What's the coronavirus impact on the auto aftermarket?
What is the COVID-19 and coronavirus impact on the auto aftermarket? Most economists seem to agree right now that we're probably heading into a recession. (This is written March 27, 2020.)…
Coronavirus and aftermarket parts & accessories sales
We're all venturing into unknown territory with coronavirus and COVID-19 sweeping the world. We also don't know the total impact to the automotive industry and the aftermarket.
We…
Website taxonomy best practices are critical to improving conversion rate, reducing bounce rate and even increasing average sale.
Chris Fellows, Director of Internet Solutions, Direct Communications, Inc. (DCi)
In this article,…
Industry experts give their predictions of automotive aftermarket industry trends for 2020. They offer their takes on video advertising, website design and speed, product data and AI. There are also predictions on 3P marketplaces including Walmart, Amazon and...
Here are the most popular full-size pickup trucks in America in 2019. This includes new registrations through the third quarter (Sept. 30). New registrations of light trucks (including SUVs and CUVs) exceeded 9 million units. We're projecting total units to be around 12 million for 2019. More than 2 million pickups were sold and are expected to...
Use our free automotive conversion rate optimization tool
After extensive research and analysis we built a free automotive conversion rate optimization tool you can use to measure or predict your own conversion rate. We took automotive parts…
Here's the ultimate comparison to help you pick an auto parts eCommerce platform. Websites selling parts and accessories have a unique requirement for shoppers to easily find parts based on fitment. If you're looking for an auto parts eCommerce website builder we strongly recommend using one that understands fitment...
The Christmas shopping season is coming! Here are some results from 2018 along with projected 2019 holiday shopping statistics. As you plan your email marketing, SEO and paid search campaigns for auto parts in December, keep these online shopping…
Tesla Model 3 demographics: average income of a Model 3 owner
Let's start our Tesla Model 3 demographics analysis with average household income. A Tesla Model 3 owner household makes $128,140 per year. The Tesla Model S owner has an average…
We compare demographics of BMW owners including home ownership, household income, gender, presence of children in the home, and more. Learn who's buying new BMWs and compare the national...
Highlights from our annual auto parts industry analysis:
• Online automotive eCommerce market will pass $12B in 2019 in the US; Projected at $19B by 2022.
• North American automotive eCommerce market nearly $16B in 2019, excluding auctions,…
We get asked a lot of questions about new car buyer demographics so we wanted to do some in-depth data analysis to see who buys new cars in 2020. Buying a new vehicle is a major household expenditure. It is reported that Baby Boomers...
Coronavirus impact on the amazing automotive aftermarket: Past recessions, stock market crashes and unemployment
Aftermarket AnalysisUpdate: Coronavirus trends, COVID-19 and Automotive Aftermarket eCommerce
Aftermarket Analysis, Market Research, Marketing ArticlesAuto Parts Website Taxonomy Best Practices
Aftermarket Analysis, Marketing ArticlesFuture of the Automotive Industry: 2020 Predictions by Automotive Industry Experts
Aftermarket AnalysisMost Popular Trucks in America
Aftermarket AnalysisAutomotive Conversion Rate Optimization Tools
Aftermarket Analysis, Marketing ArticlesAuto Parts eCommerce Platforms
Aftermarket AnalysisOnline Holiday Shopping Statistics 2018 vs 2019: Auto Parts & Accessories
Aftermarket Analysis, Market Research, Marketing ArticlesTesla Model 3 Demographics: Income, Age, Gender and More
Market ResearchNew BMW Owner Demographics: Income, Age, Gender and More
Market ResearchAuto Parts Industry Analysis: Online Automotive eCommerce Market At $12 Billion in 2019
Aftermarket Analysis, Market Research, Marketing ArticlesNew Car Buyer Demographics
Market Research