Automotive Market Research Reports & Analysis

Articles covering automotive market research reports, research analysis, automotive industry trends and vehicle registration reporting.

Automotive Market Research Reports

Hedges & Company is a leading author and publisher of automotive market research, and here are articles we have authored showing various market research projects we’ve worked on. We specialize in automotive focus groups (in-person and online), market research surveys, consumer surveys, brand research and brand perception studies, and more.

Data Used in Automotive Market Research

Do you need to know how many licensed drivers there are in the US? The popularity of certain vehicles by geographic region? Demographics of vehicle owners? Vehicles in operation (VIO) data including the number of vehicles in the US? Sales trends or ecommerce trends? Look no further, we have you covered in the latest research data.

tesla

Tesla Owner Demographics: Income, Age, Gender and More

Curious about Tesla owner demographics, including Model S and Model X owners? Read on! Tesla owner demographics: average income of a Tesla owner The average household income of a Tesla Model X owner is $143,177 per year. As a comparison, the…

Pickup Truck Owner Demographics: Who Buys Pickup Trucks?

Here is some information on full-size pickup truck owner demographics from our automotive database. This article helps answer the question, "who buys pickup trucks?" in 2018. Demographics of pickup truck buyers vary a lot from make to make. Light…
hybrid vehicles by state

Registered vehicles by state: fun facts

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Looking at registered vehicles by state in the US we found some interesting things that you can use for your next trivia contest for categories like "registered vehicles by state" or "number of vehicles in US." Most popular vehicle by state The…

Vehicles in Operation (VIO) FAQs

Here are some questions we get a lot on our analysis and custom reporting of vehicle registration data. Note that we do not provide raw data, we only produce custom reporting that utilizes vehicles in operation (VIO) data. Q: How many cars…
auto parts ecommerce platform

Auto Parts Ecommerce Trend: Shoppers Searching for Manufacturer Websites

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We reveal 7 facts why auto parts shoppers feel the need to search for manufacturer websites before making a purchase Enthusiast auto parts shoppers are actively searching for manufacturers' websites before making a purchase, whether buying…

Automotive Aftermarket Industry Trends: Digital Influence on Retail Auto Parts Sales

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In one of the most important automotive aftermarket industry trends, digital influence is driving billions of dollars in retail sales and it's not stopping. Our latest automotive aftermarket industry trends forecast shows that digital will…
auto parts ecommerce

Online Parts Sales to Top $10 Billion in 2018

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Annual automotive aftermarket trends forecast of auto parts ecommerce summary: • Auto parts ecommerce sales will break $10B for the first time, excluding auctions and used parts; a key automotive aftermarket industry trend for 2018. •…

Auto Parts & Accessories Manufacturers: Increase Your Sales and Build Your Brand

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Auto parts manufacturers can increase sales through all channels of distribution, as well as build brand awareness, by building their online presence. We presented a webinar on this important marketing topic and the slide presentation is available…

Guide for Dealers: Automobile SEO Services are Different Than Auto Parts SEO

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Automobile SEO services are significantly different than for auto parts. Shoppers search for parts differently than they search for automobiles. "Front of the house" marketing uses different search terms and a different path to purchase than…
manufacturer

Manufacturers: 3 Ways to Re-Tool Your Marketing for Today's Digital Consumer

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New market research on consumers' car parts buying behavior shows 3 big marketing opportunities for manufacturers The growth of the Internet has opened the door for parts and accessories manufacturers to market direct-to-consumers (DTC) and…

SEO Case Study: Clickthrough Rate Influences Organic Rankings

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There has been a debate among SEO pros over the past year or two about the importance of clickthrough rate (CTR) as a factor in organic rankings. In this SEO case study, you will see the results for two auto parts clients and the positive impact…