Hedges and Company Clients
Get Complete
Reporting
We think you should see up front how your results will be reported
We think you should see up front how your results will be reported
We think you should see up front
how your results will be reported
Trusted by hundreds of aftermarket businesses. Our reporting is one reason why.
All Hedges & Company paid search and SEO clients get complete, custom reporting at no extra charge. Our goal is complete and total transparency. Your reports are comprehensive and filled with detail, but you can also see what’s going on with just a glance. These reports are available online and are updated every 24 hours. We send you a permalink to your own confidential report.
Please scroll down for some screen shots of our D.A.S.H. Reports™ (Data, Analytics and Statistics from Hedges & Company).
Here’s what a D.A.S.H. Report™ looks like, starting at the top of the report.
A built-in date range, that clients can change, is at the top. Your custom reports aren’t just graphs, either, there are places where your account strategist adds written explanations on what is going on with the account, which is shown here (blurred for confidentiality).
This is how we keep clients informed of competitors, changes in the marketplace, changes performance, or other important things to know.
Overall reporting for your online business:
Moving down your D.A.S.H. Report™, this section shows overall site revenue from all channels: dollars, transactions and sessions. This part of the report includes organic SEO traffic, paid search traffic, direct, social, referral and email, all in one spot.
You don’t have to try to figure out Google Analytics, or pay for other dashboards from other companies.
Overall site performance: revenue, transactions and sessions:
If Hedges & Company manages paid search for your company, this section of the report shows how your Google Ads account is performing by month, or over the last year. You can see at a high level if sales or transactions are up, down or flat.
Hedges & Company can pull in data from many different sources, not just Google Ads. We can pull in data from Amazon, Microsoft Advertising, Google Analytics, Ahrefs, Facebook and Instagram.
Google Ads performance over the past 12 months:
Here, your D.A.S.H. Report™ pulls data from Google Search Console showing impressions, clicks, average clickthrough rate (CTR) and average position of ranked keywords.
You get stats from the last 30 days as well as month-by-month over the last year. This lets you see your organic results in one spot, without having to log into Google Search Console or Google Analytics.
Google Search Console stats:
If Hedges & Company does your paid search marketing, your D.A.S.H. Report™ reports on cost, revenue, ROAS, conversions, average order value, cost per conversion, conversion rate, cost per click (CPC), clickthrough rate (CTR), total paid clicks and total impressions.
This level of detail can be replicated in your report at the campaign type level, too, so you can see how your Google Search campaigns, Google Performance Max, Google Shopping, or any other campaign is performing.
This part of your report shows charts covering the past 30 days.
Overall Google Ads performance, and broken down by campaign type:
We know the parts and accessories business because we have over 20 years of experience in the automotive aftermarket. In fact, we’re invited to speak and share our knowledge at aftermarket industry conferences and events.
We’re unique: we have our own in-house automotive data management team to improve your search results.
We’re the only digital agency serving on the Auto Care Association/MEMA Task Force that publishes the annual eCommerce Trends and Forecast report.
We do your heavy lifting. We set up your Google Analytics, Google Ads, Microsoft Advertising and social media. We can work directly with your IT staff, marketing department or web developers. We create your web content and social media postings. And we’ll advise you of parts and accessories marketing trends to “future-proof” your business.
We drive sales and your digital presence with a full range of marketing services that include paid search, SEO, email marketing, conversion rate optimization, website audits and more. We’d love to have a conversation with you about growing your business.
Hedges & Company offers a full selection of automotive digital marketing services, content management, data management and digital marketing services. With over 20 years of experience in the automotive aftermarket, we know how to put your products and your brand in front of parts and accessories buyers.