Specialty Equipment Market Association (SEMA) Articles, Analysis and Information of Interest to Members of SEMA

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Automotive Industry Analysis: Online Automotive Ecommerce Market Size Will Be $12 Billion in 2019

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Highlights from our annual automotive industry analysis: • Online automotive eCommerce market will pass $12B in 2019 in the U.S. Projected at $19B by 2022. • North American automotive eCommerce market nearly $16B in 2019, excluding auctions,…

How Big Is the 2019 SEMA Show?

It's a common question, how big is SEMA, so just how big is the 2019 SEMA Show? The SEMA Show is the aftermarket industry's annual trade show in Las Vegas at the massive Las Vegas Convention Center and it's hard to describe if you haven't…
auto parts ecommerce

Online Parts Sales to Top $10 Billion in 2018

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Note: this article was published in April 2018. For an updated article published in January 2019 on the automotive eCommerce market please follow the link. Annual automotive aftermarket trends forecast of auto parts ecommerce summary: •…

Drive Auto Parts Sales with Remarketing and Google Shopping

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Free Webinar on Google Shopping Presented by Google and Hedges & Company Hedges & Company is holding an exclusive webinar in conjunction with Google. The webinar is designed specifically for OEM or aftermarket parts & accessories…

Car Parts Industry Trends: Online Parts Sales to Reach $8.9 Billion in 2017

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Note: this article dates from 2017. For a more recent article click here. Our annual ecommerce automotive aftermarket industry size forecast for vehicle parts puts online retail sales at $8.89 billion in 2017, posting a 16% increase over…

Top Automobile Industry Trends for 2014

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New vehicle registrations grew 7.2% in 2013 and here are some of the important automotive industry trends that "drove" growth, which makes them important trends for 2014. Over 15.2 million vehicles were registered in 2013 so let's jump into…
automotive SEO correlation factors moz

Automotive SEO Ranking Factors and Correlations Study

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If you sell automotive parts or services online then you need to know what we discovered in our automotive SEO ranking factors and correlations study. This study evaluated factors that may contribute to a high SEO ranking in Google. This market…
SERP heat map Google automotive SEO

Google Auto Aftermarket SEO & PPC Predictions for 2014

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Here are our 5 Google automotive SEO and paid search predictions for 2014. Regular readers of this blog may be familiar with our previous Google predictions for the SEMA industry, which we're proud to say, have mostly been on target. Prediction…
why advertise on google

6 Reasons Why Manufacturers Should Advertise on Google or Bing With Paid Search Ads

Why advertise on Google: If you're in the automotive specialty equipment industry, learn about digital advertising for manufacturers. Here are 6 important reasons to advertise on Google or Bing right now. Paid search, or pay per click (PPC)…

Vehicles at the 2012 SEMA Show

The SEMA Show draws all kinds of different entities of the automotive sector, and with them they bring the best products, parts, facts and research they have. Perhaps the largest attractions at the show, however, are the custom vehicles. Here…

3 Things You Didn't Know about 1994-2004 Mustang Owners

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The fourth generation Ford Mustang, also known as "SN-95," included styling from previous Mustangs and came with a 3.8 liter overhead valve V6 engine or a 4.6 liter single overhead camshaft V8. This generation included three alternate models:…

A Sign Auto Parts Retail Sales Are Slowing?

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Today's trend is a little concerning: the growth in auto parts sales is slowing down compared to the first half of 2012. This is important to watch as you plan your company's automotive aftermarket forecast for 2013. Auto parts trends 2012 Retail…