honda accord owner demographics

The Honda Accord became the first car from a Japanese manufacturer to be produced in the U.S. in 1982. Since then, it has been one of the best selling foreign models and is rated as one of the world’s most reliable vehicles. The eighth generation of the Accord (2008-2012) is classified as a full-size car and offers a 4-cylinder model as well as a V6 version.

1). 66% of 2008-2012 Honda Accord owners are homeowners.

2). The average household income of a 2008-2012 Honda Accord owner is $79,632; for comparison the average U.S. household income is around $51, accord vehicle owner demographics

3). 56% of 2008-2012 Honda Accord owners are male and 44% are female.

Do you find that selling to owners of foreign vehicles is any different than selling to owners of domestic makes?

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