SEMA Show Trends, Articles, Analysis and Information including 2015 SEMA Show in Las Vegas

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6 Reasons Why Manufacturers Should Advertise on Google or Bing With Paid Search Ads

Why advertise on Google: If you're in the automotive specialty equipment industry, learn about digital advertising for manufacturers. Here are 6 important reasons to advertise on Google or Bing right now. Paid search, or pay per click (PPC)…

Purchase Frequency by Vehicle Owned

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Have you ever wondered how often enthusiasts tend to buy auto parts and accessories? We surveyed more than 2,500 enthusiasts to find out how often they purchase auto parts or accessories and arranged the information by what type of vehicle they…

Bringing the Web to Your Vehicle

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A popular trend with car manufacturers over recent years has been the integration of the Internet into the vehicle. Recently, manufacturers have been adopting platforms that rely on the driver's mobile phone for connectivity. This trend is now…

Enthusiasts: Time Between Decision and Actual Purchase of Auto Parts & Accessories

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Today, we are going to look at some of our own auto parts market research to better understand how long it takes an enthusiast to actually purchase a product after they have made the decision to buy. As a part of our own syndicated Hedges…

The Top 5 Most Sold Vehicles of 2012

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The automotive industry has been on the path to recovery with vehicle sales up from last year's numbers and holding strong. A variety of different makes and models of trucks are leading the pack in sales; here is a look at the stats of the top…

Vehicles at the 2012 SEMA Show

The SEMA Show draws all kinds of different entities of the automotive sector, and with them they bring the best products, parts, facts and research they have. Perhaps the largest attractions at the show, however, are the custom vehicles. Here…

3 Things Aftermarket Retail Stores Need to Stay Ahead of the Curve

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There's a lot of competition in the automotive aftermarket—retail stores have to compete with online retailers and specialty parts catalogs, and the seemingly endless selection that both provide. So what advantages do retail stores have that…

Vehicle Segment Trends by Region

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Jumpstart Automotive Group released a report on online car shopping trends by U.S. region, showing the top vehicle segments as well as the top shopping considerations. The company analyzed behaviors of automotive website users in 2012 "to draw…

3 Things You Didn't Know About 2007-2013 Jeep Wrangler Owners

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Today's market research posting: 3 Things You Didn't Know About 2007-2013 Jeep Wrangler Owners. The 2007-2013 Jeep Wrangler, know by Jeep lovers as the "JK," received a facelift from its previous "TJ" square headlights version. The "JK" is…

Engine Block Buyers: Amount Spent Annually on Parts and Accessories

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Have you ever wondered exactly how much the automotive enthusiast spends on parts & accessories throughout the year? We surveyed enthusiasts who had recently bought or shopped for engine blocks to find out how much money they spend on an…

How Enthusiasts Decide Where to Buy

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Welcome back to our blog. Today we'll take a look at how enthusiasts decide where to buy their engine components. This includes purchasing auto parts in retail stores, or purchasing online. We surveyed thousands of automotive enthusiasts about…

2 Things to Know About How Consumers Perceive Price

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Today we'll give you a look at how consumers perceive prices when shopping according to Decode Implicit Marketing. How you present a price greatly affects if a consumer perceives the product as "expensive" or "cheap." Research shows that…