Why our automotive direct mail is accurate
Every consumer record must be attributed to two different sources before it is a “live” record and in the database. Inactive or older records are flagged as inactive. All records pass through National Change of Address (NCOA) processing a minimum of once per calendar quarter. Direct mail records are then processed once more before final delivery to our clients.
We guarantee accuracy and deliverability:
Buy with confidence! Your automotive direct mail is guaranteed to have a 95% deliverability rate when it’s mailed using first class postage. Our direct mail data has 100% address standardization following the USPS Coding Accuracy Support System (CASS) and 100% Delivery Point Validation (DPV). If your shareholders are concerned with privacy compliance, we offer 100% Driver’s Privacy Protection Act (DPPA) regulatory compliance.
|Demographic Direct Mail Selects||Vehicle Direct Mail Selects||Geographic & Other Selects|
|Gender of Vehicle Owner||Vehicle Model Year||State|
|Home Owner||Make/Model, Domestic/Euro/Asian||County or City|
|Household Income (HHI) or Home Value||Last Known Odometer Reading||ZIP Codes in a Primary Market Area (PMA)|
|Match to Existing Records in Dealership Management System (DMS)||Match to Existing List of VINs||Radius Around a Store Location|
|… and more||… and more||… and more|