Read automotive aftermarket news, aftermarket trends and industry analysis from our own in-depth research. Plus, we share the latest from SEMA, AASA, MEMA, Custom Automotive Network (CAN, formerly PWA) and the Auto Care Association (formerly AAIA).
Camshaft Buyers Look to Improve Performance in Their Vehicles
Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market Research Today's trend takes a look at camshaft consumers based on our surveys of enthusiasts who have purchased camshafts.Our BuyerZoom reports show consumer shopping habits and behavior based on surveys sent to over 3,000 automotive enthusiasts.…
The SEMA Consumer Demand Index and Consumer Confidence
Auto Aftermarket News & Trends, Automotive Market ResearchToday here's a look at the August 2012 SEMA Consumer Demand Index (blue line) compared to consumer confidence (red line). And by the way, the 2012 SEMA Show is in just 58 days!The Consumer Demand Index (CDI) measures purchase intentions of…
3 Intake Manifold Brands With Highest Brand Awareness
Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market Research Here's a look at top intake manifold brands most recognized by consumers. Brand awareness is a very important metric for any aftermarket brand. Results are based on our surveys to over 3,000 automotive enthusiasts who had shopped for or purchased…
Facts About Amazon and eBay Automotive Market Share
Auto Aftermarket News & Trends, Automotive Market ResearchToday we'll cover the trend of sales of auto parts and accessories (called "P&A") through Amazon.com and eBay Motors and their market share.Combined, these two online giants represented a whopping $3.5 billion in sales of auto parts…
2 Things to Know About 2012 Auto Parts Sales
Auto Aftermarket News & Trends, Automotive Market ResearchToday we look at the aftermarket trend of retail sales of auto parts and accessories for the first half of 2012. Our preliminary 2011 forecast put the entire industry up 4.5% over 2010 and it came in at 5%. Here are two things you should know…
3 Things You Didn’t Know About 2005-2013 Mustang Owners
Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market ResearchToday we're unveiling three things you didn't know about 2005-2013 Mustang owner demographics, one of the most important vehicles in our industry. The fifth generation, or S197 platform, Mustang market is a large and healthy segment for…
2 Things to Know About Online Sales of Auto Parts in 2012
Auto Aftermarket News & Trends, Automotive Market Research(Note: a more current post covering online sales of auto parts for 2015 is here).For our first automotive aftermarket trend, we look at two things you need to know about online retail sales of auto parts in 2012.1). Retail brick…
Hedges & Company to Reveal 66 New Aftermarket Trends in 66 Days Leading to SEMA/AAPEX
Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market ResearchHedges & Company will be counting down to the 2012 SEMA and AAPEX shows by revealing 66 new aftermarket automotive trends and facts in 66 days, starting on Saturday, August 25.Our market research staff has identified new trends, facts…
2012 Online Sales of Auto Parts Growing
Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market ResearchNote: this article was originally published in April 2012, for an updated forecast, click here for a more current article.With the Catalyst 2012 conference this week -- ChannelAdvisor's annual ecommerce gathering -- we thought this…
SEMA Financial Benchmarking Program Allows Automotive Distributors, Manufacturers and Retailers to Measure Business Performance
Auto Aftermarket News & TrendsThe SEMA Financial Benchmarking program administered by Hedges & Company is accepting new participants.This market research program provides auto parts and accessory distributors, manufacturers and retailers exclusive, industry-specific…
Hedges & Company: Two New Affiliations
Auto Aftermarket News & TrendsHedges & Company is not only growing, but we're proud to be affiliated with two new trade associations as well. We recently joined the Automotive Aftermarket Industry Association (AAIA) and the Marketing Research Association (MRA), in…
Hedges & Company Ranked #33 in 2011 Direct Marketing Agency Standings
Auto Aftermarket News & TrendsHedges & Company was named one of the top direct marketing agencies in the 2011 Agency Business Report released by Direct Marketing News. The report ranked Hedges & Company as the 33rd leading direct marketing agency in the US. The report…
