Hedges & Company to Reveal 66 New Aftermarket Trends in 66 Days Leading to SEMA/AAPEX
Aftermarket Analysis, Market Research, Marketing ArticlesHedges & Company will be counting down to the 2012 SEMA and AAPEX shows by revealing 66 new aftermarket automotive trends and facts in 66 days, starting on Saturday, August 25.Our market research staff has identified new trends, facts…
New Auto Market Research: Secrets of Parts Buyers Revealed
Market Research, Marketing ArticlesNew BuyerZoom and BrandZoom research reports are available through the Hedges & Company Market Research Store. We've added new reports covering engine bearings, carburetors, connecting rods, cylinder heads, engine blocks, performance fasteners,…
2012 Online Sales of Auto Parts Growing
Aftermarket Analysis, Market Research, Marketing ArticlesNote: this article was originally published in April 2012, for an updated forecast, click here for a more current article.With the Catalyst 2012 conference this week -- ChannelAdvisor's annual ecommerce gathering -- we thought this…
New Automotive Market Research Reports Available for Purchase
Aftermarket Analysis, Market Research, Marketing ArticlesNew automotive aftermarket market research reports are now available for purchase online, direct from Hedges & Company's new Market Research Store. These marketing research reports are based on consumer perceptions and opinion data, gathered…
SEMA Market Research Report Analyzes Truck Ownership and Accessory Purchases
Market ResearchThe SEMA 2011 Pickup Truck Market Research Report authored by Hedges & Company is available as a free download for SEMA members. Non-members may purchase a copy for $99.95 at SEMA.org/2011pickupreport. This light truck report dives deeper…
SEMA Show Opinion Leaders Report Released; SEMA Market Research by Hedges & Company
Market ResearchThe Specialty Equipment Market Association (SEMA) released a new SEMA market research report written by Hedges & Company. It covers results of the SEMA Show Opinion Leaders program.Hedges & Company is a market research company serving…
Rule of Three Marketing: Market Share and Market Dynamics
Market Research, Marketing ArticlesWhy do some companies thrive and dominate their market segment, only to later become an afterthought? Market dynamics and the Rule of Three explains how some companies succeed and some fail.Most industries and market segments, including…
Ideas For The Best Email Marketing Subject Lines
Aftermarket Analysis, Market Research, Marketing ArticlesEmail marketing best practices call for analysis of subject lines which have a huge influence on the open rate. An appropriate subject line also influences the click-through rate.Why is this so important? Let's say in a year you send 100,000…
Hedges & Company Principals To Speak at SEMA Show
Aftermarket Analysis, Market Research, Marketing ArticlesTuesday, November 2 at 11:00 am, Julie Hedges, President of Hedges & Company, will speak about the SEMA Financial Benchmarking program in room N259 at the Las Vegas Convention Center. How does your business compare? The SEMA Financial Benchmarking…
