According to an Automotive Aftermarket Study in 2010 performed by Google, the average online research to offline purchase conversion rate for auto parts is 85%. In other words, of all buyers who research online to make an in-store purchase, 85% complete the purchase. If you operate a local retail store that should also illustrate the importance of local search in your marketing efforts, especially since there’s so much you can do to market your business online for free! We’ll cover more about local search in upcoming stories.
Do you think your in-store customers research online, or do they rely on you for information? How do new customers find you?
Check back in tomorrow when we reveal Trend 46: 3 Secrets About Smartphones Influencing Consumer Buying Decisions.