We are now on Day 56 of the 66 Trends countdown
. Today, we’ll look at the most trusted brands in camshafts. These are brands that buyers trust the most from an automotive market research project we conducted.
According to our BrandZoom Camshafts report, based on surveys of automotive enthusiasts who have shopped for or purchased a cam, the top 3 brands that are most trusted are COMP Cams, Crower and Edelbrock (in alphabetical order). Each of these three had a 90% or higher positive perception. There were a total of 16 different brands of camshafts included in this survey and enthusiasts could select more than one cam brand.
In total we surveyed buyers on 16 total camshaft brands:
• COMP Cams®
• Crane Cams®
• Crower®
• Edelbrock®
• Erson Cams®
• Ford Racing Performance Parts
• GM Performance Parts™
• GReddy®
• HKS®
• Howards Cams®
• Isky Racing Cams
• Lunati Cams®
• Melling®
• Mopar® Performance
• Sealed Power® from Federal-Mogul
There were 3,853 total responses to our consumer survey and of those 417 consumers had purchased or had shopped for camshafts.
Consumers were asked to rank camshaft brands and select the words or phrases they felt best describe their opinion of the brand. These were:
• Behind the times
• Boring & Uninteresting
• Cool & Trendy
• Easy to install
• Economy product
• Good customer service
• Innovative/cutting edge technology
• Overpriced
• Quality product
• Reliable
• Trusted brand
• Unreliable
• Would recommend
Words and phrases were randomized to prevent survey order bias.
In addition, consumers could identify camshaft brands that were not included in the survey. These brands were:
• Bullet Cams
• Cam Motion
• Colombo & Bariani Performance Camshafts
• Doug Herbert Performance Parts
• Elgin
• Engle
• Huggins Cams
• LSM
• Red Shift®
• Reed
• Schneider Racing Cams
Of these, the two brands with the highest number of listings as “other” were Bullet and Doug Herbert Performance Parts.
What kind of feedback do your customers give about the different brands of camshafts you sell? Join us tomorrow for Trend 55: Holiday Sales Trends.
