
Trend 54: 3 Things You Didn’t Know About 2010-2013 Camaro Owners
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingToday we're reporting three important demographics of 2010-2013 Camaro owners. The fifth generation Camaro has been relatively popular after production ended with the 2002 model year and started back up in 2009 with the 2010 model year.1).…


Camshaft Buyers Look to Improve Performance in Their Vehicles
Auto Aftermarket News & Trends, Automotive Market Research, Automotive Marketing Today's trend takes a look at camshaft consumers based on our surveys of enthusiasts who have purchased camshafts.Our BuyerZoom reports show consumer shopping habits and behavior based on surveys sent to over 3,000 automotive enthusiasts.…

The SEMA Consumer Demand Index and Consumer Confidence
Auto Aftermarket News & Trends, Automotive Market ResearchToday here's a look at the August 2012 SEMA Consumer Demand Index (blue line) compared to consumer confidence (red line). And by the way, the 2012 SEMA Show is in just 58 days!The Consumer Demand Index (CDI) measures purchase intentions of…

Product Data Questions Answered: ACES and PIES Data, Is There An Auto Parts Fitment Database, Automotive Part Numbers
Auto Aftermarket News & Trends, Automotive Market ResearchHere we explain the ACES and PIES product data standards, which we've been working with at Hedges & Company for 20 years.(Note: here's a link for information on PIES data and how it affects auto parts SEO.)Here's a quick way to remember…

3 Intake Manifold Brands With Highest Brand Awareness
Auto Aftermarket News & Trends, Automotive Market Research, Automotive Marketing Here's a look at top intake manifold brands most recognized by consumers. Brand awareness is a very important metric for any aftermarket brand. Results are based on our surveys to over 3,000 automotive enthusiasts who had shopped for or purchased…

Facts About Amazon and eBay Automotive Market Share
Auto Aftermarket News & Trends, Automotive Market ResearchToday we'll cover the trend of sales of auto parts and accessories (called "P&A") through Amazon.com and eBay Motors and their market share.Combined, these two online giants represented a whopping $3.5 billion in sales of auto parts and…

5 Secrets About Social Media and The Auto Parts Buying Process
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingFacebook, Twitter and other social media sites play a huge role in the everyday lives of millions, but do they influence the buying decisions of automotive enthusiasts and automotive DIY consumers? Here are some facts to keep in mind.1). Enthusiasts…

2 Things to Know About 2012 Auto Parts Sales
Auto Aftermarket News & Trends, Automotive Market ResearchToday we look at the aftermarket trend of retail sales of auto parts and accessories for the first half of 2012. Our preliminary 2011 forecast put the entire industry up 4.5% over 2010 and it came in at 5%. Here are two things you should know…

3 Things You Didn’t Know About 2005-2013 Mustang Owners
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingToday we're unveiling three things you didn't know about 2005-2013 Mustang owner demographics, one of the most important vehicles in our industry. The fifth generation, or S197 platform, Mustang market is a large and healthy segment for…

2 Things to Know About Online Sales of Auto Parts in 2012
Auto Aftermarket News & Trends, Automotive Market Research(Note: a more current post covering online sales of auto parts for 2015 is here).For our first automotive aftermarket trend, we look at two things you need to know about online retail sales of auto parts in 2012.1). Retail brick and mortar…

Hedges & Company to Reveal 66 New Aftermarket Trends in 66 Days Leading to SEMA/AAPEX
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingHedges & Company will be counting down to the 2012 SEMA and AAPEX shows by revealing 66 new aftermarket automotive trends and facts in 66 days, starting on Saturday, August 25.Our market research staff has identified new trends, facts…