• Twitter
  • Youtube
  • LinkedIn
  • Pinterest
  • Facebook
premier google partner agency microsoft partner advertising agency(234) 380-1650 Contact Us
Hedges & Company
  • Our Work
    • Case Studies
    • Blog Articles
    • About Us
    • Results
  • Digital Marketing
    • Digital Marketing Overview
    • Pay Per Click PPC
    • SEO Plans
    • Programmatic Advertising
    • Website Audit
    • Results
  • Research
    • Automotive Market Research
    • Vehicle Registration Statistics
    • Vehicle Registration FAQs
  • Mailing Lists
    • Automotive Mailing Lists
    • Buy a Motorcycle Mailing List
    • Automotive B2B Lists
    • Automotive SIC, NAICS Codes
    • Mailing List FAQs
    • Mailing Lists >
      • BMW Owners Mailing List
      • Camaro Mailing List
      • Corvette Owners List
      • Electric Car Companies and Hybrid EV Lists for Direct Mail
      • Ford F-Truck Mailing List
      • Ford Mustang List
      • Harley-Davidson Mailing List
      • Jeep Owners Mailing List
      • Volkswagen Audi Recall List
      • Dodge Chrysler Jeep Recall List
      • Kia Recall List
  • Email Services
    • Email Prospecting
    • Email Lists
  • Careers
  • Menu Menu

2012 Online Sales of Auto Parts Growing

Aftermarket Analysis, Market Research, Marketing Articles
0
(0)
Online sales of car parts

Online sales of auto parts projected at $3.5 billion in 2012

Note: this article was originally published in April 2012, for an updated forecast, click here for a more current article.

With the Catalyst 2012 conference this week — ChannelAdvisor’s annual ecommerce gathering — we thought this would be a good time to examine online sales of auto parts, aftermarket auto parts sales statistics and multichannel shopping.

Car part sales over the Internet

The growth in online sales of auto parts has been outpacing the rest of the industry for many years. In 2009 we saw the slowest growth rate at just under 10% over 2008. More recently, we’re seeing a robust growth rate again and we’re projecting online sales of auto parts to be just under $3.5 billion in 2012. This is purely retail sales of auto parts and excludes online auctions which would nearly double that number. (To be clear we look at auction sites as a channel because many online retailers sell through that channel; counting sales through auction sites would be double-counting.)

The newly-published BuyerZoom market research reports from Hedges & Company show distinct variations in how shoppers purchase various parts online. For example, buyers of camshafts are 16% more likely to buy their other auto parts and accessories from an online store than are gasket buyers or connecting rod buyers. On the other hand, consumers who buy gaskets are 29% more likely to buy the rest of their parts from chain stores than are camshaft buyers.

More aftermarket parts sales statistics: Buyers of camshafts and cylinder heads are 19% more likely to buy their other auto parts from eBay than consumers who buy gaskets. Camshafts are a fast growing category on eBay, and as a whole eBay Motors revenue is up well over 35% YTD.

The Internet is increasingly an important source of research for auto parts buyers and again, there are distinct differences in how the Internet is used depending on what the consumer is shopping for. Buyers of carburetors for example, are more likely to use the Internet to find information on parts and accessories before making a purchase. These consumers are 37% more likely to use the Internet for research than camshaft buyers.

Follow this link for more information on our automotive pay per click (PPC) services for the automotive aftermarket.

If you have any questions on our market research give us a call, we love to talk about data and aftermarket auto parts sales statistics!

2012 Online Sales of Auto Parts Growing was last modified: November 10th, 2020 by admin

How useful was this post?

Click on a star to rate it!

Average rating 0 / 5. Vote count: 0

No votes so far! Be the first to rate this post.

Since you thought this post was useful...

Follow us on social media!

We are sorry that this post wasn't useful for you!

Let us improve this post!

Tell us how we can improve this post?

April 17, 2012/10 Comments/by admin
Tags: Amazon Auto Parts News, Automotive Aftermarket, Automotive Aftermarket and Auto Parts Market, Automotive Market Research, Automotive SEO PPC, Car Parts Marketing Ideas and Trends, eBay Motors, Selling Auto Parts Online
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail
10 replies
  1. George says:
    May 11, 2012 at 6:38 pm

    Hi, my first time here. I found this posting and I find it really useful & it helped me out in my business. It gives a good perspective on what’s going on in the marketplace.

  2. Steve says:
    May 21, 2012 at 9:00 am

    Hi, this is very informative. I’ve been looking for this type of information and haven’t been able to find it! We’re considering opening an online store and it looks like that sales channel is going to continue to grow. We’re really struggling with two things for an online store, first of all, finding a programmer to set it up because t doesn’t seem like there are many good programmers out there. Second, I don’t understand how to collect all the product information that I’d need, it seems like that would take forever so if you have any suggestions I’d like to hear it.

