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Vehicles in Operation (VIO) FAQs

Here are some questions we get a lot on our analysis and custom reporting of vehicle registration data. Note that we do not provide raw data, we only produce custom reporting that utilizes vehicles in operation (VIO) data. Q: How many cars are registered in the US? A: There are now over 276 million light-duty vehicles in operation (VIO) in the US in 2018. The average car in the US is just over 11 years old. Below is a table that shows the number of registered vehicles in U.S., also known as Vehicles in Operation (VIO), over the past decade....

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Automotive Industry Trends: Light Trucks Outselling Automobiles

automotive industry trends 2018

Light trucks in the US continue their upward growth, and are now beating cars by more than 2 to 1. Through April 2018, 3.69 million light trucks were sold in the US according to the Bureau of Economic Analysis, compared to 1.75 million automobiles. That’s a ratio of 2:1.1 in favor of light trucks. In 2017 there were 6.08 million automobiles sold, compared to 11.05 million light trucks. Domestic...

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Auto Parts Ecommerce Trend: Shoppers Searching for Manufacturer Websites

auto parts ecommerce platform

We reveal 7 facts why auto parts shoppers feel the need to search for manufacturer websites before making a purchase Enthusiast auto parts shoppers are actively searching for manufacturers’ websites before making a purchase, whether buying online or in a traditional brick & mortar retail store. It’s a growing trend, along with the overall growth in digital influence on auto parts sales. But why is this happening? With all...

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Digital Influence on Retail Auto Parts Sales

Digital influence is driving billions of dollars in retail sales and it’s not stopping. Our latest auto aftermarket trends forecast shows that digital will influence nearly $152 billion in parts and accessory sales through all retail channels by 2021. This includes offline retail through chain stores like AutoZone or...

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What To Expect From An Auto Parts SEO Company: A Guide

What To Expect From An Auto Parts SEO Company: A Guide

Are you looking for an auto parts SEO company for your parts website (manufacturer or retailer)? How do you know what you should expect in terms of experience, services and results? If you need SEO services, how do you know what to even ask a prospective search vendor? A...

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Five Automotive Parts SEO Secrets Revealed

auto parts seo

We’re going against our better judgement to publicly reveal some of our best secrets for auto parts SEO. As you may already know we do extensive testing and experimenting on what works best for SEO and we do our own case studies. Here, for the first time, are some...

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Online Parts Sales to Top $10 Billion in 2018

auto parts ecommerce

Annual automotive aftermarket trends forecast of auto parts ecommerce summary: • Auto parts ecommerce sales will break $10B for the first time, excluding auctions and used parts; a key automotive aftermarket industry trend for 2018. • Power of digital influence: Almost $138B in parts sales, through online/offline channels, will...

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Join Our Webinar: Auto Parts & Accessories Manufacturers, Increase Your Sales and Build Your Brand

Hedges & Company announces an exclusive webinar in conjunction with Google, designed specifically for automotive aftermarket parts & accessories manufacturers. The webinar will be held Thursday, October 19, 2017 from 1:00pm to 2:00pm EST. Space is limited, please register here. Auto Parts Manufacturers: Unprecedented Ways to Scale Up Marketing...

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Drive Auto Parts Sales with Remarketing and Google Shopping

Free Webinar Presented by Google and Hedges & Company Sept. 20, 2017 Hedges & Company is holding an exclusive webinar in conjunction with Google. The webinar is designed specifically for OEM or aftermarket parts & accessories retailers selling parts online. It will also include new search trends and statistics...

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Guide for Dealers: Automobile SEO is Different Than Auto Parts SEO

Auto parts SEO is significantly different than marketing automobiles, because shoppers search for parts differently. “Front of the house” marketing involves different search terms and a different path to purchase than “back of the house” marketing. For that matter, marketing OEM replacement parts is different than marketing aftermarket performance...

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Manufacturers: 3 Ways to Re-Tool Your Marketing for Today’s Digital Consumer

New market research on consumers’ car parts buying behavior shows 3 big marketing opportunities for manufacturers The growth of the Internet has opened the door for parts and accessories manufacturers to market direct-to-consumers (DTC) and that’s exactly what today’s digital savvy buyers want. New Hedges & Company research shows...

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SEO Case Study: Clickthrough Rate Influences Organic Rankings

There has been a debate among SEO pros over the past year or two about the importance of clickthrough rate (CTR) as a factor in organic rankings. In this SEO case study, you will see the results for two auto parts clients and the positive impact organic CTR has...

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Car Parts Industry Trends: Online Parts Sales to Reach $8.9 Billion in 2017

NOTE: This article has been updated for 2018. Please follow this link. Our annual ecommerce automotive aftermarket industry size forecast for vehicle parts puts online retail sales at $8.89 billion in 2017, posting a 16% increase over 2016. Online Parts Sales Summary: …Ecommerce car parts sales are outpacing brick...

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VIO Big Data Shootout: Performance V8 Sedans

VIO Big Data Shootout: Performance V8 Sedans

For our latest Vehicles in Operation (VIO) Big Data Shootout we put seven Euro and American premium performance sedans to the test: the Audi RS 7, BMW M5, Cadillac CTS-V, Chevrolet SS, Dodge Charger SRT Hellcat, and the Mercedes-Benz AMG E63 and S63. All of our contestants have powerful...

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Big Data Shootout: Vehicles In Operation (VIO) Stats for New Mustang, Challenger and Camaro

big data shootout vehicle registrations

Who’s winning the new vehicle registration race for late model muscle cars in 2016? We wanted to see which car had the most total new vehicle registrations, as well as the biggest increase or decrease for the first half of 2016 vs. last year. This kind of information should...

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