66 aftermarket trends and facts

The Ford F-150 is the best selling truck model on the market, and many of your customers will be looking for parts and information on this vehicle. It is important to know about these trucks, as well as demographics and statistics on the consumers that own them.

F-150 owner demographics1). 63% of 2009-2013 Ford F-150 Owners currently have less than 10,000 miles on their vehicle.

2). The average household income of a 2009-2013 Ford F-150 owner is $71,862; for comparison the average US household income is around $51,000.

3). 86% of 2009-2013 Ford F-150 owners are male and 14% are female.

Do you find that selling to owners of trucks is different from selling to owners of passenger cars or sports cars? In what ways?

Check back in tomorrow for Trend 43: Market Research on Licensed Drivers by Age 1995-2010.