Posts Tagged ‘ SEMA ’

Drive Auto Parts Sales with Remarketing and Google Shopping

Free Webinar Presented by Google and Hedges & Company Sept. 20, 2017 Hedges & Company is holding an exclusive webinar in conjunction with Google. The webinar is designed specifically for OEM or aftermarket parts & accessories retailers selling parts online. It will also include new search trends and statistics from Google and from Hedges & Company. The free webinar will be held Wednesday, September 20, from 1:00pm to 2:00pm EST. “Nine out of 10 automotive parts and accessories buyers search online before buying, whether they end up buying online or locally,” said Jon Hedges, president of Hedges & Company....

Our annual forecast for online car parts sales projects retail sales at $8.89 billion in 2017, posting a 16% increase over 2016. Online Sales Summary: …Ecommerce car parts sales outpacing brick & mortar, will reach $8.9B excluding auctions and used parts …Over $4B in online sales will be on mobile devices in 2017 …Ecommerce car parts sales projected to grow by 15% in 2017 and 2018 …Automotive Aftermarket Suppliers Association (AASA) projects total aftermarket to have compound annual growth rate of 3.6% through 2019; Do It Yourself (DIY) retail sales to grow approximately the same rate …2016 online sales...

New vehicle registrations grew 7.2% in 2013 and here are some of the important automotive industry trends that “drove” growth, which makes them important trends for 2014. Over 15.2 million vehicles were registered in 2013 so let’s jump into the registration records and examine the hot trends shaping the automotive industry. Electric and hybrid vehicles provide a spark for auto sales It’s no secret, it seems like everyone’s talking about Tesla. Registrations for electric vehicles (EVs) and hybrids that run on both gas and electric power, are way up. In 2013, registration records of hybrid vehicles including the Toyota...

If you sell automotive parts or services online then you need to know what we discovered in our automotive SEO ranking factors and correlations study. This study evaluated factors that may contribute to a high SEO ranking in Google. This market research should be interesting to SEMA, Auto Care Association, MEMA or AASA members. Only Google knows the actual factors that contribute to high organic rankings and this study doesn’t “prove” these factors will result in a high automotive SEO rankings. But, for organic search results, it does show what highly-ranked automotive web pages have in common. We’re indebted...

Here are our 5 Google automotive SEO and paid search predictions for 2014. Regular readers of this blog may be familiar with our previous Google predictions for the SEMA industry, which we’re proud to say, have mostly been on target. Prediction #1 for 2014: Automotive SEO and paid search continues to be a battle for real estate, not just position We made this prediction a year ago and it’s an even more important auto industry trend SEO efforts, or paid search (PPC) marketing. A few years ago automotive SEO and paid search was all about position—marketers wanted to be...

Why advertise on Google: If you’re in the automotive specialty equipment industry, learn about digital advertising for manufacturers. Here are 6 important reasons to advertise on Google or Bing right now. Paid search, or pay per click (PPC) advertising, is a cost-effective way to reach consumers on the Internet when they’re making buying decisions. Today more than 4 out of 5 automotive consumers turn to search engines first when deciding what to buy. Reason #1 to advertise with Google or Bing: Take control of your brand. If you’re an aftermarket manufacturer, you probably ‘Googled’ your brand name before. Chances are...

The SEMA Show draws all kinds of different entities of the automotive sector, and with them they bring the best products, parts, facts and research they have. Perhaps the largest attractions at the show, however, are the custom vehicles. Here is a look at what some of the most talked about vehicles that will be at this year’s show. Ford plans to unveil at least 20 vehicles at the 2012 SEMA show. Of the vehicles to be shown, the showcase will feature various Focus and Fusion models built by various motorsports groups such as Bojix Design, Tanner Foust Racing,...

3 Things You Didn’t Know about 1994-2004 Mustang Owners

The fourth generation Ford Mustang, also known as “SN-95,” included styling from previous Mustangs and came with a 3.8 liter overhead valve V6 engine or a 4.6 liter single overhead camshaft V8. This generation included three alternate models: the 2001 Bullitt, the 2003 and 2004 Mach 1, and the 2003 and 2004 Cobra. Here are three things to know about fourth generation Mustang owners: 1). 53% of 1994-2004 Mustang owners are homeowners. 2). The average household income of a 1994-2004 Ford Mustang owner is $61,741; for comparison, the average US household income is around $51,000. 3). 62% of 1994-2004...

Today’s trend is a little concerning: the growth in auto parts sales is slowing down compared to the first half of 2012. This is important to watch as you plan your company’s automotive aftermarket forecast for 2013. Auto parts trends 2012 Retail sales of auto parts went negative for the second time this year. August 2012 showed a slight drop from 2011, following a decent July (up about 3.5%) and a slight drop in June. We’re holding to our forecast that the year will come in between 3% and 4% over 2011 but we’ll be watching economic signs closely...

