Posts Tagged ‘ SEMA Show ’

6 Reasons Why Manufacturers Should Advertise on Google or Bing With Paid Search Ads

why advertise on google

Why advertise on Google: If you’re in the automotive specialty equipment industry, learn about digital advertising for manufacturers. Here are 6 important reasons to advertise on Google or Bing right now. Paid search, or pay per click (PPC) advertising, is a cost-effective way to reach consumers on the Internet when they’re making buying decisions. Today more than 4 out of 5 automotive consumers turn to search engines first when deciding what to buy. Reason #1 to advertise with Google or Bing: Take control of your brand. If you’re an aftermarket manufacturer, you probably ‘Googled’ your brand name before. Chances are...

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Purchase Frequency by Vehicle Owned

Have you ever wondered how often enthusiasts tend to buy auto parts and accessories? We surveyed more than 2,500 enthusiasts to find out how often they purchase auto parts or accessories and arranged the information by what type of vehicle they bought for. We surveyed enthusiasts and asked the question, “How often do you buy parts or accessories for your vehicle?” We also asked what vehicle they purchased parts for in order to better understand any trends within certain segments. We found that, on average, 50% of all different types of vehicle owners buy once a month or more....

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Bringing the Web to Your Vehicle

Bringing the Web to Your Vehicle

A popular trend with car manufacturers over recent years has been the integration of the Internet into the vehicle. Recently, manufacturers have been adopting platforms that rely on the driver’s mobile phone for connectivity. This trend is now changing as more manufacturers focus on a more direct way to connect vehicles to the web. At a discussion about the web-connected vehicle at the SF MusicTech Summit event held in October 2012, GM’s Chief Infotainment Officer, Philip Abram, predicted that in 5 years, “software will define the experience in the car.” The main obstacle that manufacturers are facing is coming...

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Enthusiasts: Time Between Decision and Actual Purchase of Auto Parts & Accessories

Today, we are going to look at some of our own auto parts market research to better understand how long it takes an enthusiast to actually purchase a product after they have made the decision to buy. As a part of our own syndicated Hedges & Company research, we sought to find out how long it took enthusiasts to make the actual purchase after deciding to buy. We surveyed more than 2,500 automotive enthusiasts, and asked them what the average length of time was from when they decide to buy an auto part or accessory to when they actually...

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The Top 5 Most Sold Vehicles of 2012

The Top 5 Most Sold Vehicles of 2012

The automotive industry has been on the path to recovery with vehicle sales up from last year’s numbers and holding strong. A variety of different makes and models of trucks are leading the pack in sales; here is a look at the stats of the top 5. The top 5 most sold vehicles as of September, 2012 are: 1). Ford F-Series Pickup Trucks – Ford’s popular truck series is the top selling vehicle so far with 463,733 units sold as of September 2012. At this time last year, Ford had sold 416,388 F-Series trucks, marking a rise of 11%...

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Vehicles at the 2012 SEMA Show

The SEMA Show draws all kinds of different entities of the automotive sector, and with them they bring the best products, parts, facts and research they have. Perhaps the largest attractions at the show, however, are the custom vehicles. Here is a look at what some of the most talked about vehicles that will be at this year’s show. Ford plans to unveil at least 20 vehicles at the 2012 SEMA show. Of the vehicles to be shown, the showcase will feature various Focus and Fusion models built by various motorsports groups such as Bojix Design, Tanner Foust Racing,...

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3 Things Aftermarket Retail Stores Need to Stay Ahead of the Curve

3 Things Aftermarket Retail Stores Need to Stay Ahead of the Curve

There’s a lot of competition in the automotive aftermarket—retail stores have to compete with online retailers and specialty parts catalogs, and the seemingly endless selection that both provide. So what advantages do retail stores have that can keep them ahead of the competition? 1). Customer service: When customers enter an automotive parts store, they aren’t just looking for a part, many need help. Parts stores have an advantage over non-retail entities in the fact that their employees can actively provide help in a personal environment. Employees are able to explain benefits of certain products, ask open-ended questions about the...

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Vehicle Segment Trends by Region

Vehicle Segment Trends by Region

Jumpstart Automotive Group released a report on online car shopping trends by U.S. region, showing the top vehicle segments as well as the top shopping considerations. The company analyzed behaviors of automotive website users in 2012 “to draw connections between specific U.S. territories and the most popularly researched vehicles and top car shopping considerations among consumers within those territories.” The study found that: People in the Northwest region of the U.S. tend to prefer hybrids and consider price as a priority. Consumers in the Southwest prefer compact cars and focus on the features of a car when considering a...

