Read automotive aftermarket news, aftermarket trends and industry analysis from our own in-depth research. Plus, we share the latest from SEMA, AASA, MEMA, Custom Automotive Network (CAN, formerly PWA) and the Auto Care Association (formerly AAIA).
Cyber Monday Marketing, Black Friday Marketing for Auto Parts
Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market Research New ideas for Cyber Monday auto parts deals A few years back we participated in a free webinar on online holiday shopping with Web Shop Manager. It made sense to update this with Cyber Monday marketing ideas for 2020. As the holiday selling…
Automotive Aftermarket Trends: 2013 Online Sales of Auto Parts & Accessories Growing
Auto Aftermarket News & Trends, Automotive Aftermarket MarketingNote: this article is originally from June 2013. For an updated forecast, click here for a more current article covering online parts sales.Online sales of auto parts and accessories continue to significantly outpace brick and mortar…
Aftermarket Marketing: 2013 Online Sales of Auto Parts & Accessories Growing
Auto Aftermarket News & Trends, Automotive Aftermarket MarketingNote: this article is originally from June 2013, for an updated forecast, click here for a more current article.Online sales of auto parts and accessories continue to significantly outpace brick and mortar sales. It's one of the…
Google Reveals Automotive Repair & Maintenance Shopping Secrets and Trends
Auto Aftermarket News & Trends, Automotive Aftermarket MarketingHere are some interesting automotive repair trends on consumers searching for vehicle maintenance and repair services, for both Do It Yourself (DIY) and Do It For Me (DIFM) vehicle owners. It's the subject of a report released by the folks over…
Why New Car Auto Sales Are Rising
Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market ResearchWith monthly auto sales rising here are reasons for the continuing increase in automobile and light truck sales in the face of a weak economy.The auto industry tracks monthly unit sales as a seasonally adjusted annual rate (SAAR) figure,…
Purchase Frequency by Vehicle Owned
Auto Aftermarket News & Trends, Automotive Market ResearchHave you ever wondered how often enthusiasts tend to buy auto parts and accessories? We surveyed more than 2,500 enthusiasts to find out how often they purchase auto parts or accessories and arranged the information by what type of vehicle they…
Enthusiasts: Time Between Decision and Actual Purchase of Auto Parts & Accessories
Auto Aftermarket News & Trends, Automotive Market ResearchToday, we are going to look at some of our own auto parts market research to better understand how long it takes an enthusiast to actually purchase a product after they have made the decision to buy.As a part of our own syndicated Hedges…
Vehicles at the 2012 SEMA Show
Auto Aftermarket News & TrendsThe SEMA Show draws all kinds of different entities of the automotive sector, and with them they bring the best products, parts, facts and research they have. Perhaps the largest attractions at the show, however, are the custom vehicles. Here…
Vehicle Segment Trends by Region
Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market ResearchJumpstart Automotive Group released a report on online car shopping trends by U.S. region, showing the top vehicle segments as well as the top shopping considerations. The company analyzed behaviors of automotive website users in 2012 "to draw…
Engine Block Buyers: Amount Spent Annually on Parts and Accessories
Auto Aftermarket News & Trends, Automotive Market ResearchHave you ever wondered exactly how much the automotive enthusiast spends on parts & accessories throughout the year? We surveyed enthusiasts who had recently bought or shopped for engine blocks to find out how much money they spend on an…
How Enthusiasts Decide Where to Buy
Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market ResearchWelcome back to our blog. Today we'll take a look at how enthusiasts decide where to buy their engine components. This includes purchasing auto parts in retail stores, or purchasing online.We surveyed thousands of automotive enthusiasts about…
2 Things to Know About How Consumers Perceive Price
Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market ResearchToday we'll give you a look at how consumers perceive prices when shopping according to Decode Implicit Marketing.How you present a price greatly affects if a consumer perceives the product as "expensive" or "cheap." Research shows that…
