Automotive Market Research Articles

Auto industry market research, auto industry trends & analysis, market research in automotive industry, vehicle registration data.

Vehicles in Operation (VIO) FAQs

Here are some questions we get a lot on our analysis and custom reporting of vehicle registration data. Note that we do not provide raw data, we only produce custom reporting that utilizes vehicles in operation (VIO) data. Q: How many cars are registered in the US? A: There are now over 276 million light-duty vehicles in operation (VIO) in the US in 2018. The average car in the US is just over 11 years old. Below is a table that shows the number of registered vehicles in U.S., also known as Vehicles in Operation (VIO), over the past decade....

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Auto Parts Ecommerce Trend: Shoppers Searching for Manufacturer Websites

auto parts ecommerce platform

We reveal 7 facts why auto parts shoppers feel the need to search for manufacturer websites before making a purchase Enthusiast auto parts shoppers are actively searching for manufacturers’ websites before making a purchase, whether buying online or in a traditional brick & mortar retail store. It’s a growing trend, along with the overall growth in digital influence on auto parts sales. But why is this happening? With all the marketing done by auto parts ecommerce retailers, why are so many consumers searching for manufacturer sites? For one thing, DIYers research far and wide before they buy. We turn...

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Digital Influence on Retail Auto Parts Sales

Digital influence is driving billions of dollars in retail sales and it’s not stopping. Our latest auto aftermarket trends forecast shows that digital will influence nearly $152 billion in parts and accessory sales through all retail channels by 2021. This includes offline retail through chain stores like AutoZone or Advance Auto, automobile dealers, local independent brick & mortar retailers, and jobbers. Much of this is occurring on mobile phones. Digital obviously already influences online sales, including online retailers and manufacturers selling direct to consumers (DTC), which is growing rapidly. Unfortunately many brick and mortar retailers are still unprepared to...

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Online Parts Sales to Top $10 Billion in 2018

auto parts ecommerce

Annual automotive aftermarket trends forecast of auto parts ecommerce summary: • Auto parts ecommerce sales will break $10B for the first time, excluding auctions and used parts; a key automotive aftermarket industry trend for 2018. • Power of digital influence: Almost $138B in parts sales, through online/offline channels, will be influenced by online activity. • Over $5B in parts & accessory sales will be on mobile devices in 2018. • Automotive Aftermarket Suppliers Association (AASA) projects the total aftermarket to have compound annual growth rate of 3.6% through 2019; Do It Yourself (DIY) retail sales to grow at approximately...

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Join Our Webinar: Auto Parts & Accessories Manufacturers, Increase Your Sales and Build Your Brand

Hedges & Company announces an exclusive webinar in conjunction with Google, designed specifically for automotive aftermarket parts & accessories manufacturers. The webinar will be held Thursday, October 19, 2017 from 1:00pm to 2:00pm EST. Space is limited, please register here. Auto Parts Manufacturers: Unprecedented Ways to Scale Up Marketing Nearly all automotive parts & accessories buyers go online to research brands and products. It doesn’t matter if they’re going to buy online or in a brick & mortar store. This webinar will show how these auto parts buyers can now be targeted with pinpoint precision. Manufacturers have unprecedented ways...

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Guide for Dealers: Automobile SEO is Different Than Auto Parts SEO

Auto parts SEO is significantly different than marketing automobiles, because shoppers search for parts differently. “Front of the house” marketing involves different search terms and a different path to purchase than “back of the house” marketing. For that matter, marketing OEM replacement parts is different than marketing aftermarket performance parts and accessories online. Auto parts shoppers search for parts in six main ways: 1). By searching by automotive part type, including make/model/year modifiers, 2). By year/make or model, including trim or slang terms for models, 3). By searching by automotive part function, 4). By part symptoms, including year/make/model modifiers,...

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Manufacturers: 3 Ways to Re-Tool Your Marketing for Today’s Digital Consumer

New market research on consumers’ car parts buying behavior shows 3 big marketing opportunities for manufacturers The growth of the Internet has opened the door for parts and accessories manufacturers to market direct-to-consumers (DTC) and that’s exactly what today’s digital savvy buyers want. New Hedges & Company research shows consumers are increasingly going to manufacturer and brand websites as part of their shopping process. The research showed 57% of buyers visited a manufacturer’s website when shopping for a recent purchase. This was up from 43% who reported they had visited a manufacturer’s website in a 2013 auto parts purchase...

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SEO Case Study: Clickthrough Rate Influences Organic Rankings

There has been a debate among SEO pros over the past year or two about the importance of clickthrough rate (CTR) as a factor in organic rankings. In this SEO case study, you will see the results for two auto parts clients and the positive impact organic CTR has on SEO keyword rankings. Our auto parts SEO case study testing CTR We originally became interested in using organic CTR to improve client rankings in early 2016, referring to studies cited by search gurus like Larry Kim and Rand Fishkin, and Larry’s post on Moz or on the WordStream site....

