Enthusiasts who had shopped for or purchased a carburetor took our survey and were given 8 key factors to choose from when deciding where to buy. Respondents could choose more than one answer.
The 8 factors were “business reputation,” “ability to install the part,” “bought from them before,” “product availability,” “good customer service,” employee product knowledge,” “lowest price,” and “company return policy.”
The top three factors enthusiasts picked were “business reputation,” “employee product knowledge,” and “good customer service.”
Do you think your customers come to you for the same reasons? If not, what do you think their reasons are?
Tomorrow’s trend will be Trend 50: Demographics of the 2005-2013 Corvette Owner.