep websites
On this page:
Hedges & Company developed off-road, Jeep, overlanding and outdoor SEO strategies, based on years of testing, research and analytics.
What makes Hedges & Company the best option for your off-road SEO company, including specific strategies.
SEO success stories showing how Hedges & Company gets clients on Page 1.
SEO best practices for off-road, overlanding, outdoor and Jeep parts
Hedges & Company understands the unique search strategies required for effective SEO, because we spent 2 decades doing the research and testing. Well, that, and we actually go off-roading in the great outdoors. Mud, sand, slick rock…we’ve been there.
Been to Moab? We have.
We’ve done a lot of research over the years on search intent for off-road and overlanding parts and accessories consumers.
We’ve also analyzed consumer search patterns for Jeep and Bronco parts, 4×4 parts, off-road parts, overlanding equipment, camping, hiking, and other outdoor activities. And for UTVs/SxS and ATVs, too!
We even have a blog article on Jeep owner demographics!
Our SEO clients are on page 1 of Google and we can do the same for your website.
Off-road SEO clients get this:
We spotted this overlanding Gladiator at the SEMA Show.
US-based SEO strategists, experienced in off-road, overlanding, 4×4, Jeeps and Broncos.
SEO strategy based on analytics and data, not guesswork.
Regular SEO strategy sessions with clients.
Leading-edge techniques to optimize for today’s AI-assisted search.
Scroll down for more details on our SEO strategies, our methods, our experience in the off-road market, and our results. But first, let’s start by showing you our proven approach to organic optimization, which matches off-road shoppers’ search intent to web pages.
SEO strategy for off-road and overlanding is different than other markets
Optimizing for SEO in the off-road world is essentially this: Match shopper search intent and search keywords to a client’s website content. Sounds simple, but there’s a lot behind that concept.
SEO techniques developed by Hedges & Company
We originated SEO techniques that work in the off-road and overlanding markets. These techniques are based on years of consumer research, extensive data analysis and a lot of testing. We first published this approach on our blog way back in 2017 (it’s still there!). And today, we’ve seen many others attempt to copy this SEO strategy.
How off-road enthusiasts really search online
It’s important to optimize off-road and overlanding websites so they show up for the six main search patterns used by enthusiast consumers. Off-road and Jeep parts shoppers don’t search like consumers in other industries. The pie chart above shows these search patterns.
Part search, modified by fitment like Jeep model, truck bed length, lift kit height, and so on. Fitment can also be consumer slang, like “TJ” for 1997-2006 Jeep Wrangler.
Part number search, which has high purchase intent.
Informational search like “what,” “who,” “where,” or “how,” including off-road product questions. Examples include the compatibility of lift kits, how to use a kinetic rope, or what lighting kits are best.
Symptom search like “how,” “what” or “when,” including fitment. Examples might include needing more ground clearance or not having enough storage capacity for camping gear.
Brand search, which can include reviews and comparisons to other brands.
Top-of-funnel category search (think of categories on a website) usually including vehicle fitment. Category search for the off-road market also includes functions of parts.
For more detail on search patterns click here for our article on Google search types.
Our off-road strategy includes EAST and E-E-A-T
Hedges & Company creates engaging truck-based content based on EAST. That stands for Engagement, Answers, Solutions and Topics. Page engagement is measured by time spent on a page, scrolling depth and bounce rate. Those are also an important ranking signals. Answers, Solutions and Topics ties directly into what works for AI search.
E-E-A-T and EAST: Click to make larger.
E-E-A-T is extremely important for off-road and overlanding websites, too. That stands for Experience, Expertise, Authority and Trustworthiness.
Google has an E-E-A-T algorithm that looks at and scores web pages and websites. Your E-E-A-T score is an important SEO ranking signal.
Google’s E-E-A-T algorithm is also an important factor that drives today’s AI search.
EAST and E-E-A-T combined makes for a much more powerful SEO strategy than just focusing on keywords, because it produces high-quality content that ranks for words, phrases and for topics. Google ranks web page quality by evaluating the content, and in turn matches search results based on search intent.
By the way, click here if you need automotive SEO instead of off-road/overlanding.
Click here if you’re instead looking for automotive paid search services.
