Purchase Frequency by Vehicle Owned

Have you ever wondered how often enthusiasts tend to buy auto parts and accessories? We surveyed more than 2,500 enthusiasts to find out how often they purchase auto parts or accessories and arranged the information by what type of vehicle they bought for.

We surveyed enthusiasts and asked the question, “How often do you buy parts or accessories for your vehicle?” We also asked what vehicle they purchased parts for in order to better understand any trends within certain segments. We found that, on average, 50% of all different types of vehicle owners buy once a month or more. Owners of street rod/custom vehicles tend to buy the most often, with 58% making a purchase once a month or more. Seventy-eight percent of all vehicle owner segments buy within 2 to 3 months, leaving only 22% of enthusiasts who buy parts every six months or more.

The auto parts and auto accessory buyers with the highest frequency of purchase were street rod & custom owners, restoration enthusiasts, car car owners and off road enthusiasts.

How often do your favorite customers buy parts from you?

Check back in tomorrow to see our last trend! Trend 1: Why Auto Sales are On The Rise

#SEMAShow #AAPEX2013 #66trends

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