
Car Parts Industry Trends: Online Parts Sales to Reach $8.9 Billion in 2017
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingNote: this article dates from 2017. For a more recent article click here.Our annual ecommerce automotive aftermarket industry size forecast for vehicle parts puts online retail sales at $8.89 billion in 2017, posting a 16% increase over…

VIO Big Data Shootout: Performance V8 Sedans
Auto Aftermarket News & Trends, Automotive Market ResearchFor our latest Vehicles in Operation (VIO) Big Data Shootout we put seven Euro and American premium performance sedans to the test: the Audi RS 7, BMW M5, Cadillac CTS-V, Chevrolet SS, Dodge Charger SRT Hellcat, and the Mercedes-Benz AMG E63…

Big Data Shootout: Let’s Look at Registrations for New Mustangs, Challengers and Camaros
Auto Aftermarket News & Trends, Automotive Market ResearchHow many new Mustangs are there? How many Camaros or Challengers? We show you who's winning the new vehicle registration race for late model muscle cars in 2016.We wanted to see which car had the most total new vehicle registrations, as…

Automotive SEO Case Study: How We Grew Organic Traffic 30% in 30 Days
Automotive Market Research, Automotive MarketingIn this automotive SEO study we show you how organic traffic increased 30% in 30 days (read down to the bottom for the before/after stats).We're always looking for better ways to use data to analyze and optimize for SEO, paid search or email…

The Millennial Impact on The Auto Industry: Ways Millennials Are Changing the Industry
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingNote: To get a true Generation Y/millennial impact on the automotive industry, our Gen-Y marketing intern, Brad, researched and wrote this article. It talks about millennial car preferences and dispels a lot of myths about marketing to the millennial…

How to Calculate Customer Lifetime Value In Excel: Database Marketing Part 2
Automotive Market Research, Automotive MarketingIn this Part 2 article we'll show you how to calculate customer lifetime value in Excel (sometimes abbreviated as CLV, LTV or CLTV). Knowing CLV is essential for database marketing and using the formula in Excel is a relatively cheap and…

Customer Retention Examples, Part 1
Automotive Market Research, Automotive MarketingUse these customer retention examples to increase sales. Here are four custom retention examples that can increase sales from your existing customers. Sales from existing customers are much more profitable than sales from new customers. We'll…

Auto Aftermarket SEO: How to Optimize Your Site For Six Main Types of Search
Automotive Market Research, Automotive MarketingAre you optimizing a website for auto aftermarket SEO (search engine optimization)? Even if you're trying to optimize your paid search campaign keywords, knowing how enthusiasts search online is important.Knowing these basic categories is…

Paid Search vs SEO Case Study #2 for Auto Parts
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingPay per click (PPC) vs automotive SEO is an important combination for marketing. A common question in the auto parts industry is the PPC vs SEO debate: Whether both types of online marketing are necessary and if these marketing efforts detract…

Big Data Shootout: VIO Stats for Ford F-150 vs Chevy Silverado vs Ram pickups
Auto Aftermarket News & Trends, Automotive Market ResearchWe again dove into our US vehicle registration database of 245 million vehicles for our latest Big Data Shootout on Vehicles in Operation (VIO). This Shootout looks at the Ford F-150/F-Series, compared to Dodge Ram and Chevy Silverado pickups.…

Auto Parts: Online Sales to Break $6 Billion in 2015
Auto Aftermarket News & Trends, Automotive Market Research, Automotive Marketing(Editor's note: this article was originally published in November 2014, for an updated forecast, click here for a more current article.Aftermarket auto parts online continues to grow as a sales channel, and online sales will break…

Big Data Shootout: Mustang vs Camaro vs Challenger Vehicles in Operation (VIO) Stats
Auto Aftermarket News & Trends, Automotive Market ResearchWe looked at our US vehicle registration database of 246.9 million vehicles to see who's winning the new vehicle registration statistics for 2014. The results of our Big Data Shootout looking at new Vehicles in Operation (VIO) were a little…