Automotive Aftermarket News

Automotive aftermarket news, aftermarket trends and industry analysis from our own in-depth research plus SEMA, AASA, MEMA, and the Auto Care Association.

We cover aftermarket news as well as our own news and research. Learn what drives the industry from dozens of articles as well as our own case studies and market research. We also cover marketing trends and statistics, including online search trends and sales trends, too.

Auto aftermarket news and automotive aftermarket trends

We also uncover the latest news and trends in automotive marketing, choose from dozens of articles. Learn about automotive parts research findings in addition to aftermarketnews.

2011 Auto Parts Sales Looking Good

Note: this article was originally written in December 2011, for an updated forecast, click here for a more current article. 2011 has been a strong year for the performance & accessory and replacement parts market. Auto parts sales are…

SEMA Financial Benchmarking Program Allows Automotive Distributors, Manufacturers and Retailers to Measure Business Performance

The SEMA Financial Benchmarking program administered by Hedges & Company is accepting new participants. This market research program provides auto parts and accessory distributors, manufacturers and retailers exclusive, industry-specific…

Hedges & Company: Two New Affiliations

Hedges & Company is not only growing, but we're proud to be affiliated with two new trade associations as well. We recently joined the Automotive Aftermarket Industry Association (AAIA) and the Marketing Research Association (MRA), in…

Hedges & Company Ranked #33 in 2011 Direct Marketing Agency Standings

Hedges & Company was named one of the top direct marketing agencies in the 2011 Agency Business Report released by Direct Marketing News. The report ranked Hedges & Company as the 33rd leading direct marketing agency in the US. The report…

Slight Decline In Aftermarket Stock Index While S&P Gains

January 2011 saw the first decline for the Hedges Aftermarket Stock Index since July 2010. The 5% decline in stock value was halted in February and the Index rebounded 4% through April. In comparison, the S&P 500 increased 2% in January,…

How will 2011 be for the Automotive Aftermarket Industry?

Happy New Year for the automotive aftermarket industry! Following up on our popular blog post "What If You Invested $1,000 in Automotive Aftermarket Companies" the Hedges & Company Automotive Aftermarket Index finished 2010 with a 48% gain.…

Why Was This Recession Different? It Was the Double-Dip In Auto Parts Sales

When looking at the auto parts retail segment of the economy, the Great Recession not only lasted longer than previous recessions, but our market research shows auto parts retail sales also had a double-dip. For all the talk in the news media…

What if You Invested $1,000 in Automotive Aftermarket Companies?

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Also see our update on this topic, posted November 2, 2010 If you invested $1,000 in the S&P 500 and $1,000 in a representative group of publicly-traded automotive aftermarket companies on January 1, 2008, how would your investment look…

Ideas For The Best Email Marketing Subject Lines

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Email marketing best practices call for analysis of subject lines which have a huge influence on the open rate. An appropriate subject line also influences the click-through rate. Why is this so important? Let's say in a year you send 100,000…

Hedges & Company Principals To Speak at SEMA Show

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Tuesday, November 2 at 11:00 am, Julie Hedges, President of Hedges & Company, will speak about the SEMA Financial Benchmarking program in room N259 at the Las Vegas Convention Center. How does your business compare? The SEMA Financial Benchmarking…

A Checklist If You're Thinking of Selling Online

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A friend of ours, Rob Eberhart, posted a good checklist to follow if you're considering selling automotive performance parts and accessories online. Rob's an expert on selling auto parts online and works at Direct Communications, Inc. (DCi),…

Hedges & Company Selected for New Google AdBirds Program

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April 1, 2014 Hedges & Company, a Google Partner agency specializing in the automotive aftermarket, is proud to announce we have been selected by Google to participate in a new advertising format called Google AdBirds. AdBirds is an exciting…