Posts
How to Increase Your Digital Presence in the Automotive Industry and Who’s Doing it Right!
Aftermarket Analysis, Marketing ArticlesAs people turn to more digital outlets to get information, it's important for companies to alter their marketing styles to meet the digital needs of consumers. The automotive industry is no exception; however, these companies need to approach…
The Millennial Impact on The Auto Industry: Ways Millennials Are Changing the Industry
Aftermarket Analysis, Market Research, Marketing ArticlesNote: To get a true Generation Y/millennial impact on the automotive industry, our Gen-Y marketing intern, Brad, researched and wrote this article. It talks about millennial car preferences and dispels a lot of myths about marketing to the millennial…
Auto Parts SEO vs Paid Search Case Study #3
Market Research, Marketing ArticlesWe posted results of a case study on paid search for auto parts vs. search engine optimization (SEO) back in January, and we posted the results of one back in May, 2014.Here is another case study showing actual results before, during…
How to Have Free Advertising Campaigns For Your Brand: Here Are 3 Ideas to Try
Aftermarket Analysis, Marketing ArticlesAuto parts manufacturers and resellers in the automotive aftermarket spend a lot of money to keep their brand in front of parts shoppers.Here are three ways to have a free brand advertising campaign when combined with paid search.If…
Big Data Shootout: VIO Stats for Ford F-150 vs Chevy Silverado vs Ram pickups
Aftermarket Analysis, Market ResearchWe again dove into our US vehicle registration database of 245 million vehicles for our latest Big Data Shootout on Vehicles in Operation (VIO). This Shootout looks at the Ford F-150/F-Series, compared to Dodge Ram and Chevy Silverado pickups.…
Auto Parts: Online Sales to Break $6 Billion in 2015
Aftermarket Analysis, Market Research, Marketing Articles(Editor's note: this article was originally published in November 2014, for an updated forecast, click here for a more current article.Aftermarket auto parts online continues to grow as a sales channel, and online sales will break…
Big Data Shootout: Mustang vs Camaro vs Challenger Vehicles in Operation (VIO) Stats
Aftermarket Analysis, Market ResearchWe looked at our US vehicle registration database of 246.9 million vehicles to see who's winning the new vehicle registration statistics for 2014. The results of our Big Data Shootout looking at new Vehicles in Operation (VIO) were a little…
Everything You Need to Know About Using Vehicles in Operation (VIO) Registration Analysis
Aftermarket Analysis, Market ResearchWe get a lot of questions on US vehicle registration data and the vehicle registration database, like "how many cars are in the U.S.?" Here are some important things you need to know about buying and using automotive registration data. What…
How Online Auto Parts Buyers Shop for Parts & Accessories
Market Research, Marketing ArticlesIf you sell auto parts online, then your website needs to make a great first impression because auto parts buyers are fleeting. This is good information to keep in mind if you're marketing your online parts store with an automotive paid search…
Automotive Industry Trends: Auto Parts & Tire Stores Start 2014 With 3.1% Sales Increase
Aftermarket Analysis, Market ResearchAutomotive parts and tire stores are showing a sales increase over last year, in one of the important automotive industry trends for 2014.Brick and mortar auto parts, auto accessory and tire stores showed a 3.7% sales increase in April 2014,…
Automotive PPC Case Study vs SEO
Aftermarket Analysis, Marketing ArticlesRead our automotive PPC case study #1 and #2. Do you sell aftermarket car parts online and are new to PPC (pay per click) advertising? You may wonder what will happen to your site's existing organic traffic when you start paid search.It's…
Auto Parts Sales: Is Google Forecasting a Good 2nd Quarter?
Aftermarket Analysis, Market Research, Marketing ArticlesA promising second quarter of 2014 for auto parts and tire sales may be on the way, based off data from Google Trends.The ability to use Google Trends to forecast certain things such as flu outbreaks is well documented. We used data…