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Car Parts Industry Trends: Online Parts Sales to Reach $8.9 Billion in 2017

NOTE: This article has been updated for 2018. Please follow this link. Our annual ecommerce automotive aftermarket industry size forecast for vehicle parts puts online retail sales at $8.89 billion in 2017, posting a 16% increase over 2016. Online Parts Sales Summary: …Ecommerce car parts sales are outpacing brick & mortar, will reach $8.9B excluding auctions and used parts …Over $4B in online sales will be on mobile devices in 2017 …Ecommerce car parts sales projected to grow by 15% in 2017 and 2018 …Automotive Aftermarket Suppliers Association (AASA) projects total aftermarket to have compound annual growth rate of...

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VIO Big Data Shootout: Performance V8 Sedans

VIO Big Data Shootout: Performance V8 Sedans

For our latest Vehicles in Operation (VIO) Big Data Shootout we put seven Euro and American premium performance sedans to the test: the Audi RS 7, BMW M5, Cadillac CTS-V, Chevrolet SS, Dodge Charger SRT Hellcat, and the Mercedes-Benz AMG E63 and S63. All of our contestants have powerful V8 engines, four doors and lots of soft cushy leather inside. We wanted to see which car had the most total Vehicles in Operation (VIO) as well as the biggest increase or decrease for the first half of 2016 vs. last year. We also pulled in some vehicle owner demographics...

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Big Data Shootout: Vehicles In Operation (VIO) Stats for New Mustang, Challenger and Camaro

big data shootout vehicle registrations

Who’s winning the new vehicle registration race for late model muscle cars in 2016? We wanted to see which car had the most total new vehicle registrations, as well as the biggest increase or decrease for the first half of 2016 vs. last year. This kind of information should be useful to members of the Auto Care Association, MEMA, SEMA or AASA. Racers, start your big data engines! We pulled data from the Vehicles in Operation (VIO) database to see new registrations for  the three American modern-day muscle cars: Ford Mustang, Chevy Camaro and Dodge Challenger. We pitted these...

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Automotive SEO Case Study: How We Grew Organic Traffic 30% in 30 Days

We’re always looking for better ways to use data to analyze and optimize for SEO, paid search or email marketing. Larry Kim’s blog post caught our eye on SEO strategies using click through rate (CTR) to optimize for organic traffic in light of Google’s RankBrain (by the way, check out Larry’s newest venture at MobileMonkey when you get a chance). We were off to conduct our own case study to see if we could add even more science to our SEO methods to improve organic results for our clients. Yay, science! Our analytical approach to auto parts SEO We...

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Mobile Is Driving Online Tire & Wheel Search Growth

If you are looking for online search statistics for tires and related accessories, Google has released the latest stats for the tire market. Searches done on mobile devices are driving the rapid growth in tire, tire parts and wheel online search activity (scroll down to the bottom to download your own free copy of the full report). Overall search queries for tires grew 20% in the fourth quarter of 2015 from the previous year and although desktop search dropped 1%, mobile search grew by 42%. Google research: Mobile is the key to growth in tire searches If you sell...

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Ways Millennials Are Changing the Automotive Aftermarket

gen y marketing

Note: To get a true Generation Y marketing perspective, our genuine Gen-Y marketing intern, Brad, researched and wrote this article, which dispels a lot of myths about marketing to the millennial generation. Generation Y, better known as the millennial generation (born in 1980-2000), is the first generation to grow up with modern technology and this influences how millennials view cars and car accessories. For this generation, technology is not just another accessory; it is necessity and a way of life. Millennials find it extremely important to have top of the line technology that can be synchronized between devices. Millennials...

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How Lifetime Value (LTV) Enhances Your Online Marketing and Grows Profits | Database Marketing Part 2

excel formula

The lifetime value of a customer calculation is very useful. It lets automotive marketers know how much money to invest to gain a new customer. Calculating lifetime value lets you know what a customer is worth to your business. Our previous blog post briefly touched on lifetime value, as it served as an introduction to this one. This post will dig much deeper, giving the reader a fuller understanding of lifetime value and how it can really improve the effectiveness of your marketing budget and how you should market to returning customers. Lifetime value of the online customer defined...

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4 Ways to Increase Sales With Customer Retention Strategies | Database Marketing Part 1

If you’re looking for ways to increase sales, here are four ideas that can increase sales from your existing customers. Sales from existing customers are much more profitable than sales from new customers and we’ll show you why in this article. Marketing to new customers is important to grow your business, however, it’s just as important to retain existing customers to grow your sales, and impact the bottom line. (Also see our next article, Database Marketing Part 2 on lifetime value) Customer retention definition Customer retention is the process to reduce the number of customer defections. These defections are also...

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