
Enthusiasts: Time Between Decision and Actual Purchase of Auto Parts & Accessories
Auto Aftermarket News & Trends, Automotive Market ResearchToday, we are going to look at some of our own auto parts market research to better understand how long it takes an enthusiast to actually purchase a product after they have made the decision to buy.As a part of our own syndicated Hedges…

Vehicle Segment Trends by Region
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingJumpstart Automotive Group released a report on online car shopping trends by U.S. region, showing the top vehicle segments as well as the top shopping considerations. The company analyzed behaviors of automotive website users in 2012 "to draw…

Engine Block Buyers: Amount Spent Annually on Parts and Accessories
Auto Aftermarket News & Trends, Automotive Market ResearchHave you ever wondered exactly how much the automotive enthusiast spends on parts & accessories throughout the year? We surveyed enthusiasts who had recently bought or shopped for engine blocks to find out how much money they spend on an…

How Enthusiasts Decide Where to Buy
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingWelcome back to our blog. Today we'll take a look at how enthusiasts decide where to buy their engine components. This includes purchasing auto parts in retail stores, or purchasing online.We surveyed thousands of automotive enthusiasts about…

2 Things to Know About How Consumers Perceive Price
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingToday we'll give you a look at how consumers perceive prices when shopping according to Decode Implicit Marketing.How you present a price greatly affects if a consumer perceives the product as "expensive" or "cheap." Research shows that…

3 Things You Didn’t Know about 1994-2004 Mustang Owners
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingThe fourth generation Ford Mustang, also known as "SN-95," included styling from previous Mustangs and came with a 3.8 liter overhead valve V6 engine or a 4.6 liter single overhead camshaft V8. This generation included three alternate models:…

Grow Sales With New Products From the SEMA Show
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingWelcome back to the Hedges & Company blog, today we cover how to grow your sales with new products. We're introducing a new term for some of our readers, the New Product Ratio (NPR).The specialty auto parts industry thrives on new products…

Trend 16: 3 Things You Didn’t Know About 2008-2012 Honda Accord Owners
Auto Aftermarket News & Trends, Automotive Market ResearchThe Honda Accord became the first car from a Japanese manufacturer to be produced in the U.S. in 1982. Since then, it has been one of the best selling foreign models and is rated as one of the world's most reliable vehicles. The eighth generation…

Trend 17: 3 Things You Didn’t Know About Audi Owners
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingToday, we continue our trends with a look at Audi owners (for a quick comparison to all new car owners in 2019 click here). Below are some interesting facts and demographic information about people who own any model Audi.Audi is a German…

Trend 18: Where Consumers Find Information on Engine Parts, by Age Group
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingToday we are going to look at some of our own research to give you an idea of where enthusiasts go to find information about engine parts. We will also look at how certain age groups tend to visit different outlets to find their answers.As…

Trend 19: Auto Sales Rise in August and September
Auto Aftermarket News & Trends, Automotive Market ResearchThe US automotive industry has always played a large part in the economy, and the same industry that once needed a taxpayer bailout to stay alive may be the one to stave off another recession. Over the past two years, Ford Motor Co., General…

Trend 22: The Importance of Email in Online Shopping
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingWelcome back to our blog! Today we will give you a look at how important email is when driving up sales during the holiday season.Email is an important tool for increasing your online traffic, as well as sales— especially on key promotional…