Have you ever wondered exactly how much the automotive enthusiast spends on parts & accessories throughout the year? We surveyed enthusiasts who had recently bought or shopped for engine blocks to find out how much money they spend on an annual basis.
Enthusiasts were given the following choices in regards to how much money they spend annually on parts & accessories:
- less than $500
- $500 to $1,000
- $1,001 to $2,500
- $2,501 to $5,000
- $5,001 to $7,500
- $7,501 to $10,000
- $10,000 and up
Enthusiasts revealed that the top two ranges in which their annual spending fell into were $1,001 to $2,500 and $2,501 to $5,000. These two ranges, when added together, make up exactly 50% of the survey responses.
We also asked enthusiasts to provide their annual household income and found that the majority of enthusiasts have an income of either $50,000 to $75,000 or $75,000 and up.
We hope this helps you to better understand enthusiasts and their shopping habits.
Check back in tomorrow for 3 Things Aftermarket Retail Stores Need to Stay Ahead of the Curve