    • hedgesandcompany says:
      May 21, 2012 at 10:56 am

      Steve, there are a lot of web programmers/designers out there, you should be able to find one that can help you with a store. As far as product data goes, you are correct, that is a big challenge. Manufacturers are constantly updating part numbers and releasing new products. Also, around 50% of the part numbers in our industry are year/make/model-specific, with many part numbers going down to specific submodels and/or engines and transmissions. The largest single source of part number data for the performance and accessory aftermarket is Direct Communications, Inc. (DCi) in Des Moines, Iowa.

  3. Jae Sampson says:
    June 14, 2012 at 9:02 pm

    Thanks for this. Another great post!

  4. Oscar says:
    July 20, 2012 at 2:17 pm

    hi guys,

    i found this post and it’s really helping me with my research, but i would like to know if the analysis has been done on the global market or just the uk one.
    this would be really helpful.

    thank you so much

    • hedgesandcompany says:
      August 23, 2012 at 10:16 pm

      Hi Oscar, thanks for stopping by. We’re not aware of a global analysis of online sales of auto parts, best of luck.

  5. projector headlights says:
    January 11, 2013 at 2:31 am

    Hi, my first time here. I found this posting and I find it really useful & it helped me out in my business. It gives a good perspective on what’s going on in the marketplace.

  6. Maxliner says:
    June 23, 2013 at 12:18 am

    Really interesting, I never thought auto parts will do great like this as well. Hope my business will be one of those that will do good. Great info, thanks.

  7. Brister says:
    September 4, 2013 at 6:36 am

    Incredible points. Sound arguments. Keep up the great work.

Trackbacks & Pingbacks

  1. Online Auto Sales Statistics | autoshope.com says:
    September 3, 2014 at 1:30 pm

    […] 2012 Online Sales of Auto Parts Growing | Automotive Market … – Short article on auto part online marketing, online parts sales and online sales growth statistics […]

Comments are closed.

Hedges & Company blog

BLOG HOME

Driven by results.
Powered by knowledge.

Blog Categories

  • Aftermarket Analysis (129)
  • Market Research (105)
  • Marketing Articles (113)

Our Latest Articles

  • In With Audience Buying, Out With Media Buying. In With Audience Planning, Out With Media PlanningJanuary 21, 2021 - 4:25 pm
  • Automotive Email Marketing Trends 2021January 14, 2021 - 4:11 pm
  • What is Programmatic Marketing?December 18, 2020 - 2:00 pm

Location

Hedges & Company
5603 Darrow Road, Suite 100
Hudson OH 44236-5015
(234) 380-1650
Hours: 8:30am-5:00pm EST Mon.-Fri.
All company names, brand names, trademarks and logos are the property of their respective owners. BuyerZoom™ and BrandZoom™ are trademarks of Hedges & Company. Copyright 2021 Hedges & Company.

Our Services

  • Digital Marketing
  • Research
  • Mailing Lists
  • Email Services
  • Vehicle Recall Lists
  • In-Market Lists
  • Automotive Direct Mail Advertising

About Us

  • About Us
  • Our Team
  • Careers
  • Case Studies
  • News
  • Privacy & Legal

Our Blog

  • Blog Home Page
  • Aftermarket Trends & Analysis
  • Automotive Market Research
  • Aftermarket Marketing Articles
New Automotive Market Research Reports Available for Purchase New Auto Market Research: Secrets of Parts Buyers Revealed
Scroll to top
Fast Quote


    Search Engine Optimization (SEO) on Google or BingPaid Search (PPC) on Google or BingDisplay ads & banner adsEmail marketingGoogle ShoppingNot sure (You can describe what you need at the bottom of the page)


    Immediate! Please get back to me right awayWithin a month1 or 2 monthsJust gathering information for now


    Not being managed, or not doing online marketingManaging in-houseOutside agency


    Having positive ROI: sales vs. budgetIncreasing traffic to my websiteIncreasing brand awarenessCompeting with Amazon or eBayOther (please explain below)


    $5,000 or less$5,000 to $7,500$7,500 to $10,000$10,000 or more

    This form uses Akismet, reCAPTCHA and this quiz to prevent spam and bot submissions.

    Website Audit


      Website SEO AuditDigital Marketing Audit


      Immediate! Please get back to me right awayWithin a month1 or 2 monthsJust gathering information for now

      This form uses Akismet, reCAPTCHA and this quiz to prevent spam and bot submissions.

      SEO Quote


        Base SEO PlanSEO Leader Plan


        Immediate! Please get back to me right awayWithin a month1 or 2 monthsJust gathering information for now

        This form uses Akismet, reCAPTCHA and this quiz to prevent spam and bot submissions.

        Mailing List Quote


          Postal listEmail listOnline digital audience

          This form uses Akismet, reCAPTCHA and this quiz to prevent spam and bot submissions.

          Paid Search


            Google Shopping PlanBasic Paid Search PlaneCommerce LeaderNative or Programmatic Advertising


            Immediate! Please get back to me right awayWithin a month1 or 2 monthsJust gathering information for now

            This form uses Akismet, reCAPTCHA and this quiz to prevent spam and bot submissions.