Automotive Market Research Articles

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Rule of Three Marketing: Market Share and Market Dynamics

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Why do some companies thrive and dominate their market segment, only to later become an afterthought? Market dynamics and the Rule of Three explains how some companies succeed and some fail. Most industries and market segments, including the automotive aftermarket, will have market share dominated by three competing companies. This article will take that a step further and show how companies using the Rule of Three can plan a market share strategy that will help ensure profits in the future. Rule of Three marketing defined To revisit an October 2003 article we wrote for SEMA News, market share is...

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When Is The Best Time To Send An Email Campaign?

When Is The Best Time To Send An Email Campaign?

Rising above the clutter and noise in the inbox is your goal. First impressions are critical in email marketing and although the subject line grabs attention, when does it grab attention? If your email is sent at the wrong¬† time, your message may be buried by emails received after your email. Your prospect may start with the newest emails first, ignoring older emails further down the queue. Here are some examples of what we’ve observed in our email marketing, but all audiences are different and you need to design tests on your customer list to determine what works for...

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Are Manufacturers the Catalyst for the Specialty Equipment Industry?

Are Manufacturers the Catalyst for the Specialty Equipment Industry?

Are specialty equipment manufacturers the light at the end of the tunnel? In a recent SEMA Financial Benchmarking research report, 70% of manufacturers reported an increase in year-to-date sales through June 2010. This optimism seems to continue through the fall months as 64% of the manufacturers expect sales to improve by an average of 17.5% through August, September, and October. However, retailers and distributors do not share that nearly unbridled enthusiasm. In the same market research report, 48% of retailers report an increase and 52% of distributors report increase in year-to-date sales for the first half of 2010. Their...

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What if You Invested $1,000 in Automotive Aftermarket Companies?

What if You Invested $1,000 in Automotive Aftermarket Companies?

Also see our update on this topic, posted November 2, 2010 If you invested $1,000 in the S&P 500 and $1,000 in a representative group of publicly-traded automotive aftermarket companies on January 1, 2008, how would your investment look today? You may be surprised. Starting with a baseline of January 2008, Hedges & Company tracked over 20 publicly-traded automotive aftermarket companies and compared that to the S&P 500. As the chart  reveals, the downturn in the economy devastated the S&P 500 but the stock value of aftermarket companies did very well starting in the summer of 2009. To put...

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Ideas For The Best Email Marketing Subject Lines

Ideas For The Best Email Marketing Subject Lines

Email marketing best practices call for analysis of subject lines which have a huge influence on the open rate. An appropriate subject line also influences the click-through rate. Why is this so important? Let’s say in a year you send 100,000 emails. Improving your open rate from 15% to the industry average of just over 19% means over a year’s time your messages are seen by 4,000 more sets of eyeballs. Clearly the entire email message is important, but the first few words of the subject line, the overall approach and the call to action are just a few...

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Hedges & Company Principals To Speak at SEMA Show

Tuesday, November 2 at 11:00 am, Julie Hedges, President of Hedges & Company, will speak about the SEMA Financial Benchmarking program in room N259 at the Las Vegas Convention Center. How does your business compare? The SEMA Financial Benchmarking Program was developed in order to provide SEMA members with financial benchmarks they could use to help measure and compare their business operations with others in the industry. Industry-specific key performance indicators are reported that can then be used by participants to improve or grow their businesses. The program provides business owners and managers information, such as: how year-to-date sales...

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