Read automotive aftermarket news, aftermarket trends and industry analysis from our own in-depth research plus SEMA, AASA, MEMA, CAN (formerly PWA) and the Auto Care Association (formerly AAIA).
Auto Parts Chains Staging a Retail Comeback (Updated 5/26)
Aftermarket Analysis, Market ResearchThe top auto parts chain stores appear to be staging a retail comeback during the coronavirus pandemic. The data includes weekly credit card transactions from AutoZone (NYSE: AZO), Advance Auto Parts (NYSE: AAP), O'Reilly Automotive (NASDAQ: ORLY) and NAPA Auto Parts (NYSE: GPC). These auto parts chains act as a bellwether for DIY activity as well as retail, two important [read more] ...
Our Priorities in 2020 So Far
Aftermarket AnalysisWe were having fun on LinkedIn this week. Marketing guru/entrepreneur Larry Kim of chatbot company MobileMonkey posted a graph showing the relative importance of things in 2020.
During this coronavirus crisis, we'll take any opportunity to…
Coronavirus impact on the amazing automotive aftermarket: Recessions, stock market crashes, unemployment
Aftermarket Analysis
What's the coronavirus impact on the auto aftermarket?
What is the COVID-19 and coronavirus impact on the auto aftermarket? Most economists seem to agree right now that we're probably heading into a recession. (This is written March 27, 2020.)…
Updated 6/2/20: Coronavirus and Automotive Aftermarket eCommerce News
Aftermarket Analysis, Market Research, Marketing Articles
Note: See related article, click here: auto parts chain store sales trends.
53% increase in automotive eCommerce since March 2020; 66% increase from 2019
(June 2) Hedges & Company analyzed more than 14 million online user sessions…
Auto Parts Website Taxonomy Best Practices
Aftermarket Analysis, Marketing Articles
Website taxonomy best practices are critical to improving conversion rate, reducing bounce rate and even increasing average sale.
Chris Fellows, Director of Internet Solutions, Direct Communications, Inc. (DCi)
In this article,…
Future of the Automotive Industry: 2020 Predictions by Automotive Industry Experts
Aftermarket AnalysisIndustry experts give their predictions of automotive aftermarket industry trends for 2020. They offer their takes on video advertising, website design and speed, product data and AI. There are also predictions on 3P marketplaces including Walmart, Amazon and...
What Is The Most Popular Truck in America
Aftermarket AnalysisWe show you the most popular pickup truck in America including full-size and medium-size trucks, domestic and imported. New registrations of light trucks (including SUVs and CUVs) exceeded 9 million units in 2018. That reached around 12 million for 2019. More than 2 million pickups were sold and are expected to...
Automotive Conversion Rate Optimization Tools
Aftermarket Analysis, Marketing ArticlesUse our free automotive conversion rate optimization tool
After extensive research and analysis we built a free automotive conversion rate optimization tool you can use to measure or predict your own conversion rate. We took automotive parts…
Auto Parts eCommerce Solutions
Aftermarket AnalysisHere's the ultimate comparison of the 44 best auto parts eCommerce platforms. Websites selling parts and accessories have a unique requirement for shoppers to easily find parts based on fitment. If you're looking for an auto parts eCommerce website builder we strongly recommend using one that understands fitment...
Online Holiday Shopping Statistics 2018 vs 2019: Auto Parts & Accessories
Aftermarket Analysis, Market Research, Marketing ArticlesThe Christmas shopping season is coming! Here are some results from 2018 along with projected 2019 holiday shopping statistics. As you plan your email marketing, SEO and paid search campaigns for auto parts in December, keep these online shopping…
Auto Parts Industry Analysis: Online Automotive eCommerce Market At $12 Billion in 2019
Aftermarket Analysis, Market Research, Marketing ArticlesHighlights from our annual auto parts industry analysis:
• Online automotive eCommerce market will pass $12B in 2019 in the US; Projected at $19B by 2022.
• North American automotive eCommerce market nearly $16B in 2019, excluding auctions,…
Registered vehicles by state: fun facts
Aftermarket Analysis, Market ResearchLooking at registered vehicles by state in the US we found some interesting things that you can use for your next trivia contest for categories like "registered vehicles by state" or "number of vehicles in US."
Most popular vehicle by state
The…