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3 Things You Didn’t Know About 2007-2013 Jeep Wrangler Owners

3 Things You Didn’t Know About 2007-2013 Jeep Wrangler Owners

Today’s market research posting: 3 Things You Didn’t Know About 2007-2013 Jeep Wrangler Owners. The 2007-2013 Jeep Wrangler, know by Jeep lovers as the “JK,” received a facelift from its previous “TJ” square headlights version. The “JK” is a larger model in terms of both wheelbase and width, and is available in a new 4-door model as well as the traditional 2-door model. The “JK” is available in a convertible soft top as well as a 3-piece hardtop, and the doors are removable as with previous models. Here are a few things you probably didn’t know about Jeep JK...

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Engine Block Buyers: Amount Spent Annually on Parts and Accessories

Engine Block Buyers: Amount Spent Annually on Parts and Accessories

Have you ever wondered exactly how much the automotive enthusiast spends on parts & accessories throughout the year? We surveyed enthusiasts who had recently bought or shopped for engine blocks to find out how much money they spend on an annual basis. Enthusiasts were given the following choices in regards to how much money they spend annually on parts & accessories: less than $500 $500 to $1,000 $1,001 to $2,500 $2,501 to $5,000 $5,001 to $7,500 $7,501 to $10,000 $10,000 and up Enthusiasts revealed that the top two ranges in which their annual spending fell into were $1,001 to...

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How Enthusiasts Decide Where to Buy

How Enthusiasts Decide Where to Buy

Welcome back to our blog. Today we’ll take a look at how enthusiasts decide where to buy their engine components. This includes purchasing auto parts in retail stores, or purchasing online. We surveyed thousands of automotive enthusiasts about their shopping habits to find out things like where they go to find information, what magazines they read and websites they visit, how much they spend on parts annually, etc. Today, we’ll give you a look at our findings of what enthusiasts considered most important when deciding where to buy. The choices enthusiasts were given were: product knowledge, return policy, business...

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2 Things to Know About How Consumers Perceive Price

Today we’ll give you a look at how consumers perceive prices when shopping according to Decode Implicit Marketing. How you present a price greatly affects if a consumer perceives the product as “expensive” or “cheap.” Research shows that typeface, size of the price or dollar symbol and other characteristics have an effect on of price impression and consumer buying behavior. How you present the price can also influence whether consumers will believe it to be “too high” or “fair.” 1). How far apart you space a “regular” price and a “sale” price can have an effect on how consumers...

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3 Things You Didn’t Know about 1994-2004 Mustang Owners

3 Things You Didn’t Know about 1994-2004 Mustang Owners

The fourth generation Ford Mustang, also known as “SN-95,” included styling from previous Mustangs and came with a 3.8 liter overhead valve V6 engine or a 4.6 liter single overhead camshaft V8. This generation included three alternate models: the 2001 Bullitt, the 2003 and 2004 Mach 1, and the 2003 and 2004 Cobra. Here are three things to know about fourth generation Mustang owners: 1). 53% of 1994-2004 Mustang owners are homeowners. 2). The average household income of a 1994-2004 Ford Mustang owner is $61,741; for comparison, the average US household income is around $51,000. 3). 62% of 1994-2004...

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A Sign Auto Parts Retail Sales Are Slowing?

Today’s trend is a little concerning: the growth in auto parts sales is slowing down compared to the first half of 2012. This is important to watch as you plan your company’s automotive aftermarket forecast for 2013. Auto parts trends 2012 Retail sales of auto parts went negative for the second time this year. August 2012 showed a slight drop from 2011, following a decent July (up about 3.5%) and a slight drop in June. We’re holding to our forecast that the year will come in between 3% and 4% over 2011 but we’ll be watching economic signs closely...

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Grow Sales With New Products From the SEMA Show

Welcome back to the Hedges & Company blog, today we cover how to grow your sales with new products. We’re introducing a new term for some of our readers, the New Product Ratio (NPR). The specialty auto parts industry thrives on new products and innovation. For retailers, warehouse distributors (WDs), manufacturers, and automobile dealers selling aftermarket products, new products are one of the best opportunities to grow sales. They create excitement among consumers and for brick and mortar retailers they help drive store traffic. For online marketers, new products increase organic search web traffic and bring in new visitors....

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Trend 16: 3 Things You Didn’t Know About 2008-2012 Honda Accord Owners

The Honda Accord became the first car from a Japanese manufacturer to be produced in the U.S. in 1982. Since then, it has been one of the best selling foreign models and is rated as one of the world’s most reliable vehicles. The eighth generation of the Accord (2008-2012) is classified as a full-size car and offers a 4-cylinder model as well as a V6 version. 1). 66% of 2008-2012 Honda Accord owners are homeowners. 2). The average household income of a 2008-2012 Honda Accord owner is $79,632; for comparison the average U.S. household income is around $51,000. 3)....

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