Breaking market research, analysis, reports and statistics. SEMA (Specialty Equipment Market Association), AASA, Auto Care Association and PWA members. Hedges & Company

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tesla

Tesla Model 3 Demographics: Income, Age, Gender and More

Tesla Model 3 demographics: average income of a Model 3 owner Let's start our Tesla Model 3 demographics analysis with average household income. A Tesla Model 3 owner household makes $128,140 per year. The Tesla Model S owner has an average…

New BMW Owner Demographics: Income, Age, Gender and More

We dug into our database of vehicle owners to pull new BMW owner demographics in 2019. Let's jump right in! New BMW owner demographics: average income of a BMW owner The average household income of a new BMW car or SUV buyer in 2019 is $124,800…
tesla

Tesla Owner Demographics: Income, Age, Gender and More

Curious about Tesla owner demographics, including Model S and Model X owners? Read on! (By the way, here's the link if you're looking for demographics on the Tesla Model 3). Tesla owner demographics: average income of a Tesla owner The average…
hybrid vehicles by state

Registered vehicles by state: fun facts

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Looking at registered vehicles by state in the US we found some interesting things that you can use for your next trivia contest for categories like "registered vehicles by state" or "number of vehicles in US." Most popular vehicle by state The…
auto parts ecommerce platform

Automotive Ecommerce Trends: Shoppers Searching for Manufacturer Websites

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Auto parts eCommerce trends: Why auto parts shoppers search for manufacturer websites before making a purchase Here's one of the most important automotive eCommerce trends. While consumers search for an automotive eCommerce website, they also…

Auto Parts Retail Industry Analysis: Digital Influence on Retail Auto Parts Sales

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In auto parts retail industry analysis, we show how digital influence is driving billions of dollars in retail sales and it's not stopping. Our latest automotive aftermarket industry trends forecast shows that digital influence affects nearly…

Guide for Dealers: Automobile SEO Services are Different Than Auto Parts SEO

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Automobile SEO services are significantly different than for auto parts. Shoppers search for parts differently than they search for automobiles. "Front of the house" marketing uses different search terms and a different path to purchase than…
manufacturer

Manufacturer-to-Consumer, Direct to Consumer (DTC) eCommerce On The Rise in Automotive Industry

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.Note: this direct to consumer article is updated for 2019. Manufacturer-to-consumer on the rise: The case for direct to consumer (DTC) eCommerce The growth of the Internet has opened the door for manufacturer to consumer, or direct to consumer…
truck parts online search trends

Truck Parts & Accessories Search Trend Research: Mobile Growth Dominates, Up 60%

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This Google Ads research covers consumers searching for parts and accessories for their trucks. Search on mobile devices dominated truck search activity, growing an amazing 60% from 2014 in the third quarter according to a Google search metrics…
Google AdWords Off-Road Parts

Off-Road Parts & Accessories Market Research: Total Search up 16%, Mobile up 41%

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This AdWords research is about consumers who are searching online for off-road parts and accessories for their Jeep®, trucks, UTVs, off-highway motorcycles and 4x4 vehicles. Online search queries for off-road search terms grew 16% from 2014…
Google AdWords auto parts search terms

Auto Parts Market Research: Performance Parts Search up 20%, Mobile up 45%

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This AdWords research covers consumers searching online for auto parts that modify a vehicle's performance. Online queries for performance modifying search terms grew 20% in the third quarter 2015 over the previous year, according to search…
automotive industry social media

How to Increase Your Digital Presence in the Automotive Industry and Who’s Doing it Right!

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As people turn to more digital outlets to get information, it's important for companies to alter their marketing styles to meet the digital needs of consumers. The automotive industry is no exception; however, these companies need to approach…