Automotive Aftermarket News, Reports & Analysis

Aftermarket industry news, trends and analysis from SEMA, AASA, MEMA, Auto Care Association. Learn what drives the industry.

VIO Big Data Shootout: Performance V8 Sedans

VIO Big Data Shootout: Performance V8 Sedans

For our latest Vehicles in Operation (VIO) Big Data Shootout we put seven Euro and American premium performance sedans to the test: the Audi RS 7, BMW M5, Cadillac CTS-V, Chevrolet SS, Dodge Charger SRT Hellcat, and the Mercedes-Benz AMG E63 and S63. All of our contestants have powerful V8 engines, four doors and lots of soft cushy leather inside. We wanted to see which car had the most total Vehicles in Operation (VIO) as well as the biggest increase or decrease for the first half of 2016 vs. last year. We also pulled in some vehicle owner demographics...

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Big Data Shootout: Vehicles In Operation (VIO) Stats for New Mustang, Challenger and Camaro

big data shootout vehicle registrations

Who’s winning the new vehicle registration race for late model muscle cars in 2016? We wanted to see which car had the most total new vehicle registrations, as well as the biggest increase or decrease for the first half of 2016 vs. last year. This kind of information should be useful to members of the Auto Care Association, MEMA, SEMA or AASA. Racers, start your big data engines! We pulled data from the Vehicles in Operation (VIO) database to see new registrations for  the three American modern-day muscle cars: Ford Mustang, Chevy Camaro and Dodge Challenger. We pitted these...

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New Google SERP Format: Facts, Fiction and Rumors

new Google SERP format

With the recent changes to the Google search engine results page (SERP) for desktop and tablets, there are a lot of rumors and false information around the Internet, so we wanted to give automotive aftermarket advertisers some facts, informed opinions and our recommendations for your Google AdWords campaigns selling auto parts & accessories, or motorcycle parts & accessories. One of the biggest misconceptions is that all searches will only display four ads at the top of the SERP and all right side advertising is now gone. That’s not true. Google is now showing four text ads at the top...

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Online Search for Motorcycle Parts & Accessories Growing From Mobile Traffic

motorcycle seo

Google has released their latest report on online search statistics for motorcycle parts and accessory (P&A) shoppers. Consistent with what we’re seeing for search stats for other categories, searches done on mobile devices are primarily responsible for growth (scroll down for your free copy of the full report, available as a PDF download). Total search queries for motorcycle parts and accessories grew 16% in Q4 2015 over the previous year. Although desktop searches declined 7%, mobile searches grew by 45%, bringing total search volume up. Google AdWords research: Mobile drives motorcycle parts & accessory eCommerce If you have an...

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Mobile Is Driving Online Tire & Wheel Search Growth

If you are looking for online search statistics for tires and related accessories, Google has released the latest stats for the tire market. Searches done on mobile devices are driving the rapid growth in tire, tire parts and wheel online search activity (scroll down to the bottom to download your own free copy of the full report). Overall search queries for tires grew 20% in the fourth quarter of 2015 from the previous year and although desktop search dropped 1%, mobile search grew by 42%. Google research: Mobile is the key to growth in tire searches If you sell...

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Auto Parts Marketing: Online Parts Sales to Reach $7.4 Billion in 2016

size of automotive industry

How big is the automotive aftermarket industry? Ecommerce auto parts sales will narrow the gap with traditional brick and mortar retail sales in 2016, and reach $7.4 billion excluding auctions and used parts. Ecommerce auto parts sales are projected to grow about 16% in 2016. The Automotive Aftermarket Suppliers Association (AASA) Joint Channel Forecast Model projects conventional retail do it yourself (DIY) sales to grow 3.5% in 2016. The size of the online auto parts market—sales of automotive and truck parts & accessories—is getting significantly larger each year. This includes OEM replacement and aftermarket parts sold online, typically by Auto...

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Towing Search Activity Growing: Queries +28%, Mobile Search +48%

If you need online shopping growth statistics, specifically for the towing market, look no further. Google has released the latest stats for the towing market and consumers are increasing their online search for towing parts and services. Online search queries for towing search terms grew 28% from 2014 in the third quarter, according to a Google search metrics report (scroll to the bottom to download your own free copy of the full report). One important stat is while searches on a desktop PC crept up 4% from the third quarter 2014, searches on a mobile device jumped by 48%....

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Truck Parts & Accessories Search Trend Research: Mobile Growth Dominates, Up 60%

truck parts online search trends

This AdWords research covers searches conducted by consumers searching for parts and accessories for their trucks. Search on mobile devices dominated truck search activity, growing an amazing 60% from 2014 in the third quarter according to a Google search metrics report (scroll to the bottom to download your own free copy of the full truck research report). Overall search queries grew by 26% including mobile, desktop and tablets. These are search queries for parts typically sold by members of SEMA and the Auto Care Association. AdWords Research: Truck Parts and Accessory Ecommerce Is Increasingly Mobile If you have a...

