66 aftermarket trends and factsOur 31st trend will give you a look at 2007-2013 Chevy Silverado (1500) owners and help you understand some demographics involved with this specific vehicle owner.

Silverado sales in the US have fluctuated with an overall decline since 2005. Here are the available yearly sales figures:

2007: 618,259silverado demographics
2008: 465,065
2009: 316,554
2010: 370,135
2011: 415,130

Here are 3 things to know about Silverado owners:

1). 20% of 07-13 Silverado owners purchased their truck in November or December (from 2006-2011).

2). 07-13 Silverado owners have an average household income of $63,703; for comparison the average household income is around $51,000.

3). 85% of 07-13 Silverado owners are male and 15% are female.

Do you find that selling to Silverado owners is any different than selling to owners of other truck makes or models?

Check back in tomorrow to learn three important things about owners of the GMC Sierra.