Tag Archive for: Automotive Aftermarket Market Research
Automotive SEO Ranking Factors and Correlations Study
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingIf you sell automotive parts or services online then you need to know what we discovered in our automotive SEO ranking factors and correlations study. This study evaluated factors that may contribute to a high SEO ranking in Google. This market…
Gift Ideas and Wish Lists: Tools to Increase Online Sales & Conversions This Holiday Season
Automotive MarketingIf you sell auto parts online, you can increase online sales using website enhancements like gift idea suggestions and wish lists. Assuming you're using search engine optimization (SEO) or pay per click (PPC) advertising, it's a great way to…
Why Long Tail Search Changed Automotive SEO and Paid Search Forever
Automotive Market Research, Automotive MarketingLong tail keywords are the key to gaining more traffic and more sales. They became even more important with Google’s Hummingbird algorithm update, which signaled a huge new opportunity in search engine optimization. This is an important automotive…
Google Shopping: Boost Your Paid Search Campaigns This Holiday Season
Automotive MarketingGoogle Shopping can help increase your online sales of auto parts and accessories this holiday season and we'll tell you why and how to advertise on Google using Google Shopping ads. They make your online paid search/pay per click (PPC) campaigns…
Cyber Monday Marketing, Black Friday Marketing for Auto Parts
Auto Aftermarket News & Trends, Automotive Market Research, Automotive Marketing New ideas for Cyber Monday auto parts deals A few years back we participated in a free webinar on online holiday shopping with Web Shop Manager. It made sense to update this with Cyber Monday marketing ideas for 2020. As the holiday selling…
Aftermarket Marketing: 2013 Online Sales of Auto Parts & Accessories Growing
Auto Aftermarket News & Trends, Automotive MarketingNote: this article is originally from June 2013, for an updated forecast, click here for a more current article.Online sales of auto parts and accessories continue to significantly outpace brick and mortar sales. It's one of the…
Automotive Aftermarket Trends: 2013 Online Sales of Auto Parts & Accessories Growing
Auto Aftermarket News & Trends, Automotive MarketingNote: this article is originally from June 2013. For an updated forecast, click here for a more current article covering online parts sales.Online sales of auto parts and accessories continue to significantly outpace brick and mortar…
6 Reasons Why Manufacturers Should Advertise on Google or Bing With Paid Search Ads
Automotive MarketingWhy advertise on Google: If you're in the automotive specialty equipment industry, learn about digital advertising for manufacturers. Here are 6 important reasons to advertise on Google or Bing right now. Paid search, or pay per click (PPC)…
What You Should Know About Google’s Quality Score (or, How to Save 50% on AdWords)
Automotive MarketingIf you're a Google AdWords advertiser selling car, truck, ATV or motorcycle parts and accessories, you may already know the importance of your Quality Score. You might not know how it affects your bid or how to improve it, so we thought this…
Auto Parts Customer Behavior in Google Analytics (or, Where the Heck Do My Customers Come From??)
Automotive Market Research, Automotive MarketingYou can improve automotive SEO and Google AdWords paid search results by understanding how automotive parts and accessory customers originally find your website, and how they return to make a purchase. You can discover a lot of information…
Increase Relevance (and Sales!) with Email Segmentation
Auto Aftermarket News & Trends, Automotive Marketing One of the most popular channels to reach consumers is through email marketing, yet countless marketing messages go ignored and unread. We're all bombarded with thousands of marketing messages throughout the day, and people run avoidance measures…
How Enthusiasts Decide Where to Buy
Auto Aftermarket News & Trends, Automotive Market Research, Automotive MarketingWelcome back to our blog. Today we'll take a look at how enthusiasts decide where to buy their engine components. This includes purchasing auto parts in retail stores, or purchasing online.We surveyed thousands of automotive enthusiasts about…