The Hedges & Company SEO process for off-road parts
Clients get a completely customized approach to SEO. There is no “one size fits all” that works in the truck parts and accessories industry. There are no easy shortcuts. Here are specific examples of what we do:
AI search optimization
Optimization for AI search: We structure content for the AI platforms so your off-road/overlanding site shows up for AI search.
Page organization and structure for AI: We know how to structure page content so it is “AI-friendly” and shows up for relevant off-road/overlanding AI searches.
Continuous research on AI models: We track the ongoing changes to AI search, even by analyzing Google’s AI patents!
SEO technical analysis for off-road and overlanding sites
Data optimization for product fitment: We structure your site’s content to maximize search visibility for the search queries used by off-road and overlanding enthusiasts.
Schema implementation: We create custom schema code, which helps search engines (especially AI bots) understand complex truck parts relationships.
Site architecture assessment: We optimize product category structures and product pages to match how off-road enthusiasts actually search for products.
Technical SEO and site navigation optimization
Technical page optimizations: Matching site structure and navigation to how truck enthusiasts interact with websites.
Removing ranking roadblocks: Improving site function, user experience (UX), and site speed by analyzing core web vitals.
Improving page elements: Page headlines, meta tags, and schema to help search engines understand context.
Great content for off-road/overlanding websites
Technical content: We carefully combine technical accuracy with human-friendly, search-friendly and AI-friendly website content.
Fitment complexity: Optimizing websites for Jeep or 4×4 truck applications based on year/make/model, part function and other important factors.
Part number variations: Strategies for handling searches for OEM, aftermarket, and interchange crossover part numbers.
Some overlanding and off-road SEO success stories:
Hedges & Company’s SEO strategies produced great results for clients over the years. Our SEO strategists are proud to show the results of their work. Here are a few success stories, but if you still need more convincing, that’s great. We have plenty more success stories to show you!
SEO Success Story 1: Organic clicks +150%
Client: Mid-size electronic OEM replacement parts online retailer with parts for 4×4 trucks and SUVs. Challenge: No growth in organic rankings and keywords. SEO strategy: Create fresh content optimized for make/model, optimize for crossover part numbers, create “popular vehicle” landing pages. Timeline: 4 months. Results: Daily clicks are up 150% and climbing!
SEO Success Story 2: 29% sales growth
Client: $50 million specialty parts retailer including off-road and Jeep parts. Challenge: No growth in organic revenue. SEO strategy: Fresh blog and FAQ content for informational search queries; optimize product pages/category pages for product and part number search; optimize for make & model; add schema for AI. Timeline: 9 months. Results: 2025 organic sales are up 29% year-over-year in a soft economy!
SEO Success Story 3: Clicks increased 100% in 6 months
Client: Small parts eCommerce site. Challenge: No organic growth for most of the year before joining us. SEO strategy: Create fresh content to replace outdated content for the Google freshness algorithm; write detailed technical content answering shoppers’ questions, add schema for AI. Timeframe: 6 months. Results: Organic clicks grew 100% and it’s still growing!
Hedges & Company has decades of off-road SEO experience:
Hedges & Company has over 21 years of experience as SEO experts. The SEO experts at Hedges & Company can improve your clickthrough rates, create content for your site, use natural link building, and monitor your competition.
Trusted by hundreds of truck business owners
Because of our SEO results and analytical approach, Hedges & Company has built up a lot of trust inside the off-road industry. Hundreds of business owners over the years have depended on Hedges & Company to improve their organic search rankings.
Visible SEO experience
Because of our knowledge in digital marketing and experience, Hedges & Company serves on the Auto Care Association/MEMA Task Force that publishes the annual eCommerce Trends and Forecast report for our industry. In fact, we’re the only digital agency on the Task Force. That means we actually help tell the aftermarket where eCommerce is going in the next few years.
We’re also the only SEO agency in the aftermarket industry that has done focus group market research on how off-road enthusiasts shop online for products, for SEMA and the SEMA Show. Because of our research-based approach, whether you consider your product line to be 4×4 truck parts and accessories, Jeep parts and accessories, or products for off-road or overlanding, we have an SEO strategy based on what works best.
At the SEMA Show and AAPEX Show every year
With our truck market experience and knowledge, we’re often invited to speak at industry conferences, online presentations and events. Our knowledge is well known and information on this website gets quoted on hundreds of other websites.
