• Twitter
  • Youtube
  • LinkedIn
  • Pinterest
  • Facebook
premier google partner agency microsoft partner advertising agency(234) 380-1650 Contact Us
Hedges & Company
  • Our Work
    • Case Studies
    • Blog Articles
    • About Us
    • Results
  • Digital Marketing
    • Digital Marketing Overview
    • Pay Per Click PPC
    • SEO Plans
    • Programmatic Advertising
    • Website Audit
    • Results
  • Research
    • Automotive Market Research
    • Vehicle Registration Statistics
    • Vehicle Registration FAQs
  • Mailing Lists
    • Automotive Mailing Lists
    • Buy a Motorcycle Mailing List
    • Automotive B2B Lists
    • Automotive SIC, NAICS Codes
    • Mailing List FAQs
    • Mailing Lists >
      • BMW Owners Mailing List
      • Camaro Mailing List
      • Corvette Owners List
      • Electric Car Companies and Hybrid EV Lists for Direct Mail
      • Ford F-Truck Mailing List
      • Ford Mustang List
      • Harley-Davidson Mailing List
      • Jeep Owners Mailing List
      • Volkswagen Audi Recall List
      • Dodge Chrysler Jeep Recall List
      • Kia Recall List
  • Email Services
    • Email Prospecting
    • Email Lists
  • Careers
  • Menu Menu

Trend 46: 3 Secrets on How Smartphones Influence Consumer Buying Decisions

Aftermarket Analysis, Market Research, Marketing Articles
0
(0)

66 aftermarket trends and factsConsumers now have endless resources at their fingertips when shopping using a mobile device. At the touch of a button, the scan of a code, a consumer can find endless information about the product on the shelf in front of them; more information than is on the packaging itself in most cases. Product reviews, installation instructions, competitors’ prices and much more are right in their hands. It’s no wonder smartphones or tablets are increasingly becoming a tool to help mobile consumers make buying decisions on auto parts and accessories.

Three market research facts about how smartphones influence consumer buying decisions on auto parts and accessories:

1). 39% of consumers intentionally take their smartphones to a store to research products. This is known as “showrooming.”

2). 38% changed their mind about an in-store purchase after using their smartphone.

3). 36% changed their mind about an online purchase after using their smartphone.

What have your selling experiences been like as new technology emerges, changing the way consumers shop? Are you having to deal with “showrooming?”

Tomorrow we will unveil Trend 45: 5 Facts About Consumer Email Habits.

Trend 46: 3 Secrets on How Smartphones Influence Consumer Buying Decisions was last modified: September 14th, 2012 by admin

How useful was this post?

Click on a star to rate it!

Average rating 0 / 5. Vote count: 0

No votes so far! Be the first to rate this post.

Since you thought this post was useful...

Follow us on social media!

We are sorry that this post wasn't useful for you!

Let us improve this post!

Tell us how we can improve this post?

September 14, 2012/1 Comment/by admin
Tags: Auto Aftermarket Industry News & Automotive Aftermarket Research, Automotive Aftermarket, SEMA Show
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail
1 reply

Trackbacks & Pingbacks

  1. Trend 7: 3 Things Aftermarket Retail Stores Need to Stay Ahead of the Curve | Hedges & Company Aftermarket Marketing and Market Research Blog says:
    October 23, 2012 at 2:16 pm

    […] from a WD within a day can counteract “showrooming” which is a topic we covered in an earlier blog post. Remember, too, that local search is growing rapidly and potential customers want to know if an […]

Comments are closed.

Hedges & Company blog

BLOG HOME

Driven by results.
Powered by knowledge.

Blog Categories

  • Aftermarket Analysis (129)
  • Market Research (105)
  • Marketing Articles (113)

Our Latest Articles

  • In With Audience Buying, Out With Media Buying. In With Audience Planning, Out With Media PlanningJanuary 21, 2021 - 4:25 pm
  • Automotive Email Marketing Trends 2021January 14, 2021 - 4:11 pm
  • What is Programmatic Marketing?December 18, 2020 - 2:00 pm

Location

Hedges & Company
5603 Darrow Road, Suite 100
Hudson OH 44236-5015
(234) 380-1650
Hours: 8:30am-5:00pm EST Mon.-Fri.
All company names, brand names, trademarks and logos are the property of their respective owners. BuyerZoom™ and BrandZoom™ are trademarks of Hedges & Company. Copyright 2021 Hedges & Company.

Our Services

  • Digital Marketing
  • Research
  • Mailing Lists
  • Email Services
  • Vehicle Recall Lists
  • In-Market Lists
  • Automotive Direct Mail Advertising

About Us

  • About Us
  • Our Team
  • Careers
  • Case Studies
  • News
  • Privacy & Legal

Our Blog

  • Blog Home Page
  • Aftermarket Trends & Analysis
  • Automotive Market Research
  • Aftermarket Marketing Articles
Trend 47: Online Research Leads to Local Purchases Google automotive Why Email is Essential to Your Automotive Online Marketing Plan
Scroll to top
Fast Quote


    Search Engine Optimization (SEO) on Google or BingPaid Search (PPC) on Google or BingDisplay ads & banner adsEmail marketingGoogle ShoppingNot sure (You can describe what you need at the bottom of the page)


    Immediate! Please get back to me right awayWithin a month1 or 2 monthsJust gathering information for now


    Not being managed, or not doing online marketingManaging in-houseOutside agency


    Having positive ROI: sales vs. budgetIncreasing traffic to my websiteIncreasing brand awarenessCompeting with Amazon or eBayOther (please explain below)


    $5,000 or less$5,000 to $7,500$7,500 to $10,000$10,000 or more

    This form uses Akismet, reCAPTCHA and this quiz to prevent spam and bot submissions.

    Website Audit


      Website SEO AuditDigital Marketing Audit


      Immediate! Please get back to me right awayWithin a month1 or 2 monthsJust gathering information for now

      This form uses Akismet, reCAPTCHA and this quiz to prevent spam and bot submissions.

      SEO Quote


        Base SEO PlanSEO Leader Plan


        Immediate! Please get back to me right awayWithin a month1 or 2 monthsJust gathering information for now

        This form uses Akismet, reCAPTCHA and this quiz to prevent spam and bot submissions.

        Mailing List Quote


          Postal listEmail listOnline digital audience

          This form uses Akismet, reCAPTCHA and this quiz to prevent spam and bot submissions.

          Paid Search


            Google Shopping PlanBasic Paid Search PlaneCommerce LeaderNative or Programmatic Advertising


            Immediate! Please get back to me right awayWithin a month1 or 2 monthsJust gathering information for now

            This form uses Akismet, reCAPTCHA and this quiz to prevent spam and bot submissions.