Welcome back to the Hedges & Company blog, today we cover how to grow your sales with new products. We’re introducing a new term for some of our readers, the New Product Ratio (NPR). The specialty auto parts industry thrives on new products and innovation. For retailers, warehouse distributors (WDs), manufacturers, and automobile dealers selling aftermarket products, new products are one of the best opportunities to grow sales. They create excitement among consumers and for brick and mortar retailers they help drive store traffic. For online marketers, new products increase organic search web traffic and bring in new visitors....

Welcome back to our blog! Today we’ll look at auto aftermarket Trend 25: Our outlook for retail auto parts and accessories sales for 2012 and two important industry trends you should know: Auto parts trends 2012 1). January-June 2012 showed about a 5.4% increase over 2011 despite June showing a decrease from one year ago. June 2012 went negative partially because June 2011 was a huge month. Still, it was the first month that didn’t show an increase over the previous year since February 2010 and that’s a concern. Even with June showing a decrease, the first half of...

Today’s market research trend: Consumer Demand and Confidence improved in September. The SEMA Consumer Demand Index (CDI) and Consumer Confidence rebounded in September. The SEMA CDI jumped to 45, the highest level since it hit 57 back in October, 2010. Consumer Confidence made a 9-point jump from August, the highest it has been since February. We like to track CDI (blue line, left scale) against Consumer Confidence (red line, right scale) since they track closely to each other. It’s also a unique combination of intent to buy (the SEMA CDI) and how consumers feel. This is important because Consumer...

Today we will take a look at owners of the 2005-2013 sixth generation Corvette. This American classic has been around for more than 50 years and has won many awards since its inception. The C6 Vette is an important vehicle in the specialty parts market. 1). 30% of all 2005-2013 Corvette owners are in Florida and Texas. 2). The average 2005-2013 Corvette owner has an annual household income of $87,576 compared to the national average of around $51,000. 3). 14% of 2005-2013 Corvette owners are female; 86% are male. What interesting facts about Corvettes or their owners do you...

Trend 51: How Carburetor Buyers Decide Where to Buy

Enthusiasts who had shopped for or purchased a carburetor took our survey and were given 8 key factors to choose from when deciding where to buy. Respondents could choose more than one answer. The 8 factors were “business reputation,” “ability to install the part,” “bought from them before,” “product availability,” “good customer service,” employee product knowledge,” “lowest price,” and “company return policy.” The top three factors enthusiasts picked were “business reputation,” “employee product knowledge,” and “good customer service.” Do you think your customers come to you for the same reasons? If not, what do you think their reasons are?...

Trend 52: Enthusiasts Rank The Most Reliable Carburetor Brands

Consumers base their purchases on all kinds of factors, such as customer service, ease of installation, innovative features, and much more. Today, we are going to look at what enthusiasts have to say about the reliability of the leading carburetor brands on the market. Our BrandZoom: Carburetors market research report contains data about consumers’ brand preferences and experiences, and is based on a survey of enthusiasts who had shopped for or purchased a carburetor. Out of 13 brands of carburetors, enthusiasts elected Advanced Engine Design (AED), Edelbrock, and Holley (in alphabetical order) as the top 3 most reliable brands...

Today we’re reporting three important demographics of 2010-2013 Camaro owners. The fifth generation Camaro has been relatively popular after production ended with the 2002 model year and started back up in 2009 with the 2010 model year. 1). 22% of the 2010-2013 Camaro owner population is age 35-44. 2). 2010-2013 Camaro owners have an annual household income of $74,203. For comparison, the average US household income is around $51,000. 3). 72% of 2010-2013 Camaro owners are male and 28% are female. What’s your experience selling to the new generation Camaro owners? Feel free to post comments below. Watch for...

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Posts Tagged ‘ SEMA ’

Drive Auto Parts Sales with Remarketing and Google Shopping

Car Parts Industry Trends: Online Parts Sales to Reach $8.9 Billion in 2017

Top Automobile Industry Trends for 2014

6 Reasons Why Manufacturers Should Advertise on Google or Bing With Paid Search Ads

Vehicles at the 2012 SEMA Show

3 Things You Didn’t Know about 1994-2004 Mustang Owners

A Sign Auto Parts Retail Sales Are Slowing?

Grow Sales With New Products From the SEMA Show

Retail Auto Parts Sales Outlook for 2012

Trend 29: SEMA CDI, Consumer Confidence And a September Rebound

Trend 50: 3 Things You Didn’t Know About 2005-2013 Corvette Owners

Trend 51: How Carburetor Buyers Decide Where to Buy

Trend 52: Enthusiasts Rank The Most Reliable Carburetor Brands

Trend 54: 3 Things You Didn’t Know About 2010-2013 Camaro Owners