Read automotive aftermarket news, aftermarket trends and industry analysis from our own in-depth research. Plus, we share the latest from SEMA, AASA, MEMA, Custom Automotive Network (CAN, formerly PWA) and the Auto Care Association (formerly AAIA).How will 2011 be for the Automotive Aftermarket Industry?
Auto Aftermarket News & TrendsHappy New Year for the automotive aftermarket industry! Following up on our popular blog post "What If You Invested $1,000 in Automotive Aftermarket Companies" the Hedges & Company Automotive Aftermarket Index finished 2010 with a 48% gain.…
Why Was The Great Recession Different? It Was the Double-Dip In Auto Parts Sales
Auto Aftermarket News & TrendsWhen looking at the auto parts retail segment of the economy, the Great Recession not only lasted longer than previous recessions, but our market research shows auto parts retail sales also had a double-dip. For all the talk in the news media…
Ideas For The Best Email Marketing Subject Lines
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingEmail marketing best practices call for analysis of subject lines which have a huge influence on the open rate. An appropriate subject line also influences the click-through rate.Why is this so important? Let's say in a year you send 100,000…
Hedges & Company Principals To Speak at SEMA Show
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingTuesday, November 2 at 11:00 am, Julie Hedges, President of Hedges & Company, will speak about the SEMA Financial Benchmarking program in room N259 at the Las Vegas Convention Center. How does your business compare? The SEMA Financial Benchmarking…
Hedges & Company Selected for New Google AdBirds Program
Auto Aftermarket News & Trends, Automotive MarketingApril 1, 2014 Hedges & Company, a Google Partner agency specializing in the automotive aftermarket, is proud to announce we have been selected by Google to participate in a new advertising format called Google AdBirds.AdBirds is an exciting…