We’re also long-time members of SEMA and the Auto Care Association (one of the Hedges & Company founders served on SEMA committees decades ago). Our staff attends the annual trade shows to meet with clients, and sometimes our staff even talks in a panel discussion or is a featured speaker.
Clients get complete SEO reporting
SEO clients get reporting with our online D.A.S.H. Reports™ (Data And Statistics from Hedges & Company). These reports are updated every 24 hours and available to clients at any time.
These reports have a lot of pages and detail. Your SEO strategist reviews these reports with you in recurring meetings. They’re highly-detailed documents with strategy, recommendations and results.
Hedges & Company’s SEO advantages in the off-road market:
We attend the SEMA and AAPEX shows to stay current on industry trends.
SEO company with US-based experts who go off-road.
Extensive experience with off-road and overlanding websites.
SEO strategies based on research and analysis, not guessing.
Experience with website platforms used to sell off-road parts, including Shopify, BigCommerce, WordPress, Web Shop Manager, eTool Developers and many more.
How to optimize parts and accessories websites: learn more
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Get an analysis of your off-road/overlanding site’s SEO
Even if you have an agency already managing your SEO or you’re doing it in-house, consider an SEO marketing audit from Hedges & Company. We’re probably able to find ways to improve your marketing ROI and increase your sales into the off-road or overlanding market. (You’ll see terms like “organic search” used when referring to search engine optimization, but it’s the same thing.)
As a Google Premier Partner, we’re required to show this disclaimer: SEO services are not verified or endorsed by Google.
Our aftermarket SEO and digital marketing experience
Hedges & Company has been around for over 21 years, but our experience in online marketing in the aftermarket industry actually dates back to the 1990s. Our experienced SEO strategists have been doing online marketing for parts and accessories longer than anyone else we can think of. We’re members of SEMA and the Auto Care Association and have been for over 21 years. Let’s get started with your SEO services! Give us a call, send us an email or use our online contact form today.
Frequently Asked Questions
Q: How do you optimize off-road or overlanding websites for SEO?
A: The most effective way to optimize off-road websites for SEO is to match shoppers’ search intent and the six main ways consumers search for parts: 1). Part type search including vehicle fitment like make/model or drivetrain, as well as search for off-road or overlanding products; 2). Jeep or Bronco part number search, including crossover part numbers; 3). Informational search, including “how,” “where,” and “what” off-road product searches; 4). Symptom search and solving off-road problems; 5). Brand search including search for reviews; and 6). Off-road product category search.
Q: How many online searches are done by off-road and overlanding enthusiasts?
A: Automotive enthusiasts and DIYers, including off-road, overlanding and 4×4 enthusiasts, do 104,000,000 Google searches for parts and accessories, and technical information, each day.
Q: What is off-road SEO?
A: Off-road search engine optimization (SEO) is a specialized approach to optimizing websites for search patterns used by shoppers looking for products for going off-roading or overlanding, or products for a 4×4 vehicle. Those search patterns include fitment such as vehicle year, vehicle make or model, pickup bed length, cab size, or 4WD vs 2WD.
Q: What should you ask an off-road SEO expert?
A: Ask any SEO company if they understand how off-road and overlanding consumers search for parts or accessories, and if they developed that knowledge on their own. Also ask how long they’ve worked in the parts and accessories business, or even if they’ve ever been off-road themselves. Ask if they know how to optimize pages for shopper search intent, and vehicle fitment. Ask about the agency’s credentials, for example if they’re members of the Auto Care Association or SEMA, and do they attend the shows every year. Ask if they only work on parts and accessories, or if parts and accessories is a sideline.
Q: How does an SEO company do effective SEO for the off-road industry?
A: Effective SEO for off-road is when you optimize a website to match search queries used by shoppers searching for parts and accessories to go off-road or to go overlanding. Fitment can include vehicle model year, vehicle make, vehicle model, or it can include things specific to a consumer’s vehicle such as engine displacement, drive train, pickup bed length, and other things related to fitment. It can also include products used for off-road such as kinetic ropes, lift kits, jacks or hitches.
Q: What is the best company for off-road and overlanding SEO?
A: Hedges & Company is the best SEO company for off-road and overlanding, due to several key differences from other agencies. This includes over 21 years of experience in the aftermarket, in-depth research and knowledge of the off-road market, serving on the Auto Care Association eCommerce Task Force, and market research on off-road enthusiasts.
