Automotive Market Research Articles

Auto industry market research, auto industry trends & analysis, market research in automotive industry, vehicle registration data.

Join Our Webinar: Auto Parts & Accessories Manufacturers, Increase Your Sales and Build Your Brand

Hedges & Company announces an exclusive webinar in conjunction with Google, designed specifically for automotive aftermarket parts & accessories manufacturers. The webinar will be held Thursday, October 19, 2017 from 1:00pm to 2:00pm EST. Space is limited, please register here. Auto Parts Manufacturers: Unprecedented Ways to Scale Up Marketing Nearly all automotive parts & accessories buyers go online to research brands and products. It doesn’t matter if they’re going to buy online or in a brick & mortar store. This webinar will show how these auto parts buyers can now be targeted with pinpoint precision. Manufacturers have unprecedented ways...

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Automobile Dealers: OEM Auto Parts SEO is Different Than Automobile SEO

OEM parts marketing is different from marketing automobiles. Here’s why, plus tips on how to pick a digital marketing agency. More auto dealers find selling car parts online an attractive way to grow sales at the dealership. Online parts sales not only opens up the entire world as a marketplace, the profit margins are attractive, too. According to the National Automobile Dealers Association (NADA), dealership profits from selling new cars is dropping, while profits from fixed operations including parts sales are growing. Google Partners recently quoted NADA that new car sales have a profit margin of 6%-8%, while car...

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Manufacturers: 3 Ways to Re-Tool Your Marketing for Today’s Digital Consumer

New market research on consumers’ car parts buying behavior shows 3 big marketing opportunities for manufacturers The growth of the Internet has opened the door for parts and accessories manufacturers to market direct-to-consumers (DTC) and that’s exactly what today’s digital savvy buyers want. New Hedges & Company research shows consumers are increasingly going to manufacturer and brand websites as part of their shopping process. The research showed 57% of buyers visited a manufacturer’s website when shopping for a recent purchase. This was up from 43% who reported they had visited a manufacturer’s website in a 2013 auto parts purchase...

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SEO Case Study: Clickthrough Rate Influences Organic Rankings

There has been a debate among SEO professionals over the past year or two about the importance of clickthrough rate (CTR) as a factor in organic rankings. In this SEO case study, you will see the results of two auto parts clients and the positive impact organic CTR has on keyword rankings. Our auto parts SEO case study results using CTR We originally became interested in using organic CTR to improve client rankings in early 2016, referring to studies cited by search gurus like Larry Kim and Rand Fishkin, and Larry’s post on Moz or on his own WordStream...

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Car Parts Industry Trends: Online Parts Sales to Reach $8.9 Billion in 2017

auto parts industry

Our annual forecast for online car parts sales projects retail sales at $8.89 billion in 2017, posting a 16% increase over 2016. Online Sales Summary: …Ecommerce car parts sales outpacing brick & mortar, will reach $8.9B excluding auctions and used parts …Over $4B in online sales will be on mobile devices in 2017 …Ecommerce car parts sales projected to grow by 15% in 2017 and 2018 …Automotive Aftermarket Suppliers Association (AASA) projects total aftermarket to have compound annual growth rate of 3.6% through 2019; Do It Yourself (DIY) retail sales to grow approximately the same rate …2016 online sales...

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VIO Big Data Shootout: Performance V8 Sedans

VIO Big Data Shootout: Performance V8 Sedans

For our latest Vehicles in Operation (VIO) Big Data Shootout we put seven Euro and American premium performance sedans to the test: the Audi RS 7, BMW M5, Cadillac CTS-V, Chevrolet SS, Dodge Charger SRT Hellcat, and the Mercedes-Benz AMG E63 and S63. All of our contestants have powerful V8 engines, four doors and lots of soft cushy leather inside. We wanted to see which car had the most total Vehicles in Operation (VIO) as well as the biggest increase or decrease for the first half of 2016 vs. last year. We also pulled in some vehicle owner demographics...

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Big Data Shootout: Vehicles In Operation (VIO) Stats for New Mustang, Challenger and Camaro

big data shootout vehicle registrations

Who’s winning the new vehicle registration race for late model muscle cars in 2016? We wanted to see which car had the most total new vehicle registrations, as well as the biggest increase or decrease for the first half of 2016 vs. last year. This kind of information should be useful to members of the Auto Care Association, MEMA, SEMA or AASA. Racers, start your big data engines! We pulled data from the Vehicles in Operation (VIO) database to see new registrations for  the three American modern-day muscle cars: Ford Mustang, Chevy Camaro and Dodge Challenger. We pitted these...

