Read automotive aftermarket news, aftermarket trends and industry analysis from our own in-depth research. Plus, we share the latest from SEMA, AASA, MEMA, Custom Automotive Network (CAN, formerly PWA) and the Auto Care Association (formerly AAIA).
Trend 41: 4 Reasons Young Enthusiasts Are an Endangered Species
Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market ResearchToday's Trend 41 covers an extremely important topic in the automotive aftermarket: the number of licensed enthusiast drivers from the Millennial Generation, also known as Generation Y.Years ago in the industry, "somebody turns 16 every day"…
Trend 44: 3 Things You Didn’t Know About 2009-2013 F-150 Owners
Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market ResearchThe Ford F-150 is the best selling truck model on the market, and many of your customers will be looking for parts and information on this vehicle. It is important to know about these trucks, as well as demographics and statistics on the consumers…
Why Email is Essential to Your Automotive Online Marketing Plan
Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market ResearchWelcome back to our blog for another look at Internet marketing in the automotive aftermarket!Email marketing is one of the most effective ways to reach automotive consumers; you can tailor your marketing message to specific consumers to…
Trend 46: 3 Secrets on How Smartphones Influence Consumer Buying Decisions
Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market ResearchConsumers now have endless resources at their fingertips when shopping using a mobile device. At the touch of a button, the scan of a code, a consumer can find endless information about the product on the shelf in front of them; more information…
Trend 47: Online Research Leads to Local Purchases
Auto Aftermarket News & Trends, Automotive Market ResearchAccording to an Automotive Aftermarket Study in 2010 performed by Google, the average online research to offline purchase conversion rate for auto parts is 85%. In other words, of all buyers who research online to make an in-store purchase,…
Trend 49: The Economy And Auto Parts Sales: Personal Income
Auto Aftermarket News & Trends, Automotive Market ResearchRetail sales of auto parts and accessories are influenced by many things in the economy. One component of our sales forecasting model at Hedges & Company is personal income, so for today's trend we look at how that affects retail sales…
Trend 50: 3 Things You Didn’t Know About 2005-2013 Corvette Owners
Auto Aftermarket News & Trends, Automotive Market ResearchToday we will take a look at owners of the 2005-2013 sixth generation Corvette. This American classic has been around for more than 50 years and has won many awards since its inception. The C6 Vette is an important vehicle in the specialty…
Trend 51: How Carburetor Buyers Decide Where to Buy
Auto Aftermarket News & Trends, Automotive Market ResearchEnthusiasts who had shopped for or purchased a carburetor took our survey and were given 8 key factors to choose from when deciding where to buy. Respondents could choose more than one answer.The 8 factors were "business reputation," "ability…
Trend 52: Enthusiasts Rank The Most Reliable Carburetor Brands
Auto Aftermarket News & Trends, Automotive Market ResearchNote: this post is from 2012.Consumers base their purchases on all kinds of factors, such as customer service, ease of installation, innovative features, and much more. Today, we are going to look at what enthusiasts have to say about the…
Trend 53: Surprising Stats on Models With a V8 Engine
Auto Aftermarket News & Trends, Automotive Market ResearchToday we'll take a look at Trend 53: vehicle statistics on domestic models (Ford, GM and Chrysler) with factory V8 engines.Over the past three decades, the number of V8 engines in vehicles has fluctuated as demand changed and OEMs offered…
Trend 54: 3 Things You Didn’t Know About 2010-2013 Camaro Owners
Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market ResearchToday we're reporting three important demographics of 2010-2013 Camaro owners. The fifth generation Camaro has been relatively popular after production ended with the 2002 model year and started back up in 2009 with the 2010 model year.1).…