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Off-Road Parts & Accessories Market Research: Total Search up 16%, Mobile up 41%

Google AdWords Off-Road Parts

This AdWords research is about consumers who are searching online for off-road parts and accessories for their Jeep®, trucks, UTVs, off-highway motorcycles and 4×4 vehicles. Online search queries for off-road search terms grew 16% from 2014 in the third quarter, according to a Google search metrics report (scroll to the bottom to download your own free copy of the full report). One eye-opening statistic is while searches done on a desktop PC actually dropped 9% from the third quarter 2014, searches performed on a mobile device jumped 41%. Clearly, mobile devices are garnering more market share of off-road search...

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Auto Parts Market Research: Performance Parts Search up 20%, Mobile up 45%

Google AdWords auto parts search terms

This AdWords research covers consumers searching online for auto parts that modify a vehicle’s performance. Online queries for performance modifying search terms grew 20% in the third quarter 2015 over the previous year, according to search metrics released by Google (scroll to the bottom to download your own copy of the report). One of the notable stats is that mobile searches for performance modifying search terms increased 45%, while desktop queries actually dropped 2%, from the third quarter 2014. This marks at least the fourth consecutive year that online search for performance-type keywords as a whole grew in volume,...

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How to Increase Your Digital Presence in the Automotive Industry and Who’s Doing it Right!

automotive industry social media

As people turn to more digital outlets to get information, it’s important for companies to alter their marketing styles to meet the digital needs of consumers. The automotive industry is no exception; however, these companies need to approach their marketing efforts a little more…creatively, rather than just basic social media and a website. Below are tactics to inspire you, to increase not only your digital presence, but your overall reputation in the automotive marketing world. Here are examples of automotive companies that are implementing these tactics to the fullest. Social Media – To the Max It’s no shock the...

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Ways Millennials Are Changing the Automotive Aftermarket

gen y marketing

Note: To get a true Generation Y marketing perspective, our genuine Gen-Y marketing intern, Brad, researched and wrote this article, which dispels a lot of myths about marketing to the millennial generation. Generation Y, better known as the millennial generation (born in 1980-2000), is the first generation to grow up with modern technology and this influences how millennials view cars and car accessories. For this generation, technology is not just another accessory; it is necessity and a way of life. Millennials find it extremely important to have top of the line technology that can be synchronized between devices. Millennials...

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Automotive Mailing Lists vs. Vehicle Registration Data: Which Best Suits Your Needs?

Automotive mailing list data and vehicle registration data are two different types of data that are confused quite frequently. Both of these forms of data have a large significance when it comes to researching, marketing, and collecting data for promotional purposes. This article will thoroughly explain both list data and registration data to clarify the differences. Automotive mailing list data Automotive mailing list data is utilized when a client wants to contact a vehicle owner. The consumers’ address will be available because, in order to stay compliant with regulations, our list data is not based on state DMV registrations. Our list data...

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How to Have Free Online Advertising Campaigns For Your Brand: Here Are 3 Ideas to Try

auto parts ppc remarketing

Auto parts manufacturers and resellers in the automotive aftermarket spend a lot of money to keep their brand in front of parts shoppers. Here are three ways to have an online brand advertising campaign at no cost when combined with paid search. If you’re already doing PPC advertising using these ideas can boost your brand awareness online for free. When we say “online brand advertising campaign” we mean showing ads for your brand (or your products) using online banner ads. Free brand advertising idea #1: A basic PPC display campaign At the most basic level, here’s how to have...

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Paid Search vs SEO Case Study #2 for Auto Parts

Pay per click (PPC) vs automotive SEO is a marketing combination we monitor very closely. A common question in the auto parts industry is the PPC vs SEO debate and whether both types of online marketing are necessary, or and whether these efforts will detract from each other when used at the same time. (You can scroll down to see our conclusion at the bottom.) This blog post shows the results of a recent SEO vs PPC case study we did but first let’s revisit a study conducted by Google a few years ago. Paid Search vs SEO case...

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Big Data Shootout: VIO Stats for Ford F-150 vs Chevy Silverado vs Ram pickups

big data shootout vehicle registrations

We again dove into our US vehicle registration database of 245 million vehicles for our latest Big Data Shootout on Vehicles in Operation (VIO). This Shootout looks at the Ford F-150/F-Series, compared to Dodge Ram and Chevy Silverado pickups. We compared these trucks head to head: we looked at the most total registrations for 2014 year to date, as well as the biggest increase or decrease in registrations from 2013. Let the Shootout begin! Third place but pulling strong: Ram pickup registrations First, some quick background on the Ram brand: In 2010-2011 Chrysler spun off the “Ram” brand from Dodge, so what...

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