The Best Automotive
PPC Agency For
Auto Parts.
Need automotive paid search services?
Let’s talk about your goals!
Updated June 13, 2025
Discover how we turn auto parts websites into revenue machines!
Work with the best paid search agency for automotive parts
What you’ll learn on this page:
Hedges & Company is the first Premier Google Partner, Amazon Ads Verified Partner and Microsoft (Bing) Partner automotive PPC agency specializing in auto parts and accessories.
What makes Hedges & Company a better choice as a digital marketing agency, including our approach and strategy.
Success stories showing how Hedges & Company helped clients grow sales, using paid search marketing techniques designed for parts and accessories.
How to do auto parts marketing the right way: Hedges & Company PPC services
Trusted by hundreds of automotive business owners
Hedges & Company earned the Google Premier Partner badge back in June 2016. Whether you sell OEM auto parts, performance parts, parts for powersports, racing parts, marine parts, or accessories, our automotive PPC strategists are tested and certified by Google once a year. Working closely with Google reps for over a decade, we pioneered best practices and strategies for auto parts PPC. Since 2004, hundreds of aftermarket business owners have trusted Hedges & Company to deliver results.
Badges of Hedges & Company automotive PPC agency credentials:
Hedges & Company is an automotive PPC agency with a passionate focus on your results
We get it. If you’re looking for a PPC agency, you want to sell more automotive parts and accessories!
Have you been “burned” by a PPC agency in the past?
Maybe you’ve been “burned” by a previous PPC agency that didn’t do a very good job on paid search. Maybe they didn’t even know the auto parts and accessories business. Maybe you even had to explain things to them. We’ve rescued a lot of our clients from situations like that.
We take our clients’ trust and results very seriously, and have for over 21 years.
If you need an automotive PPC agency, let’s have a conversation about your goals. Then let us turn your goals into a plan that works in the auto parts and accessories world.
This chart shows average monthly sales growth in the first 6 months, for our most recent automotive paid search clients. This data comes directly from Google Ads.
When it comes to structuring Google Ads accounts, optimizing and managing automotive data, and selecting audiences and keywords, our experience lets us hit the ground running. Keep scrolling to see a list of benefits our clients get from our US-based team of strategists.
Our automotive ppc agency clients get:
US-based automotive PPC strategists with auto industry experience, tested and certified by Google once a year.
All PPC clients get a US-based product data strategist, with ACES and PIES experience at no additional cost.
Regular meetings and strategy sessions with your auto parts PPC expert.
How to target automotive parts shoppers with precision
Hedges & Company automotive paid search management services target your audience with pinpoint precision. Your parts ads show to parts and accessories shoppers at the right stage of the marketing funnel.
Note: Click here if you’re realy looking for an automotive SEO company instead of a PPC agency.
Some Hedges & Company automotive PPC success stories:
The Hedges & Company agency team is proud of the results we get for clients. Here are just a few examples. If you need more convincing, don’t worry, we have plenty more where these came from and we’d love to show them to you, too.
Automotive PPC Success Story 1: Google Ads turnaround
Client: Mid-size parts and accessories retailer. Challenge: Google Ads account wasn’t performing well; created by a large, national paid search agency that didn’t understand the aftermarket. Strategy: Optimize automotive product data; use appropriate audiences, audience signals; fix keywords; re-write ads to speak to their customer. Timeline: 3 months. Results: 72% year-over-year sales increase. Click here for more success stories.
Automotive PPC Success Story 2: Google Shopping
Client: $40 million specialty parts retailer. Challenge: Performance Max campaign performance had leveled off. Strategy: Test Google Shopping campaigns specifically for certain popular products; create very specific targeting; manage budget and negative keywords. Timeline: 5 months. Results: “Old-school” Shopping campaigns outperformed PMax and their sales from one campaign skyrocketed to $226K in a few months! Click here for more success stories.
Automotive PPC Success Story 3: Demand Gen campaigns
Client: Regional automotive service repair chain. Challenge: The client came to us because they weren’t generating enough leads; car count had no growth year-over-year. Strategy: Fix Google Demand Gen campaigns to produce website leads; test/optimize 3 landing pages; improve audience targeting. Result: Weekly site visits jumped 2,000%, website form fills doubled, and cost per click dropped 95%! Click here for more success stories.
Hedges & Company knows how automotive PPC is different from other industries
How automotive shoppers search for parts and accessories (click to enlarge).
It’s a simple concept, really: Match your digital ads to search intent.
Hedges & Company pioneered marketing techniques for search types
Hedges & Company pioneered techniques to reach shoppers searching in different ways, in different parts of the buying funnel. We’ve been doing this for over a decade. Our approach is based on our own consumer research and analysis. Today, we’ve seen others try to copy this approach, but we are always testing and improving. Anything copied from our website is…just a poor copy.
How shoppers actually search online
Automotive parts and accessories shoppers search for products differently than shoppers in other industries. They use 6 basic types of searches and this pie chart illustrates these search types.
Part search including year/make/model or other types of vehicle fitment.
Part number search including crossover part numbers.
Informational search like “who,” “what,” “where,” or “how,” modified by vehicle fitment.
Symptom search like “when,” “what” or “how,” modified by vehicle fitment.
Brand search including reviews and comparisons.
Top-of-funnel category searches usually modified by vehicle fitment.
We optimize Google Ads campaigns to align with these Google search patterns.
