2012 Online Sales of Auto Parts Growing
Auto Aftermarket Analysis, Automotive Market Research, Automotive Marketing Articles
Note: this article was originally published in April 2012, for an updated forecast, click here for a more current article.
With the Catalyst 2012 conference this week -- ChannelAdvisor's annual ecommerce gathering -- we thought this would…
New Automotive Market Research Reports Available for Purchase
Auto Aftermarket Analysis, Automotive Market Research, Automotive Marketing Articles
New automotive aftermarket market research reports are now available for purchase online, direct from Hedges & Company's new Market Research Store. These marketing research reports are based on consumer perceptions and opinion data, gathered…
SEMA Market Research Report Analyzes Truck Ownership and Accessory Purchases
Automotive Market ResearchThe SEMA 2011 Pickup Truck Market Research Report authored by Hedges & Company is available as a free download for SEMA members. Non-members may purchase a copy for $99.95 at SEMA.org/2011pickupreport. This light truck report dives deeper…
SEMA Show Opinion Leaders Report Released; SEMA Market Research by Hedges & Company
Automotive Market ResearchThe Specialty Equipment Market Association (SEMA) released a new SEMA market research report written by Hedges & Company. It covers results of the SEMA Show Opinion Leaders program.
Hedges & Company is a market research company serving…
Rule of Three Marketing: Market Share and Market Dynamics
Automotive Market Research, Automotive Marketing ArticlesWhy do some companies thrive and dominate their market segment, only to later become an afterthought? Market dynamics and the Rule of Three explains how some companies succeed and some fail.
Most industries and market segments, including…
Ideas For The Best Email Marketing Subject Lines
Auto Aftermarket Analysis, Automotive Market Research, Automotive Marketing ArticlesEmail marketing best practices call for analysis of subject lines which have a huge influence on the open rate. An appropriate subject line also influences the click-through rate.
Why is this so important? Let's say in a year you send 100,000…
Hedges & Company Principals To Speak at SEMA Show
Auto Aftermarket Analysis, Automotive Market Research, Automotive Marketing ArticlesTuesday, November 2 at 11:00 am, Julie Hedges, President of Hedges & Company, will speak about the SEMA Financial Benchmarking program in room N259 at the Las Vegas Convention Center. How does your business compare? The SEMA Financial Benchmarking…