Automotive Aftermarket News

Automotive aftermarket news, aftermarket trends and industry analysis from our own in-depth research plus SEMA, AASA, MEMA, and the Auto Care Association.

We cover aftermarket news as well as our own news and research. Learn what drives the industry from dozens of articles as well as our own case studies and market research. We also cover marketing trends and statistics, including online search trends and sales trends, too.

Auto aftermarket news and automotive aftermarket trends

We also uncover the latest news and trends in automotive marketing, choose from dozens of articles. Learn about automotive parts research findings in addition to aftermarketnews.

Automotive Industry Analysis: Online Automotive Ecommerce Market Size Will Be $12 Billion in 2019

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Highlights from our annual automotive industry analysis: • Online automotive eCommerce market will pass $12B in 2019 in the U.S., excluding  auctions, used parts • North American automotive eCommerce market nearly $16B in 2019, excluding…
hybrid vehicles by state

Registered vehicles by state: fun facts

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Looking at registered vehicles by state in the US we found some interesting things that you can use for your next trivia contest for categories like "registered vehicles by state" or "number of vehicles in US." Most popular vehicle by state The…

Automotive Industry Trends: Light Trucks Outselling Automobiles

Light trucks in the US continue their upward growth, and are now beating cars by more than 2 to 1. Through April 2018, 3.69 million light trucks were sold in the US according to the Bureau of Economic Analysis, compared to 1.75 million automobiles.…
auto parts ecommerce platform

Auto Parts Ecommerce Trend: Shoppers Searching for Manufacturer Websites

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We reveal 7 facts why auto parts shoppers feel the need to search for manufacturer websites before making a purchase Enthusiast auto parts shoppers are actively searching for manufacturers' websites before making a purchase, whether buying…

Automotive Aftermarket Industry Trends: Digital Influence on Retail Auto Parts Sales

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In one of the most important automotive aftermarket industry trends, digital influence is driving billions of dollars in retail sales and it's not stopping. Our latest automotive aftermarket industry trends forecast shows that digital will…

What To Expect From An Auto Parts SEO Company: A Guide

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Are you looking for an auto parts SEO company for your parts website (manufacturer or retailer)? How do you know what you should expect in terms of experience, services and results? If you need SEO services, how do you know what to even…
auto parts seo

5 Automotive Parts SEO Secrets Revealed

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We're going against our better judgement to publicly reveal some of our best secrets for auto parts SEO. As you may already know we do extensive testing and experimenting on what works best for SEO and we do our own case studies. Here,…
auto parts ecommerce

Online Parts Sales to Top $10 Billion in 2018

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Note: this article was published in April 2018. For an updated article published in January 2019 on the automotive eCommerce market please follow the link. Annual automotive aftermarket trends forecast of auto parts ecommerce summary: •…

Auto Parts & Accessories Manufacturers: Increase Your Sales and Build Your Brand

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Auto parts manufacturers can increase sales through all channels of distribution, as well as build brand awareness, by building their online presence. We presented a webinar on this important marketing topic and the slide presentation is available…

Drive Auto Parts Sales with Remarketing and Google Shopping

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Free Webinar Presented by Google and Hedges & Company Sept. 20, 2017 Hedges & Company is holding an exclusive webinar in conjunction with Google. The webinar is designed specifically for OEM or aftermarket parts & accessories…
manufacturer

Manufacturers: 3 Ways to Re-Tool Your Marketing for Today's Digital Consumer

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New market research on consumers' car parts buying behavior shows 3 big marketing opportunities for manufacturers The growth of the Internet has opened the door for parts and accessories manufacturers to market direct-to-consumers (DTC) and…

SEO Case Study: Clickthrough Rate Influences Organic Rankings

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There has been a debate among SEO pros over the past year or two about the importance of clickthrough rate (CTR) as a factor in organic rankings. In this SEO case study, you will see the results for two auto parts clients and the positive impact…