That may sound simple, and maybe that’s why some have tried to copy this technique. But, there are a lot of complex optimizations required to make this work in the automotive industry. We know how enthusiasts search online better than any agency, and use that knowledge to create awesome paid search campaigns.
Hedges & Company: an automotive paid search agency with unmatched experience
Hedges & Company has been an automotive PPC agency for over 21 years. We don’t know of any agency dedicated to the aftermarket with more experience. Hedges & Company also attends the SEMA Show and AAPEX each year and sometimes our staff serves on a panel discussion or speaks at the shows.
Aftermarket experience that shows
In fact, with our automotive experience and knowledge, we’re often invited to speak at aftermarket industry conferences, forums, online presentations and events. Our aftermarket knowledge is well known and quoted on hundreds of other websites.
And Hedges & Company is the only digital marketing agency serving on the Auto Care Association/MEMA Task Force that publishes the industry’s annual eCommerce Trends and Forecast report. In other words, we help tell our industry where eCommerce is headed.
Hedges & Company is also the only automotive PPC company that has done market research on how 
enthusiasts search for auto parts. (We conducted focus groups on enthusiasts at the SEMA Show.) We’ve also conducted consumer market research and focus groups for a lot of other clients, digging into enthusiast behavior. Some of it is published on our blog.
Long-time members of SEMA and the Auto Care Association
And of course, we’ve been members of SEMA and the Auto Care Association for a very long time. One of our founders served on SEMA committees going back to the 1990s, attends Auto Care Association Market Intelligence Committee meetings and currently serves on the Auto Care Association/MEMA eCommerce Task Force.
Hedges & Company clients get detailed reporting on auto parts PPC campaigns
All paid search clients get complete reporting with our online D.A.S.H. Reports™ (Data And Statistics from Hedges & Company). These are updated every 24 hours and are available to clients online. These reports have a lot of detail, and your account strategist reviews these with you in recurring meetings.
Automotive PPC certifications and affiliations
At the top of this page we explained why Hedges & Company is a leading automotive PPC company because we are the first Premier Google Partner, Amazon Ads Verified Partner and Microsoft (Bing) Partner specializing in parts and accessories. And we first earned Google’s highest ranking—the Google Premier Partner badge—way back in 2016 (when the program rolled out).
Here’s why matters to our clients: According to Google, being a Premier Google Partner places us among the top 3% of all digital agencies in the US—not just automotive PPC agencies. Our strategists are required to go through Google PPC testing and certification once a year. We’re also a Microsoft Partner agency to give you the best return from the Microsoft Advertising Network, including Bing, Yahoo!, DuckDuckGo, Ecosia and MSN. After all, the demographics of people using those search engines don’t overlap with Google users and it’s an entire separate audience.
Nothing sells today without great data.
Auto parts PPC works best with optimized product data
Hedges & Company is the only automotive PPC agency with an in-house automotive data management team. Our US-based team has in-depth knowledge of product data and product fitment. Our automotive data team manages and optimizes product data for all paid search clients; it’s included at no extra charge.
ACES and PIES data knowledge to improve your campaigns
We understand ACES and PIES data and know how optimized data helps drive sales in today’s digital ecosystem.
Discover the Difference With Our Automotive Paid Search Services
Hedges & Company is a leading automotive paid search agency. We offer a full selection of automotive digital marketing services putting your products in front of consumers ready to purchase. If you sell parts and accessories or need to build your brand, we have a strategy for you.
Frequently Asked Questions
Q: What is automotive PPC management or auto parts PPC?
A: Automotive paid search/pay per click (PPC) management is the practice of using paid advertising platforms, such as Google Ads or Microsoft Advertising, to show online ads to specific types of shoppers looking for automotive parts and accessories. Auto parts PPC techniques include matching ads to search intent and vehicle fitment, such as year, make or model. Automotive paid search also requires integrating automotive product data into digital ad campaigns. Other things to consider include the unique seasonality of the automotive aftermarket, and fluctuating competition from Amazon or eBay Motors.
Q: What questions should I ask an automotive PPC management agency?
A: Ask any automotive PPC agency if they truly understand how consumers search for vehicles, parts, or accessories, and if they developed that knowledge on their own. Also ask how long they’ve worked in the parts and accessories business. Ask if they know how to match ads to shopper search intent, and vehicle fitment such as vehicle year, make, or model. Ask if they can target automotive audiences using audience signals. Ask about the agency’s credentials, for example are they members of the Auto Care Association or SEMA and do they attend the shows every year. Ask if they only work on parts and accessories, or if parts and accessories is a sideline.
Q: What is a good automotive PPC marketing strategy?
A: A good automotive PPC marketing strategy is to match ad campaigns to shopper search intent and vehicle fitment. Automotive parts and accessories shoppers look for very specialized automotive products using fitment. Vehicle fitment can include vehicle year, make or model, and can also include things like drivetrain, engine displacement or pickup bed length. Search, Display, Shopping, Video, Demand Gen and Performance Max campaigns and ad groups should be structured to reach automotive shoppers or auto parts and accessories shoppers, by utilizing the correct keywords, audience signals, ad placements, or headlines and descriptions.
Q: How do you manage an automotive PPC marketing strategy?
A: Automotive PPC campaigns should match search terms and search intent including vehicle fitment. Campaigns should show product listings in Google Shopping or Bing Shopping, show video ads, or show display ads. Campaigns should be structured to take advantage of targeting, to reach specific audiences and search terms. Having a PPC marketing strategy to reach auto parts shoppers that are top of funnel, middle funnel or bottom of funnel is also a good idea.
