Tag Archive for: Automotive Aftermarket Market Research
How Enthusiasts Decide Where to Buy
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingWelcome back to our blog. Today we'll take a look at how enthusiasts decide where to buy their engine components. This includes purchasing auto parts in retail stores, or purchasing online.We surveyed thousands of automotive enthusiasts about…
Trend 20: 6 Ways to Improve Email Deliverability
Auto Aftermarket News & Trends, Automotive MarketingAs an email marketer, it's important to make sure consumers you send emails to are actually getting them. Blacklists, spam filters and all sorts of other automated technologies can keep email out of the inbox. Don't panic though, there are steps…
Retail Auto Parts Sales Outlook for 2012
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingWelcome back to our blog! Today we'll look at auto aftermarket Trend 25: Our outlook for retail auto parts and accessories sales for 2012 and two important industry trends you should know: Auto parts trends 2012 1). January-June 2012 showed…
GMROI Formula to Calculate Gross Profit Margin Return on Investment
Automotive MarketingLearn to calculate GMROI (Gross Margin Return on Investment) in Excel. It's an important tool we've used for nearly two decades of strategic consulting for clients. GMROI definition: GMROI (Gross Margin Return on Investment) evaluates profitability…
Why Was The Great Recession Different? It Was the Double-Dip In Auto Parts Sales
Auto Aftermarket News & TrendsWhen looking at the auto parts retail segment of the economy, the Great Recession not only lasted longer than previous recessions, but our market research shows auto parts retail sales also had a double-dip. For all the talk in the news media…
