Auto parts eCommerce: 1P sales $19.8B; 3P marketplaces $18.3B Online revenue for automotive parts eCommerce revenue reach $38 billion in 2022 in the US. That includes $19.8 billion from automotive eCommerce websites and first-party ("1P") sellers…
There are about 1.446 billion vehicles on Earth in 2021. About 21% of those vehicles are in the United States. Let's dig into more detail on how many cars are there in the world and other global automotive stats, including cars per capita.Most…
As search engine optimization gets more technical each year, more people in the automotive industry ask, “what is automotive SEO?” SEO covers so many areas and is different if you’re considering an automotive parts website vs. an automotive dealership website. We thought we’d break it down covering best practices for 2021 and...
What state has the most Jeep® vehicles? Why are Jeeps so popular? We'll kick off our Jeep demographics article with the states with the most Jeeps. Learn more about why are Jeeps so popular. The state with the most may surprise you. It's…
Audience buying is the new marketing strategy in 2021. Media buying has decided to take an early retirement. Media planning is stepping aside for audience planning. The world of media is going through the biggest transformation in marketing history. Marketers can now hyper-target custom audiences interested in their products and services. This marketing technology is now available for the aftermarket industry and ...
Automotive email marketing can be overwhelming. To help out, here are the top automotive email marketing tips for 2021 including automotive email subject line ideas.Email marketing has evolved a lot in the past 40 years. It continues to…
How programmatic marketing and real time bidding works in automotive: What is programmatic marketing? In the last decade, programmatic marketing shook up the advertising world in many industries. It's now available in the automotive aftermarket.It's…
For automotive internet marketing, it's important to know these six consumer search patterns. These are basic ways consumers search for automotive aftermarket parts and accessories websites.In this article we reveal search secrets we've…
The COVID-19 pandemic has changed the future of the automotive industry. We show the current situation and the future of the automotive industry, in just seven charts.We'll start by showing you the current impact of the pandemic on the…
Auto parts eCommerce market share: transformational shift in 2020-2021 Trends in online shopping: automotive parts eCommerce revenue hit $16 billion in 2020 in the US. Auto parts eCommerce market share is projected at over $22 billion by…
Data from our eCommerce conversion rate optimization case study shows that site speed is the most important factor affecting website conversion rate. We believe this case study is the most comprehensive analysis ever done on automotive websites. Conversion…
The top auto parts chain stores appear to be staging a retail comeback during the coronavirus pandemic. The data includes weekly credit card transactions from AutoZone (NYSE: AZO), Advance Auto Parts (NYSE: AAP), O'Reilly Automotive (NASDAQ: ORLY) and NAPA Auto Parts (NYSE: GPC). These auto parts chains act as a bellwether for DIY activity as well as retail, two important [read more] ...
Auto Parts eCommerce Projected at $38 Billion in 2022
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Aftermarket Analysis, Market Research