Breaking market research, analysis, reports and statistics. SEMA (Specialty Equipment Market Association), AASA, Auto Care Association and PWA members. Hedges & Company

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tesla

Tesla Owner Demographics: Income, Age, Gender and More

Curious about Tesla owner demographics, including Model S and Model X owners? Read on! Tesla owner demographics: average income of a Tesla owner The average household income of a Tesla Model X owner is $143,177 per year. As a comparison, the…
hybrid vehicles by state

Registered vehicles by state: fun facts

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Looking at registered vehicles by state in the US we found some interesting things that you can use for your next trivia contest for categories like "registered vehicles by state" or "number of vehicles in US." Most popular vehicle by state The…
auto parts ecommerce platform

Auto Parts Ecommerce Trend: Shoppers Searching for Manufacturer Websites

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We reveal 7 facts why auto parts shoppers feel the need to search for manufacturer websites before making a purchase Enthusiast auto parts shoppers are actively searching for manufacturers' websites before making a purchase, whether buying…

Automotive Aftermarket Industry Trends: Digital Influence on Retail Auto Parts Sales

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In one of the most important automotive aftermarket industry trends, digital influence is driving billions of dollars in retail sales and it's not stopping. Our latest automotive aftermarket industry trends forecast shows that digital will…

Guide for Dealers: Automobile SEO Services are Different Than Auto Parts SEO

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Automobile SEO services are significantly different than for auto parts. Shoppers search for parts differently than they search for automobiles. "Front of the house" marketing uses different search terms and a different path to purchase than…
manufacturer

Manufacturers: 3 Ways to Re-Tool Your Marketing for Today's Digital Consumer

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New market research on consumers' car parts buying behavior shows 3 big marketing opportunities for manufacturers The growth of the Internet has opened the door for parts and accessories manufacturers to market direct-to-consumers (DTC) and…
truck parts online search trends

Truck Parts & Accessories Search Trend Research: Mobile Growth Dominates, Up 60%

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This AdWords research covers searches conducted by consumers searching for parts and accessories for their trucks. Search on mobile devices dominated truck search activity, growing an amazing 60% from 2014 in the third quarter according to a…
Google AdWords Off-Road Parts

Off-Road Parts & Accessories Market Research: Total Search up 16%, Mobile up 41%

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This AdWords research is about consumers who are searching online for off-road parts and accessories for their Jeep®, trucks, UTVs, off-highway motorcycles and 4x4 vehicles. Online search queries for off-road search terms grew 16% from 2014…
Google AdWords auto parts search terms

Auto Parts Market Research: Performance Parts Search up 20%, Mobile up 45%

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This AdWords research covers consumers searching online for auto parts that modify a vehicle's performance. Online queries for performance modifying search terms grew 20% in the third quarter 2015 over the previous year, according to search…
automotive industry social media

How to Increase Your Digital Presence in the Automotive Industry and Who’s Doing it Right!

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As people turn to more digital outlets to get information, it's important for companies to alter their marketing styles to meet the digital needs of consumers. The automotive industry is no exception; however, these companies need to approach…
gen y marketing

Ways Millennials Are Changing the Automotive Aftermarket

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Note: To get a true Generation Y marketing perspective, our genuine Gen-Y marketing intern, Brad, researched and wrote this article, which dispels a lot of myths about marketing to the millennial generation. Generation Y, better known as the…
ppc seo case study

Auto Parts SEO vs Paid Search Case Study #3

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We posted results of a case study on paid search for auto parts vs. search engine optimization (SEO) back in January, and we posted the results of one back in May, 2014. Here is another case study showing actual results before, during and…