We’re a Cleveland SEO company and a Cleveland PPC company

We’re a Cleveland SEO company and pay-per click (PPC) company specializing in reaching enthusiasts online. Our focus has been in the automotive industry for two decades, headquartered in the Cleveland metropolitan area (It’s “The Land,” people!). Digital marketing in Cleveland is only part of our story, our clients are all across the United States, in Canada and Europe. In fact, we’re the leading digital agency serving the $41 billion addressable market of eCommerce and third-party marketplaces selling automotive parts and accessories.

If you need a Cleveland SEO company with in-depth knowledge about the automotive aftermarket, you’ve come to the right website!

Cleveland paid search company

We’re also a Cleveland PPC company and a Google Premier Partner Agency. We provide great pay-per-click (PPC) Google Ads management services. We specialize in paid search marketing, mobile, display and video ads. All of our paid search strategists are tested and certified by Google once a year.

As for being a Premier Partner, here’s what Google has to say: “Work with the best. The badge recognizes companies that excel with Google’s products. Google Partners are online marketing companies, trusted by Google. As a Premier Partner we rank among the top 3% of all digital agencies in the US.

We’re also experts at Google Performance Max or Demand Gen campaigns, and managing Google Merchant Center product data with our data management team. We also have a broad background in managing successful remarketing/retargeting campaigns.

Cleveland SEO company

As a Cleveland SEO company we give you extensive SEO experience reaching enthusiast DIY consumers. We’re Cleveland SEO experts because we do our own SEO research and case studies. We know what works for SEO and why. We invite you to read some of our articles on SEO on our blog.

Our clients include some of the top national automotive aftermarket brands. We work with large corporations owned by private equity investors, down to small family businesses.

Our expertise in SEO is with DIY enthusiast consumers, the automotive aftermarket and the automotive industry. We’ve worked with some of the best manufacturers and retailers in the business.

We understand the buying process and path to purchase. Auto parts buyers obsess with online research before buying any product. 90% of them do research before buying anything, so being visible online is important to your success.

Cleveland programmatic media agency

Our experience also includes programmatic advertising. If you need to reach a very targeted audience, or a specific smaller audience, or a broad audience with saturated total impressions, programmatic advertising is a good solution.

Programmatic advertising gives you more control over settings to show display ads to prospects than Google Ads can. It gives you more options for geofencing, too.

If this sounds like a marketing solution you need, give us a call.

Premier search engine optimization agency focused on enthusiast markets

We’ve been serving our clients since 2004 with a focus on enthusiast, lifestyle and hobbyist markets. Consumers who shop for products for their hobby behave much differently than consumers looking for consumer packaged goods (CPG). Our clients have included large multinational corporations but we also work with dozens of large and small manufacturers and online retailers selling products to enthusiasts and hobbyists.

Digital marketing Cleveland style, with great team customer service!

We pride ourselves on having great marketing solutions and attention to customer service, but we do digital marketing Cleveland style. That means roll-up-your-sleeves, blue-collar, nose-to-the-grindstone hard work. Digital marketing, Cleveland style, doesn’t mean taking it easy. (Did we mention it’s “The Land!” yet?)

Thanks to our talented and hard-working digital marketing team we have low client turnover. We’re a digital advertising agency you’ll love to work with. We’re not afraid to have our marketing work measured. In fact, we insist on it. All our clients get full reporting on what they spend, what they sold as a result, with all details on work we’ve performed or will perform. We’re big believers in having a strategic vision to help you grow.

A Cleveland digital marketing company with a national reputation

You may not have heard of us around the greater Cleveland metro area. That’s probably because we specialize in serving enthusiast markets across the United States and Canada. However, we’re very well known inside the automotive industry. Hedges & Company is regularly invited to speak at automotive industry conferences, participate on webinars and have been quoted by trade publications and other news outlets. We’re often a source for automotive data and industry analysis. We’ve supplied data and analysis for national news outlets such as NBC Nightly News with Brian Williams and Bloomberg Businessweek. Even though we’re a marketing agency based here, we’ve still been listed in Direct Marketing News magazine’s Top US Agencies Report.

Digital marketing Cleveland: paid search, organic search and programmatic marketing

Sometimes “SEO” (Search Engine Optimization) is used as a generic term for “marketing a website online.” To be precise, SEO refers to the process of optimizing and improving your organic, or non-paid, rankings in search engine results. The goal is to have your company show up as high as possible in the rankings on the search engine results page (SERP).

On the other hand, PPC (Pay Per Click) refers to paid search ads, either text ads on the SERP or display ads that appear on other websites, and the process to manage that advertising. Managing PPC services includes managing the marketing budget, the spend, building out online campaigns and keywords and measuring the results. It also involved extensive testing to ensure maximum ROI.

One cool thing about digital marketing in Cleveland is the ability to target your ads geographically. Your ads can appear in the Cleveland DMA which includes much of northern Ohio, or your ads can selectively target Cuyahoga County for example, or neighborhoods or even Cleveland ZIP codes. We can also target areas around Cleveland using a radius around any geographic location (sometimes a radius may include a large part of Lake Erie, but don’t worry, walleye usually don’t click on ads). This geographic targeting reaches many suburbs to the west, south or east, and along the lake shore.

SEO or PPC, what you should know about using both together

Whether you’re looking at the greater Cleveland market or a nationwide audience, the concept of using SEO combined with PPC are basically the same. Organic marketing of your website, is enhanced when combined with PPC paid search campaigns. We’re commonly asked about this because some people have assumed you don’t need both but we’ve done several case studies on this, as has Google, and if you do some searching online you’ll find many more case studies on this topic.

Combining SEO with PPC results in incremental traffic to your website and incremental sales, one does not detract or interfere with the other. One reason for this is the concept of SERP “real estate.” We like to occupy as much SERP real estate for our clients as we can, which bumps competitors off the first page to the second or third page. Well executed social marketing campaigns are also a way of taking up more SERP real estate and we use social marketing primarily for an SEO function/purpose.
For more information on combining organic with paid marketing, please browse through our blog to read our case studies. Here is one of our most popular.

Come visit our agency

We invite you to stop by. Our offices are open Monday through Friday, 8:30 am to 5:00 pm Eastern time. We’re about 30 minutes from the Akron-Canton Regional Airport (CAK), about 40 minutes from Cleveland Hopkins International Airport (CLE) and about 10 minutes south of Interstate 80.