Tag Archive for: Automotive Aftermarket Market Research
Corvette Demographics: Income, Age, Gender and More
Automotive Market ResearchOur demographic articles on this website get a lot of traffic, but we get asked where are the demographics on Corvette owners? Well, here they are. We dig into demographics by Corvette generation, starting with the most recent, the Corvette C8 that...
GMROI Formula to Calculate Gross Profit Margin Return on Investment
Auto Parts MarketingCalculate GMROI (Gross Margin Return on Investment) in Microsoft Excel or Google Sheets by following these directions. GMROI is an important tool ...
Characteristics of Automotive DIY Consumers
Automotive Market ResearchUpdated {wp_post_modified}
Author: Jon Hedges
Jon has 40 years of marketing experience in the automotive aftermarket industry.
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Automotive DIYer profile
A recent 2024 survey published by the Auto Care Association…
Digital Influence on Auto Parts, Accessories and Replacement Tires
Auto Aftermarket News & Trends, Automotive Market Research
Digital influence on the automotive parts & accessories market will be at $177 billion in 2023 in the US. It's projected at $200 billion in 2026 and $217.8 billion by 2028.
Note: scroll down to download a PDF of this article, no registration…
Jeep Demographics: Income, Age, Gender and More
Automotive Market ResearchWhat state has the most Jeep® vehicles? Why are Jeeps so popular? We'll kick off our Jeep demographics article with the states with the most Jeeps. Learn more about why are Jeeps so popular. The state with the most may surprise you. It's…
Tesla Model 3 Demographics: Income, Age, Gender and More
Automotive Market ResearchDemographics of Tesla Model 3 owners: average income
Let's start our Tesla Model 3 demographics analysis with average household income. In 2022 a Tesla Model 3 owner has household income of $133,879 per year, up from $128,140 per year four…
New BMW Owner Demographics: Who Drives a BMW Anyway?
Automotive Market ResearchWe compare demographics of BMW owners including home ownership, household income, gender, presence of children in the home, and more. Learn who's buying new BMWs and compare the national...
Tesla Owner Demographics: Income, Age, Gender and More
Automotive Market ResearchCurious about Tesla owner demographics, including Model S, Model 3, Model X and Model Y owners? We have updated our statistics for 2025 below. (By the way, here's the link if you're looking for demographics on the Tesla Model 3).
Tesla owner…
Most popular vehicle by state: fun facts
Auto Aftermarket News & Trends, Automotive Market ResearchLooking at the most popular vehicle by state in the US we found some interesting things that you can use for your next trivia contest for categories like "hybrid car sales statistics" or "hybrid car sales statistics." We start out with popular…
Automotive eCommerce Trends: Shoppers Search for Manufacturer Websites
Auto Aftermarket News & Trends, Auto Parts Marketing, Automotive Market ResearchDTC trends: Why auto parts shoppers search for manufacturer websites before making a purchase
Here's one of the most important direct-to-consumer (DTC) eCommerce trends. While consumers search for an automotive eCommerce website, they also…
Auto Parts Retail Industry: Internet’s Influence on Retail Auto Parts Sales
Auto Aftermarket News & Trends, Auto Parts Marketing, Automotive Market ResearchIn our auto parts retail industry analysis, we show how digital influence is driving billions of dollars in retail sales and it's not stopping. Nearly all offline retail sales begin online.
Our latest auto parts retail industry outlook shows…
2017Guide for Dealers: Fixed Ops SEO is Different Than New Car SEO Services
Auto Parts MarketingFixed ops SEO is significantly different than what dealerships use for front of house SEO. Shoppers search for OEM parts differently than they search for new automobiles. Front of the house marketing uses different search terms. It also has…