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Automotive SEO Case Study: How We Grew Organic Traffic 30% in 30 Days

We’re always looking for better ways to use data to analyze and optimize for SEO, paid search or email marketing. Larry Kim’s blog post caught our eye on SEO strategies using click through rate (CTR) to optimize for organic traffic in light of Google’s RankBrain. We were off to conduct our own case study to see if we could add even more science to our SEO methods to improve organic results for our clients. Yay, science! Our analytical approach to automotive SEO We use a very analytical, fact-based approach for search engine optimization (SEO) for auto parts and accessories....

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Mobile Is Driving Online Tire & Wheel Search Growth

If you are looking for online search statistics for tires and related accessories, Google has released the latest stats for the tire market. Searches done on mobile devices are driving the rapid growth in tire, tire parts and wheel online search activity (scroll down to the bottom to download your own free copy of the full report). Overall search queries for tires grew 20% in the fourth quarter of 2015 from the previous year and although desktop search dropped 1%, mobile search grew by 42%. Google research: Mobile is the key to growth in tire searches If you sell...

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Ways Millennials Are Changing the Automotive Aftermarket

gen y marketing

Note: To get a true Generation Y marketing perspective, our genuine Gen-Y marketing intern, Brad, researched and wrote this article, which dispels a lot of myths about marketing to the millennial generation. Generation Y, better known as the millennial generation (born in 1980-2000), is the first generation to grow up with modern technology and this influences how millennials view cars and car accessories. For this generation, technology is not just another accessory; it is necessity and a way of life. Millennials find it extremely important to have top of the line technology that can be synchronized between devices. Millennials...

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How Lifetime Value (LTV) Enhances Your Online Marketing and Grows Profits | Database Marketing Part 2

excel formula

The lifetime value of a customer calculation is very useful. It lets automotive marketers know how much money to invest to gain a new customer. Calculating lifetime value lets you know what a customer is worth to your business. Our previous blog post briefly touched on lifetime value, as it served as an introduction to this one. This post will dig much deeper, giving the reader a fuller understanding of lifetime value and how it can really improve the effectiveness of your marketing budget and how you should market to returning customers. Lifetime value of the online customer defined...

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4 Ways to Increase Sales With Customer Retention Strategies | Database Marketing Part 1

If you’re looking for ways to increase sales, here are four ideas that can increase sales from your existing customers. Sales from existing customers are much more profitable than sales from new customers and we’ll show you why in this article. Marketing to new customers is important to grow your business, however, it’s just as important to retain existing customers to grow your sales, and impact the bottom line. (Also see our next article, Database Marketing Part 2 on lifetime value) Customer retention definition Customer retention is the process to reduce the number of customer defections. These defections are also...

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Auto Parts SEO: 6 Important Search Types to Know

If you’re optimizing a website for auto parts SEO (search engine optimization), or even if you’re trying to optimize your paid search campaign keywords, knowing how enthusiasts search online for products and services is very important. Knowing these basic categories is critical when trying to reach auto enthusiasts online through Google, Bing or Yahoo. A well-optimized website will be found for consumer organic searches performed on a variety of words, including long-tail keywords, which are searches using three or more words. 1). Part type searches with part type modifiers Enthusiasts may look for parts based on part type so...

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Auto Parts SEO vs Paid Search Case Study #3

ppc seo case study

We posted results of a case study on paid search for auto parts vs. search engine optimization (SEO) back in January, and we posted the results of one back in May, 2014. Here is another case study showing actual results before, during and after paid brand advertising was paused for a client selling performance auto parts online. The parameters of this test were simple: our client was running paid search ads for a variety of parts on their site, plus paid search ads for their own brand name. We paused all brand name ads as a test. In cooperation...

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Paid Search vs SEO Case Study #2 for Auto Parts

Pay per click (PPC) vs automotive SEO is a marketing combination we monitor very closely. A common question in the auto parts industry is the PPC vs SEO debate and whether both types of online marketing are necessary, or and whether these efforts will detract from each other when used at the same time. (You can scroll down to see our conclusion at the bottom.) This blog post shows the results of a recent SEO vs PPC case study we did but first let’s revisit a study conducted by Google a few years ago. Paid Search vs SEO case...

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Big Data Shootout: VIO Stats for Ford F-150 vs Chevy Silverado vs Ram pickups

big data shootout vehicle registrations

We again dove into our US vehicle registration database of 245 million vehicles for our latest Big Data Shootout on Vehicles in Operation (VIO). This Shootout looks at the Ford F-150/F-Series, compared to Dodge Ram and Chevy Silverado pickups. We compared these trucks head to head: we looked at the most total registrations for 2014 year to date, as well as the biggest increase or decrease in registrations from 2013. Let the Shootout begin! Third place but pulling strong: Ram pickup registrations First, some quick background on the Ram brand: In 2010-2011 Chrysler spun off the “Ram” brand from Dodge, so what...

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