Automotive Industry Future Outlook: 2021-2024

The COVID-19 pandemic has changed the future of the automotive industry. We show the current situation and the future of the automotive industry, in just seven charts.We'll start by showing you the current impact of the pandemic on the auto…

Auto Parts eCommerce Market Share At $16 Billion in 2020

Auto Aftermarket News & Trends, Automotive Market Research, Automotive Marketing

Auto parts eCommerce market share: transformational shift in 2020-2021 Note: Here's a link to a more recent article on auto parts industry growth and eCommerce projections.Trends in online shopping: automotive parts eCommerce revenue…

Conversion Rate Optimization Case Study: Automotive

Automotive Marketing

Data from our eCommerce conversion rate optimization case study shows that site speed is the most important factor affecting website conversion rate. We believe this case study is the most comprehensive analysis ever done on automotive websites. Conversion…

Auto Parts Chains Staging a Retail Comeback

Auto Aftermarket News & Trends, Automotive Market Research

The top auto parts chain stores appear to be staging a retail comeback during the coronavirus pandemic. The data includes weekly credit card transactions from AutoZone (NYSE: AZO), Advance Auto Parts (NYSE: AAP), O'Reilly Automotive (NASDAQ: ORLY) and NAPA Auto Parts (NYSE: GPC). These auto parts chains act as a bellwether for DIY activity as well as retail, two important [read more] ...

Automotive Direct Mail Marketing, Other Tips to Drive Shop Traffic

Automotive Marketing

Automotive direct mail marketing ideas Automotive direct mail marketing is one way to bring traffic into your parts store. Here are some auto shop direct mail ideas to use. These ideas apply to auto repair shops and automobile dealerships,…

Our Priorities in 2020 So Far

Auto Aftermarket News & Trends

We were having fun on LinkedIn this week. Marketing guru/entrepreneur Larry Kim of chatbot company MobileMonkey posted a graph showing the relative importance of things in 2020.During this coronavirus crisis, we'll take any opportunity to…

Coronavirus impact on the amazing automotive aftermarket: Recessions, stock market crashes, unemployment

Auto Aftermarket News & Trends

What's the coronavirus impact on the auto aftermarket? What is the COVID-19 and coronavirus impact on the auto aftermarket? Most economists seem to agree right now that we're probably heading into a recession. (This is written March 27, 2020.)…

Updated 7/28/20: Coronavirus and Automotive Aftermarket eCommerce News

Auto Aftermarket News & Trends, Automotive Market Research, Automotive Marketing

Note: See related article, click here: Auto parts chain store sales trends. Aftermarket eCommerce maintaining big increase from 2019(July 28) Data shows the aftermarket eCommerce channel has a significant year-over-year (YoY) revenue…

Website Taxonomy Best Practices for Automotive Sites

Auto Aftermarket News & Trends, Automotive Marketing

In this article, we asked automotive data guru Chris Fellows of DCi about website taxonomy best practices. Simply put, website taxonomy is the process to create a classification system for a site. It's a system of naming and organizing products into logical groups that share similar characteristics.

Future of the Automotive Industry: 2020 Predictions by Automotive Industry Experts

Auto Aftermarket News & Trends

Industry experts give their predictions of automotive aftermarket industry trends for 2020. They offer their takes on video advertising, website design and speed, product data and AI. There are also predictions on 3P marketplaces including Walmart, Amazon and...

What Is The Most Popular Truck in America

Auto Aftermarket News & Trends

We show you the most popular pickup truck in America including full-size and medium-size trucks, domestic and imported. New registrations of light trucks (including SUVs and CUVs) exceeded 9 million units in 2018. That reached around 12 million for 2019. More than 2 million pickups were sold and are expected to...

automotive conversion rate optimization tool

Conversion Rate Analysis of Automotive Sites

Auto Aftermarket News & Trends, Automotive Marketing

Free website conversion tool for your automotive website After extensive research and conversion rate analysis, we built a free website conversion tool you can use to measure or predict your own conversion rate.Our conversion rate experts…

Automotive Industry Future Outlook: 2021-2024

Auto Parts eCommerce Market Share At $16 Billion in 2020

Conversion Rate Optimization Case Study: Automotive

Auto Parts Chains Staging a Retail Comeback

Automotive Direct Mail Marketing, Other Tips to Drive Shop Traffic

Our Priorities in 2020 So Far

Coronavirus impact on the amazing automotive aftermarket: Recessions, stock market crashes, unemployment

Updated 7/28/20: Coronavirus and Automotive Aftermarket eCommerce News

Website Taxonomy Best Practices for Automotive Sites

Future of the Automotive Industry: 2020 Predictions by Automotive Industry Experts

What Is The Most Popular Truck in America

Conversion Rate Analysis of Automotive Sites

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