Automotive data management
to rev up
your sales.
We configure automotive data feeds for peak performance.
Automotive data management
Your data team “pit crew” does automotive data management to drive sales
Nothing sells in the automotive industry today without great data.
Do your auto parts sales struggle to get off the starting line? Just like a race car needs a skilled pit crew to win, your eCommerce shopping ads need expert data feed management to drive conversions.
The Hedges & Company data team acts as your dedicated data pit crew, ensuring your automotive product data feeds are optimized for performance and efficiency in the competitive automotive aftermarket. We handle the intricate engine tuning so you can focus on driving your business.
US-based data strategists, tested and certified by Google once a year.
Your personal point of contact for technical support for all Google Merchant Center questions and challenges.
Data strategists that understand the nuances of automotive data for fitment and attribute enrichment.
Unmatched aftermarket data knowledge
We know parts and accessories data because we have over 20 years of experience in the automotive aftermarket. We know the nuances required for digital marketing success, including fitment, ACES & PIES standards, part number management and attribute enrichment.
We’re the only digital marketing agency with our own in-house data management team. In fact, we’re one of only a handful of digital agencies in the US invited to beta test Google’s new Merchant Center platform.
Your 30-60-90 day measurable results in automotive data management
We understand the importance of seeing quick and tangible results in the fast-paced automotive aftermarket. Here’s what to expect in the first 90 days.
First 30 days: Qualifying laps; 95% reduction in feed errors
We kick start your marketing campaigns with a comprehensive automotive data tune-up. We integrate ACES and PIES formats (if applicable) and conduct a thorough fitment audit. This ensures your data is accurate and ready to race. This includes refining product titles, descriptions and other key attributes, typically results in a 90% increase in product approvals and a 95% reduction in data feed errors. This gets more of your products on the track quickly.
30 to 60 days: Gaining speed; improvements in click-through rate
Building on your initial data foundation, we accelerate your performance. We use attribute enrichment strategies to enhance product discoverability and improve ad relevance. We target key automotive search terms. Our performance testing and iteration process lets us continuously refine your data feeds by leveraging granular data from ACES/PIES integration. This improves your ad click-through rate (CTR). Expect to see a 25% to 50% improvement in CTR.
60 to 90 days and beyond: Maintaining performance; increase in conversions
Just like a race car requires maintenance to win, so does your product data. We continuously monitor industry trends, algorithm updates, and platform requirements. This keeps your product listings compliant and optimized. This includes proactive data management and seamless handling of new product introductions, supersessions, obsolescence, and part number/interchange evolution. Expect a 15% to 25% improvement in overall conversions within the first 90 days.
We still play with cars
We still play with carsWe’re not just data people, we’re car people ourselves. We attend the SEMA Show and AAPEX each year, work on cars, and love the automotive aftermarket industry.
Complete digital marketing services
Trusted by hundreds of business owners
We do your heavy lifting, not just with auto parts data management. We set up your Google Analytics, Google Ads, Microsoft Advertising and social media. We can work directly with your data supplier, marketing department or web developers. And we’ll advise you of parts and accessories marketing or data trends to “future-proof” your business.
Automotive aftermarket digital marketing support
We drive sales and your digital presence with a full range of marketing services that include paid search, SEO, email marketing, conversion rate optimization, website audits and more. We’d love to have a conversation with you about growing your business.
Discover the difference with the industry’s best automotive aftermarket data management
Hedges & Company offers a full selection of automotive content management, data management and digital marketing services. With over 20 years of experience in the automotive aftermarket, we know how to put your products and your brand in front of parts and accessories buyers.
