The Best Automotive
PPC Agency For
Auto Parts.
Need automotive paid search services?
Let’s talk about your goals!
Auto parts PPC trusted by hundreds of business owners.
We’re the first auto parts PPC (paid search) agency to be a Premier Google Partner, Amazon Ads Verified Partner and Microsoft (Bing) Partner. We earned the Google Premier Partner badge back in 2016. Whether you sell OEM parts, performance parts, parts for powersports, or accessories, we have the certified auto parts PPC digital marketing skills to market your products to their fullest potential.
If you need an automotive paid search agency, let’s have a conversation about your goals.
This chart shows average monthly sales growth in the first 6 months, for our most recent automotive paid search clients. This data comes directly from Google Ads.
When it comes to structuring Google Ads accounts, to optimizing and managing automotive data, to selecting audiences and keywords, we hit the ground running.
US-based automotive PPC strategists with auto industry experience, tested and certified by Google once a year.
All PPC clients get a US-based product data strategist, with ACES and PIES experience at no additional cost.
Regular meetings and strategy sessions with your auto parts PPC expert
Target your audience with pinpoint precision with our automotive paid search management services. Your parts show to consumers at the right stage of the marketing funnel, to the right market segment, in the right geographic location.
Note: click here if you’re looking for an automotive SEO company.
This parts and accessories site left a very large, national paid search agency that didn’t know the aftermarket. After a couple of months on the account, year over year sales are up an amazing 72%! And this client hasn’t even hit their “busy season” yet.
Sometimes, Performance Max campaigns don’t work as well for auto parts and accessories as “old school” Google Shopping campaigns. After testing, Shopping outperformed PMax and sales skyrocketed to $226K in a few months!
We took over a Google Demand Gen campaign intended to produce website leads from filling out a form. We made changes to audiences and other settings and weekly clicks jumped 2,000%, while cost per click dropped 95%!
We’ve been an automotive PPC agency for over 20 years. We attend the SEMA Show and AAPEX each year. With our automotive knowledge and experience we’re often invited to speak at aftermarket industry conferences and events.
And we’re the only digital agency serving on the Auto Care Association/MEMA Task Force that publishes the industry’s annual eCommerce Trends and Forecast report. We help tell the industry where eCommerce is headed.
We’re also the only automotive PPC company that has done market research on how enthusiasts search for auto parts (we conducted focus groups on enthusiasts at the SEMA Show from many different market interests). We know how enthusiasts search online better than anyone.
All paid search clients get complete reporting with our online D.A.S.H. Reports™ (Data And Statistics from Hedges & Company). These are updated every 24 hours and are available to clients online. These reports have a lot of detail, and your account strategist reviews these with you in recurring meetings.
Hedges & Company is a leading automotive PPC company when it comes to the auto parts industry. Our rich experience in auto parts PPC is leveraged for your success in every campaign that we develop. We first earned Google’s highest ranking—the Google Premier Partner badge—way back in 2016 (when the program rolled out). We were the first Premier Partner in the aftermarket. According to Google, that places us among the top 3% of all digital agencies in the US. Our strategists are required to go through Google PPC testing and certification once a year. We’re also a Microsoft Partner agency to give you the best return from the Microsoft Advertising Network, including Bing, Yahoo!, DuckDuckGo, Ecosia and MSN.
Nothing sells today without great data.
Hedges & Company is the only automotive PPC agency with an in-house automotive data management team. Our team has in-depth knowledge of product data and product fitment. Our US-based automotive data team manages and optimizes product data for all paid search clients; it’s included at no extra charge. We understand ACES and PIES data and know how optimized data helps drive sales in today’s digital ecosystem.
And of course, we’ve been members of SEMA and the Auto Care Association for a very long time. One of our founders served on SEMA committees going back to the 1990s, and currently serves on the Auto Care Association/MEMA eCommerce Task Force.
Hedges & Company is a leading automotive paid search agency. We offer a full selection of automotive digital marketing services putting your products in front of consumers ready to purchase. If you sell parts and accessories or need to build your brand, we have a strategy for you.
A: Automotive pay per click (PPC) advertising is the practice of using pay per click platforms such as Google Ads or Microsoft Advertising to show online ads to consumers who are shopping for automotive parts and accessories or for vehicles.
A: Automotive PPC will be successful if the agency understands how consumers search for vehicles, parts, or accessories. This is usually done by using search terms related to fitment such as vehicle year, vehicle make, or vehicle model. It is also done by targeting automotive audiences online. Because of the importance, you should ask any automotive PPC agency if they have experience in the automotive industry or automotive aftermarket. You should ask about the agency’s certifications, for example if they are a Google Premier Partner agency. You should also ask about the agency’s affiliations, for example are they members of the Auto Care Association or SEMA? Hedges & Company has over 20 years experience in the automotive aftermarket, are members of the Auto Care Association and SEMA, and are a Google Premier Partner agency.
A: You can use Google Ads for automotive marketing, by using Google’s pay per click campaign formats like Search, Display, Shopping, Video, Demand Gen and Performance Max. Campaigns and ad groups should be structured to reach automotive shoppers or auto parts and accessories shoppers, by utilizing the correct keywords, audience signals, ad placements or headlines and descriptions.
A: To manage auto parts PPC you should combine various types of campaigns to show up for search terms, to show product listings in Google Shopping or Bing Shopping, to show video ads, or to show display ads. You should also structure campaigns to take advantage of targeting, to reach specific audiences and search terms. Having a strategy to reach auto parts shoppers that are top of funnel, middle funnel or bottom of funnel is also a good strategy.