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You are here: Home1 / Blog
Amazon A+ Content for auto parts and accessories

Guide to Creating Amazon A+ Content for Parts and Accessories

Automotive Aftermarket Marketing
Amazon A+ Content is the key to selling more auto parts and accessories on Amazon. Here's a guide on why it's important for parts and accessories, what A+ Content is, and ...
December 11, 2024
core web vitals and other metrics including interaction to next paint (inp) 2024

Core Web Vitals for Automotive Websites Simplified

Auto Aftermarket News & Trends, Automotive Aftermarket Marketing
We get it, Core Web Vitals have weird names and acronyms. They're confusing. Plus, there are many additional metrics to measure website speed and usability, outside of Core Web Vitals. Today ...
December 1, 2024
turn earn index GMROI formula in Excel ("gimroy")

GMROI Formula to Calculate Gross Profit Margin Return on Investment

Automotive Aftermarket Marketing
Calculate GMROI (Gross Margin Return on Investment) in Microsoft Excel or Google Sheets by following these directions. GMROI is an important tool ...
October 15, 2024
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6 Comments
turn earn index GMROI formula in Excel ("gimroy")

How An Increase or Decrease in Price Affects Gross Margin and Sales

Automotive Aftermarket Marketing
Calculate the impact of a price increase or price decrease Bonus: Formula for impact of sales change. Scroll down to download your own Microsoft Excel workbook with the formulas for a price increase/price decrease and gross profit. If you…
October 15, 2024
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10 Comments

ACES and PIES Data Standards Questions and Answers

Auto Aftermarket News & Trends, Automotive Market Research
ACES and PIES data are essential standards for auto parts eCommerce. If you sell aftermarket parts online, understanding these data formats is key to ensuring accurate fitment, clean product listings, structuring categories, and better visibility…
July 12, 2024
how big is the sema show 2023

2025 SEMA Show: How Many People Attend SEMA?

Automotive Aftermarket Marketing
The 2025 SEMA Show is scheduled for Nov. 4-7, 2025. Let's dig into how big is the SEMA Show, and we'll show you the scale and size.The SEMA Show is one of the largest trade shows in the world, with about 160,000 industry attendees from around…
July 10, 2024

Characteristics of Automotive Do-It-Yourself Consumers

Automotive Market Research
The focus of this research study was to investigate the primary reasons for DIY consumer and do-it-for-me consumer (DIFM) behavior. Hedges & Company examined what type of automotive maintenance do-it-yourself consumers perform and ...
July 9, 2024
how old are cars

Average Age of Cars On The Road

Automotive Market Research
How old are cars on average? We get asked from time to time how old are cars and what's the average age of vehicles on the road? Let's dig in! Scroll down to see some original analysis you won't find anywhere else on the internet!
February 29, 2024
vehicle registration statistics vio data

Number of Licensed Drivers in the US 2025

Automotive Market Research
Hedges & Company did a statistical analysis in May 2025, updating previous data, to determine there are 242,293,000 licensed drivers in the US. That includes 91% of ...
January 29, 2024
automotive ecommerce solutions

Auto Parts eCommerce Solutions

Auto Aftermarket News & Trends, Automotive Aftermarket Marketing
Here's the ultimate comparison of 60 best automotive parts eCommerce platforms. Websites selling parts and accessories have a unique requirement for shoppers to easily find parts based on fitment. If you're looking for an auto parts eCommerce website builder we strongly recommend using one that understands fitment because...
January 20, 2024

What Is The Most Popular Truck in America

Auto Aftermarket News & Trends, Automotive Market Research
Total new registrations of light trucks and SUVs in the US were nearly 12 million in 2023. Pickup trucks alone were about 2.9 million in 2024 and we're projecting a slight increase to about 3 million in 2025.
January 15, 2024
2017

SEO Optimization for Automotive Product Pages

Automotive Aftermarket Marketing
Here is some basic information on how to do SEO (search engine optimization) for a parts and accessories website. Even if you're trying to optimize your paid search campaigns, knowing how...
December 2, 2023
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