A Simple Brand Strategy Framework for Your Auto Parts Business

Automotive Marketing
A brand strategy framework is an important step to outlining a brand strategy for your auto parts and accessories business. A brand strategy framework lets you define what your brand represents so you can define your brand on your website. In this post we'll show you what a brand strategy is, how a brand strategy framework helps define it, and examples of strategies that work.
how old are cars

How Old Are Cars on Average?

Automotive Market Research
How old are cars on average? We get asked from time to time how old are cars and what's the average age of vehicles on the road? Let's dig in! Scroll down to see some original analysis you won't find anywhere else on the internet!

6 Automotive POS Systems Compared

Auto Aftermarket News & Trends
There are many options for an automotive POS system (automotive "point of sale" software) to help you run your auto parts business. Some POS systems branch out into managing inventory, customer records or managing multiple retail locations.…
What is automotive SEO? Today you need to consider E-A-T, EAST and Page Experience. It's not just about keywords anymore.

How to Perform Effective Automotive Search Engine Optimization

Automotive Marketing
As search engine optimization gets more technical each year, more people in the automotive industry ask, “what is automotive SEO?” SEO E-A-T covers so many areas and is different if you’re considering an automotive parts website vs. an automotive dealership website. We thought we’d break it down covering best practices for 2022 and...

Focus on Audience Buying and Planning for Better Digital ROI

Automotive Marketing
Audience buying is the new marketing strategy in 2021. Media buying has decided to take an early retirement. Media planning is stepping aside for audience planning. The world of media is going through the biggest transformation in marketing history. Marketers can now hyper-target custom audiences interested in their products and services. This marketing technology is now available for the aftermarket industry and ...

What is Programmatic Marketing?

Automotive Marketing
How programmatic marketing works in automotive: What is programmatic marketing? In the last decade, programmatic marketing shook up the marketing world in many industries. It's now available to the automotive aftermarket.It's a fundamental…