Automotive data feed
optimization to rev up
your sales.
Our Google Shopping data feed
management will increase your sales
Automotive data feed
Updated June 13, 2025
Your data team “pit crew” does data feed optimization to drive sales
Nothing sells in the automotive industry today without great data and data feed optimization.
Hedges & Company is the only automotive digital marketing agency with our own in-house data feed optimization and management team. In fact, we’re one of only a handful of digital agencies in the US invited to beta test Google’s new Merchant Center platform before it rolled out to other digital agencies!
Do your auto parts sales struggle to get off the starting line? Just like a race car needs a skilled pit crew to win, your Google Shopping feed needs expert management and optimization to drive conversions. And not just Google, the Hedges & Company team is experienced with product data feed optimization for Bing Shopping and Facebook Shopping.
The Hedges & Company data feed optimization team acts as your dedicated data pit crew, ensuring your automotive product data feeds are optimized for performance and efficiency in the competitive automotive aftermarket. We handle the intricate engine tuning so you can focus on driving your business.
What our automotive paid search clients get:
US-based data feed optimization strategists, tested and certified by Google once a year.
Your personal point of contact for technical support for all Google Shopping management.
Data strategists that understand the nuances of automotive data for fitment, and for attribute enrichment.
When if comes to your automotive product data, the Hedges & Company team is full service!
Unmatched aftermarket data feed optimization knowledge
Hedges & Company has been serving the aftermarket industry for 21 years. We’ve worked with automotive data for a very long time. In fact, one of our founders created one of the first automotive parts database for a website in the late 1990s! We know the best data stucture, data attributes and optimizations to make your Shopping campaigns and Performance Max campaigns perform great!
Data feed optimization for WooCommerce, Shopify, BigCommerce, Web Shop Manager, eTool Developers and more.
The Hedges & Company data optimization team helps integrate your Google Shopping feed for your WooCommerce site, Shopify site, BigCommerce site, Web Shop Manager site or eTool Developer site, along with many other platforms. Hedges & Company can help set up a data feed from your website using a plugin or if a plugin isn’t available for your particular platform, we can build out the feed ourselves.
Your 90-day plan for measurable results in automotive data management
We understand the importance of seeing quick and tangible results in the fast-paced automotive aftermarket. Here’s what to expect in the first 90 days after we take over your Google Shopping feed management.
First 30 days: Qualifying laps; 95% reduction in product data feed errors
We kick start your marketing campaigns with a comprehensive automotive data feed tune-up. We integrate ACES and PIES formats (if applicable) and conduct a thorough vehicle fitment audit. This ensures your feed data is accurate and ready to race. This includes refining product titles, descriptions and other key attributes, typically results in a 90% increase in product approvals and a 95% reduction in data feed errors. This gets more of your products on the track quickly.
30 to 60 days: Gaining speed; improvements in click-through rate
Building on your initial data feed optimizations, we accelerate your performance. We use attribute enrichment strategies to enhance product discoverability and improve ad relevance. We target key automotive search terms in your product data. Our performance testing and iteration process lets us continuously refine your data feeds by leveraging granular data from ACES/PIES integration. This improves your ad click-through rate (CTR). Expect to see a 25% to 50% improvement in CTR.
60 to 90 days and beyond: Maintaining performance; increase in conversions
Just like a race car needs good tuning to win, so does your product data feed. We continuously monitor industry trends, algorithm updates, and platform requirements. This keeps your product listings compliant and product data feed optimized. This includes proactive data management and seamless handling of new product introductions, supersessions, obsolescence, and part number/interchange evolution. Expect a 15% to 25% improvement in overall conversions within the first 90 days.
We improve Google Shopping, but yes, we still play with cars
We improve Google Shopping, but yes, we still play with carsWe’re not just data feed optimization people, we’re car people ourselves. Hedges & Company attends the SEMA Show and AAPEX each year, work on cars, and love the automotive aftermarket industry (and love data!).
Complete digital marketing services
Trusted by hundreds of business owners to optimize their Google Shopping feed.
We do your heavy lifting, not just with Google Shopping feed management. We also set up your Google Analytics, Google Ads, Microsoft Advertising and social media. We can work directly with your automotive data supplier, marketing department or web developers. And Hedges & Company advises you of parts and accessories marketing or data trends to “future-proof” your business.
Hedges & Company clients also get best-in-class reporting for digital marketing services. This reporting lets you track impressions, clicks, cost per click, sales, ROAS, conversions and more in your own D.A.S.H. Report™.
Automotive aftermarket digital marketing support
We drive sales and your digital presence with a full range of marketing services that include paid search, SEO, email marketing, conversion rate optimization, website audits and more. We’d love to have a conversation with you about growing your business and using our data feed optimization services.
Frequently Asked Questions
Q: How does Google Merchant Center work?
A: The Google Merchant Center is a platform that lets eCommerce retailers add product data and information, so that the products can appear in Google Shopping ad campaigns, Google Performance Max campaigns, and free Shopping listings on Google. Your Google Merchant Center account lets you manage product inventory as it appears on Google, and can be used for reporting and for identifying trends.
Q: What are some ways to optimize a product data feed for Google Shopping?
A: One way to optimize a data feed for Google Shopping is to use the available spaced in the product title field (150 characters) and product description field (5,000 characters). You can add additional information on product descriptions, material, size, or vehicle fitment such as year, make, model or drivetrain. Another way is to add missing product attributes. If a product data feed already exists from your website, it can be optimized using supplemental feeds and feed rules. There are many ways to improve and optimize a product data feed for Google Shopping, just ask the experts at Hedges & Company.
Q: What warnings or disapprovals should you watch for in the Google Merchant Center?
A: Always check your warnings and disapprovals in your Google Merchant Center. The Hedges & Company data team does this daily. Warnings and disapprovals can come from things like incorrect pricing, mismatched mpn numbers, or even incorrect warnings and disapprovals that come from Google from AI. A product listing that gets a warning won’t show in as many ads, and one that is disapproved won’t show at all. Too many warnings can mean your account could be suspended.
Q: How do you add products to the Google Merchant Center?
A: The Google Merchant Center uses a data feed for products that appear on your website. This data feed includes information on in-stock status, manufacturer’s part number (mpn), brand, fitment, selling price, sales price, and many more. For online stores using WooCommerce, Shopify, and BigCommerce, product data can be fed directly from your website. For other platforms a product data feed can be used.
Discover the difference with the industry’s best automotive data feed optimization and management
Hedges & Company offers a full selection of automotive data feed optimization, data fee optimization and digital marketing services. With over 20 years of experience in the automotive aftermarket, we know how to put your products and your brand in front of parts and accessories buyers.
