Read automotive aftermarket news, aftermarket trends and industry analysis from our own in-depth research. Plus, we share the latest from SEMA, AASA, MEMA, Custom Automotive Network (CAN, formerly PWA) and the Auto Care Association (formerly AAIA).
Trend 18: Where Consumers Find Information on Engine Parts, by Age Group
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingToday we are going to look at some of our own research to give you an idea of where enthusiasts go to find information about engine parts. We will also look at how certain age groups tend to visit different outlets to find their answers.As…
Trend 19: Auto Sales Rise in August and September
Auto Aftermarket News & Trends, Automotive Market ResearchThe US automotive industry has always played a large part in the economy, and the same industry that once needed a taxpayer bailout to stay alive may be the one to stave off another recession. Over the past two years, Ford Motor Co., General…
Trend 20: 6 Ways to Improve Email Deliverability
Auto Aftermarket News & Trends, Automotive MarketingAs an email marketer, it's important to make sure consumers you send emails to are actually getting them. Blacklists, spam filters and all sorts of other automated technologies can keep email out of the inbox. Don't panic though, there are steps…
Trend 22: The Importance of Email in Online Shopping
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingWelcome back to our blog! Today we will give you a look at how important email is when driving up sales during the holiday season.Email is an important tool for increasing your online traffic, as well as sales— especially on key promotional…
Trend 23: Crankshaft Buyers Rate Customer Service
Auto Aftermarket News & TrendsHere is our 23rd trend, which gives you a look at how crankshaft buyers view the leading crankshaft brands.We surveyed 380 automotive enthusiasts who had recently bought or shopped for crankshafts to find out what they think about the leading…
Trend 24: Where Crankshaft Buyers Find Information
Auto Aftermarket News & Trends, Automotive Market ResearchHave you ever wondered where automotive enthusiasts find information about products, vehicles, maintenance, and what's going on in the automotive world? We surveyed automotive enthusiasts who had recently bought or shopped for crankshafts to…
Retail Auto Parts Sales Outlook for 2012
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingWelcome back to our blog! Today we'll look at auto aftermarket Trend 25: Our outlook for retail auto parts and accessories sales for 2012 and two important industry trends you should know: Auto parts trends 2012 1). January-June 2012 showed…
Amazon and 3 Predictions for the Automotive Aftermarket
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingOur series of automotive trends continues with our predictions on one of the automotive aftermarket's largest retailers, Amazon.Prediction 1: Amazon will start charging sales tax. More states are following suit in the bid to make Amazon charge…
eBay and 3 Predictions for the Automotive Aftermarket
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingThe online giant eBay is growing and evolving with both consumers and merchants in mind. It's now more than an online auction site and "the world's online marketplace." It has evolved into sales platforms and technologies, through its many subsidiaries,…
Google and 4 Predictions for the Automotive Aftermarket
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingGoogle is significantly changing the online landscape with new services like Google+, Google Wallet and Google Shopping. Here are our predictions how these services will be a significant specialty auto parts industry trend. Prediction 1: SEO…
Trend 29: SEMA CDI, Consumer Confidence And a September Rebound
Auto Aftermarket News & Trends, Automotive Market ResearchToday's market research trend: Consumer Demand and Confidence improved in September 2012.The SEMA Consumer Demand Index (CDI) and Consumer Confidence rebounded in September. The SEMA CDI jumped to 45, the highest level since it hit 57 back…
Trend 30: 3 Things You Didn’t Know About 2007-2013 GMC Sierra Owners
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingOur 30th trend will give you a look at 2007-2013 GMC Sierra (1500) owners and a bit of a comparison to its counterpart, the Silverado. Like the Silverado, Sierra sales in the US have fluctuated with an overall decline since 2005 with a slight…
