In With Audience Buying, Out With Media Buying. In With Audience Planning, Out With Media Planning

Audience buying is the new marketing strategy in 2021. Media buying has decided to take an early retirement. Media planning is stepping aside for audience planning. The world of media is going through the biggest transformation in marketing history. Marketers can now hyper-target custom audiences interested in their products and services. This marketing technology is now available for the aftermarket industry and ...

Automotive Email Marketing Trends 2021

Marketing Articles

Email marketing can be overwhelming, so to help out, here are the top automotive email marketing trends for 2021. Email marketing has evolved a lot in the past 40 years and continues to evolve today.When you're writing and designing…

What is Programmatic Marketing?

Marketing Articles

How programmatic marketing and real time bidding works in automotive: What is programmatic marketing? In the last decade, programmatic marketing shook up the advertising world in many industries. It's now available in the automotive aftermarket.It's…

Automotive Internet Marketing: Consumer Search Patterns

Aftermarket Analysis

For automotive internet marketing, it's important to know these six consumer search patterns. These are basic ways consumers search for automotive aftermarket parts and accessories websites.In this article we reveal search secrets…

Automotive Industry Future Outlook: 2021-2023

Aftermarket Analysis

The COVID-19 pandemic has changed the future of the automotive industry. We show the current situation and the future of the automotive industry, in just seven charts.We'll start by showing you the current impact of the pandemic on the auto…

Auto Parts eCommerce Market Share At $16 Billion in 2020

Aftermarket Analysis, Market Research, Marketing Articles

Auto parts eCommerce market share: transformational shift in 2020-2021 Trends in online shopping: auto parts eCommerce market share will hit $16 billion in 2020 in the US. Auto parts eCommerce market share is projected at over $22 billion…

Conversion Rate Optimization Case Study: Automotive

Marketing Articles

Data from our newest eCommerce conversion rate optimization case study shows that site speed is the most important factor affecting website conversion rate. This case study may be the most comprehensive analysis ever done on automotive websites. New…

Auto Parts Chains Staging a Retail Comeback

Aftermarket Analysis, Market Research

The top auto parts chain stores appear to be staging a retail comeback during the coronavirus pandemic. The data includes weekly credit card transactions from AutoZone (NYSE: AZO), Advance Auto Parts (NYSE: AAP), O'Reilly Automotive (NASDAQ: ORLY) and NAPA Auto Parts (NYSE: GPC). These auto parts chains act as a bellwether for DIY activity as well as retail, two important [read more] ...

In With Audience Buying, Out With Media Buying. In With Audience Planning, Out With Media Planning

Automotive Email Marketing Trends 2021

What is Programmatic Marketing?

Automotive Internet Marketing: Consumer Search Patterns

Automotive Industry Future Outlook: 2021-2023

Auto Parts eCommerce Market Share At $16 Billion in 2020

Conversion Rate Optimization Case Study: Automotive

Auto Parts Chains Staging a Retail Comeback

Automotive Direct Mail Marketing, Other Tips to Drive Shop Traffic

Our Priorities in 2020 So Far

Coronavirus impact on the amazing automotive aftermarket: Recessions, stock market crashes, unemployment

Updated 7/28/20: Coronavirus and Automotive Aftermarket eCommerce News

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