Read automotive aftermarket news, aftermarket trends and industry analysis from our own in-depth research plus SEMA, AASA, MEMA, CAN (formerly PWA) and the Auto Care Association (formerly AAIA).
Auto Parts Website Taxonomy Best Practices
Aftermarket Analysis, Marketing Articles
Website taxonomy best practices are critical to improving conversion rate, reducing bounce rate and even increasing average sale.
Chris Fellows, Director of Internet Solutions, Direct Communications, Inc. (DCi)
In this article,…
Future of the Automotive Industry: 2020 Predictions by Automotive Industry Experts
Aftermarket AnalysisIndustry experts give their predictions of automotive aftermarket industry trends for 2020. They offer their takes on video advertising, website design and speed, product data and AI. There are also predictions on 3P marketplaces including Walmart, Amazon and...
Most Popular Trucks in America
Aftermarket AnalysisHere are the most popular full-size pickup trucks in America in 2019. This includes new registrations through the third quarter (Sept. 30). New registrations of light trucks (including SUVs and CUVs) exceeded 9 million units. We're projecting total units to be around 12 million for 2019. More than 2 million pickups were sold and are expected to...
Automotive Conversion Rate Optimization Tools
Aftermarket Analysis, Marketing ArticlesUse our free automotive conversion rate optimization tool
After extensive research and analysis we built a free automotive conversion rate optimization tool you can use to measure or predict your own conversion rate. We took automotive parts…
Auto Parts eCommerce Platforms
Aftermarket AnalysisHere's the ultimate comparison to help you pick an auto parts eCommerce platform. Websites selling parts and accessories have a unique requirement for shoppers to easily find parts based on fitment. If you're looking for an auto parts eCommerce website builder we strongly recommend using one that understands fitment...
Online Holiday Shopping Statistics 2018 vs 2019: Auto Parts & Accessories
Aftermarket Analysis, Market Research, Marketing ArticlesThe Christmas shopping season is coming! Here are some results from 2018 along with projected 2019 holiday shopping statistics. As you plan your email marketing, SEO and paid search campaigns for auto parts in December, keep these online shopping…
Auto Parts Industry Analysis: Online Automotive eCommerce Market At $12 Billion in 2019
Aftermarket Analysis, Market Research, Marketing ArticlesHighlights from our annual auto parts industry analysis:
• Online automotive eCommerce market will pass $12B in 2019 in the US; Projected at $19B by 2022.
• North American automotive eCommerce market nearly $16B in 2019, excluding auctions,…
Registered vehicles by state: fun facts
Aftermarket Analysis, Market ResearchLooking at registered vehicles by state in the US we found some interesting things that you can use for your next trivia contest for categories like "registered vehicles by state" or "number of vehicles in US."
Most popular vehicle by state
The…
Automotive Industry Trends: Light Trucks Outselling Automobiles
Aftermarket AnalysisLight trucks in the US continue their upward growth, and are now beating cars by more than 2 to 1.
Through April 2018, 3.69 million light trucks were sold in the US according to the Bureau of Economic Analysis, compared to 1.75 million automobiles.…
Automotive Ecommerce Trends: Shoppers Searching for Manufacturer Websites
Aftermarket Analysis, Market Research, Marketing ArticlesAuto parts eCommerce trends: Why auto parts shoppers search for manufacturer websites before making a purchase
Here's one of the most important automotive eCommerce trends. While consumers search for an automotive eCommerce website, they also…
Auto Parts Retail Industry Analysis: Digital Influence on Retail Auto Parts Sales
Aftermarket Analysis, Market Research, Marketing ArticlesIn auto parts retail industry analysis, we show how digital influence is driving billions of dollars in retail sales and it's not stopping.
Our latest automotive aftermarket industry trends forecast shows that digital influence affects nearly…
What To Expect From An Auto Parts SEO Company: A Guide
Aftermarket Analysis, Marketing Articles
Are you looking for an auto parts SEO company for your parts website (manufacturer or retailer)? How do you know what you should expect in terms of experience, services and results?
If you need SEO services, how do you know what to even…