Automotive Market Research Reports Services & Data

Articles covering automotive market research reports, research analysis, automotive industry trends and vehicle registration reporting.

Automotive Market Research Services

We can help with automotive focus groups, brand awareness research, consumer surveys, B2B surveys, competitor analysis and more.

Automotive Market Research Reports

Hedges & Company is a leading author and publisher of syndicated automotive market research. Here are articles we authored showing various auto market research projects we’ve worked on. We specialize in automotive focus groups (in-person and online), market research surveys, consumer surveys, brand research and brand perception studies, and more.

Data Used in Automotive Market Research

Do you need to know how many licensed drivers there are in the US? The popularity of certain vehicles by geographic region? Demographics of vehicle owners? Vehicles in operation (VIO) data including the number of vehicles in the US? Sales trends or ecommerce trends? Look no further, we have you covered in the latest market research data.

4 Ways to Increase Sales With Customer Retention Strategies | Database Marketing Part 1

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If you're looking for ways to increase sales, here are four ideas that can increase sales from your existing customers. Sales from existing customers are much more profitable than sales from new customers and we'll show you why in this article. Marketing…

Auto Aftermarket SEO: How to Optimize Your Site For Six Main Types of Search

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Are you optimizing a website for auto aftermarket SEO (search engine optimization)? Even if you're trying to optimize your paid search campaign keywords, knowing how enthusiasts search online is important. Knowing these basic categories is…
ppc seo case study

Auto Parts SEO vs Paid Search Case Study #3

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We posted results of a case study on paid search for auto parts vs. search engine optimization (SEO) back in January, and we posted the results of one back in May, 2014. Here is another case study showing actual results before, during and…

Paid Search vs SEO Case Study #2 for Auto Parts

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Pay per click (PPC) vs automotive SEO is a marketing combination we monitor very closely. A common question in the auto parts industry is the PPC vs SEO debate and whether both types of online marketing are necessary, or and whether these efforts…
big data shootout vehicle registrations

Big Data Shootout: VIO Stats for Ford F-150 vs Chevy Silverado vs Ram pickups

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We again dove into our US vehicle registration database of 245 million vehicles for our latest Big Data Shootout on Vehicles in Operation (VIO). This Shootout looks at the Ford F-150/F-Series, compared to Dodge Ram and Chevy Silverado pickups.…
online auto parts sales

Auto Parts: Online Sales to Break $6 Billion in 2015

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(Editor's note: this article was originally published in November 2014,  for an updated forecast, click here for a more current article. Aftermarket auto parts online continues to grow as a sales channel, and online sales will break the…
big data shootout vehicle registrations

Big Data Shootout: Mustang vs Camaro vs Challenger Vehicles in Operation (VIO) Stats

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We looked at our US vehicle registration database of 246.9 million vehicles to see who's winning the new vehicle registration statistics for 2014. The results of our Big Data Shootout looking at new Vehicles in Operation (VIO) were a little…
Online sales of auto parts

Everything You Need to Know About Using Vehicles in Operation (VIO) Registration Analysis

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it is.We get a lot of questions on US vehicle registration data and the vehicle registration database, like "how many cars are in the U.S.?" Here are some important things you need to know about buying and using automotive registration data. What…

How Online Auto Parts Buyers Shop for Parts & Accessories

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If you sell auto parts online, then your website needs to make a great first impression because online shoppers are fleeting. This is good information to keep in mind if you're marketing your online parts store with an automotive paid search…
auto parts and tire stores retail sales april 2014

Automotive Industry Trends: Auto Parts & Tire Stores Start 2014 With 3.1% Sales Increase

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Automotive parts and tire stores are showing a sales increase over last year, in one of the important automotive industry trends for 2014. Brick and mortar auto parts, auto accessory and tire stores showed a 3.7% sales increase in April 2014,…
Google automotive

Auto Parts Sales: Is Google Forecasting a Good 2nd Quarter?

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A promising second quarter of 2014 for auto parts and tire sales may be on the way, based off data from Google Trends. The ability to use Google Trends to forecast certain things such as flu outbreaks is well documented. We used data…
Online sales of auto parts

Auto Parts Marketing: Online Sales of Parts & Accessories to Hit $5 Billion in 2014

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Note: this article was originally published in April 2014,  for an updated forecast, click here for a more current article. If you're marketing automotive parts online, parts and accessories once again showed a significant sales increase…