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You are here: Home1 / Blog

Automotive Email Marketing and Automotive Email Subject Lines

Automotive Aftermarket Marketing
Automotive email marketing can be overwhelming. To help out, here are the top automotive email marketing tips for 2022 including automotive email subject line ideas.Email marketing has evolved a lot in the past 41 years. It continues to…
January 14, 2021

What is Programmatic Marketing?

Automotive Aftermarket Marketing
What is programmatic marketing? In the last decade, programmatic marketing shook up the marketing world in many industries. It’s now available to the automotive aftermarket. It’s a fundamental change in ...
December 18, 2020
Types of organic searches for automotive parts and accessories

Types of Google Searches for Auto Parts and Accessories

Auto Aftermarket News & Trends
When marketing an automotive parts or accessories website, it’s important to understand the different types of Google searches, how search intent matters, and how consumers use...
October 10, 2020
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2 Comments

Automotive Industry Future Outlook: 2021-2024

Auto Aftermarket News & Trends
The COVID-19 pandemic has changed the future of the automotive industry. We show the current situation and the future of the automotive industry, in just seven charts.We'll start by showing you the current impact of the pandemic on the auto…
October 5, 2020
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5 Comments

Auto Parts eCommerce Market Share At $16 Billion in 2020

Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market Research
Auto parts eCommerce market share: transformational shift in 2020-2021 Note: Here's a link to a more recent article on auto parts industry growth and eCommerce projections.Trends in online shopping: automotive parts eCommerce revenue…
July 28, 2020

Conversion Rate Optimization Case Study: Automotive

Automotive Aftermarket Marketing
{wp_post_modified}TL;DR: Data from our eCommerce conversion rate optimization case study shows that site speed is the most important factor affecting website conversion rate. We believe this case study is the most comprehensive analysis…
July 6, 2020
$ORLY $AAP $GPC $AZO

Auto Parts Chains Staging a Retail Comeback

Auto Aftermarket News & Trends, Automotive Market Research
The top auto parts chain stores appear to be staging a retail comeback during the coronavirus pandemic. The data includes weekly credit card transactions from AutoZone (NYSE: AZO), Advance Auto Parts (NYSE: AAP), O'Reilly Automotive (NASDAQ: ORLY) and NAPA Auto Parts (NYSE: GPC). These auto parts chains act as a bellwether for DIY activity as well as retail, two important [read more] ...
May 18, 2020

Automotive Direct Mail Marketing, Other Tips to Drive Shop Traffic

Automotive Aftermarket Marketing
Automotive direct mail marketing ideas Automotive direct mail marketing is one way to bring traffic into your parts store. Here are some auto shop direct mail ideas to use. These ideas apply to auto repair shops and automobile dealerships,…
April 29, 2020

Our Priorities in 2020 So Far

Auto Aftermarket News & Trends
We were having fun on LinkedIn this week. Marketing guru/entrepreneur Larry Kim of chatbot company MobileMonkey posted a graph showing the relative importance of things in 2020.During this coronavirus crisis, we'll take any opportunity to…
April 17, 2020
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3 Comments

Coronavirus impact on the amazing automotive aftermarket: Recessions, stock market crashes, unemployment

Auto Aftermarket News & Trends
What's the coronavirus impact on the auto aftermarket? What is the COVID-19 and coronavirus impact on the auto aftermarket? Most economists seem to agree right now that we're probably heading into a recession. (This is written March 27, 2020.)…
March 27, 2020

Updated 7/28/20: Coronavirus and Automotive Aftermarket eCommerce News

Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market Research
Note: See related article, click here: Auto parts chain store sales trends. Aftermarket eCommerce maintaining big increase from 2019(July 28) Data shows the aftermarket eCommerce channel has a significant year-over-year (YoY) revenue…
March 25, 2020
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1 Comment

Website SEO Taxonomy Best Practices for Automotive Sites [2025]

Auto Aftermarket News & Trends, Automotive Aftermarket Marketing
In this article, we asked automotive data guru Chris Fellows of DCi about website taxonomy best practices. Simply put, website taxonomy is the process to create a classification system for a site. It's a system of naming and organizing products into logical groups that share similar characteristics.
December 20, 2019
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