Read automotive aftermarket news, aftermarket trends and industry analysis from our own in-depth research. Plus, we share the latest from SEMA, AASA, MEMA, Custom Automotive Network (CAN, formerly PWA) and the Auto Care Association (formerly AAIA).
Automotive Internet Marketing: Consumer Search Patterns
Aftermarket AnalysisFor automotive internet marketing, it's important to know these six consumer search patterns. These are basic ways consumers search for automotive aftermarket parts and accessories websites.In this article we reveal search secrets we've…
Automotive Industry Future Outlook: 2021-2023
Aftermarket AnalysisThe COVID-19 pandemic has changed the future of the automotive industry. We show the current situation and the future of the automotive industry, in just seven charts.We'll start by showing you the current impact of the pandemic on the…
Auto Parts eCommerce Market Share At $16 Billion in 2020
Aftermarket Analysis, Market Research, Marketing Articles Auto parts eCommerce market share: transformational shift in 2020-2021 Trends in online shopping: automotive parts eCommerce revenue hit $16 billion in 2020 in the US. Auto parts eCommerce market share is projected at over $22 billion by…
Auto Parts Chains Staging a Retail Comeback
Aftermarket Analysis, Market ResearchThe top auto parts chain stores appear to be staging a retail comeback during the coronavirus pandemic. The data includes weekly credit card transactions from AutoZone (NYSE: AZO), Advance Auto Parts (NYSE: AAP), O'Reilly Automotive (NASDAQ: ORLY) and NAPA Auto Parts (NYSE: GPC). These auto parts chains act as a bellwether for DIY activity as well as retail, two important [read more] ...
Our Priorities in 2020 So Far
Aftermarket AnalysisWe were having fun on LinkedIn this week. Marketing guru/entrepreneur Larry Kim of chatbot company MobileMonkey posted a graph showing the relative importance of things in 2020.During this coronavirus crisis, we'll take any opportunity to…
Coronavirus impact on the amazing automotive aftermarket: Recessions, stock market crashes, unemployment
Aftermarket Analysis What's the coronavirus impact on the auto aftermarket? What is the COVID-19 and coronavirus impact on the auto aftermarket? Most economists seem to agree right now that we're probably heading into a recession. (This is written March 27, 2020.)…
Updated 7/28/20: Coronavirus and Automotive Aftermarket eCommerce News
Aftermarket Analysis, Market Research, Marketing ArticlesNote: See related article, click here: Auto parts chain store sales trends. Aftermarket eCommerce maintaining big increase from 2019(July 28) Data shows the aftermarket eCommerce channel has a significant year-over-year (YoY) revenue…
Website Taxonomy Best Practices for Automotive Sites
Aftermarket Analysis, Marketing ArticlesIn this article, we asked automotive data guru Chris Fellows of DCi about website taxonomy best practices. Simply put, website taxonomy is the process to create a classification system for a site. It's a system of naming and organizing products into logical groups that share similar characteristics.
Future of the Automotive Industry: 2020 Predictions by Automotive Industry Experts
Aftermarket AnalysisIndustry experts give their predictions of automotive aftermarket industry trends for 2020. They offer their takes on video advertising, website design and speed, product data and AI. There are also predictions on 3P marketplaces including Walmart, Amazon and...
What Is The Most Popular Truck in America
Aftermarket AnalysisWe show you the most popular pickup truck in America including full-size and medium-size trucks, domestic and imported. New registrations of light trucks (including SUVs and CUVs) exceeded 9 million units in 2018. That reached around 12 million for 2019. More than 2 million pickups were sold and are expected to...
Conversion Rate Optimization Tools for Automotive Sites
Aftermarket Analysis, Marketing ArticlesUse our free conversion rate optimization tool for your automotive website After extensive research and analysis we built a free automotive conversion rate optimization tool you can use to measure or predict your own conversion rate. We took…
Auto Parts eCommerce Platforms
Aftermarket AnalysisHere's the ultimate comparison of the 54 best auto parts eCommerce platforms. Websites selling parts and accessories have a unique requirement for shoppers to easily find parts based on fitment. If you're looking for an auto parts eCommerce website builder we strongly recommend using one that understands fitment...
