Posts
Top Automobile Industry Trends for 2014
Aftermarket Analysis, Market ResearchNew vehicle registrations grew 7.2% in 2013 and here are some of the important automotive industry trends that "drove" growth, which makes them important trends for 2014. Over 15.2 million vehicles were registered in 2013 so let's jump into…
Automotive SEO Ranking Factors and Correlations Study
Aftermarket Analysis, Market Research, Marketing ArticlesIf you sell automotive parts or services online then you need to know what we discovered in our automotive SEO ranking factors and correlations study. This study evaluated factors that may contribute to a high SEO ranking in Google. This market…
Gift Ideas and Wish Lists: Tools to Increase Online Sales & Conversions This Holiday Season
Marketing ArticlesIf you sell auto parts online, you can increase online sales using website enhancements like gift idea suggestions and wish lists. Assuming you're using search engine optimization (SEO) or pay per click (PPC) advertising, it's a great way to…
Why Long Tail Search Changed Automotive SEO and Paid Search Forever
Market Research, Marketing ArticlesLong tail keywords are the key to gaining more traffic and more sales. They became even more important with Google’s Hummingbird algorithm update, which signaled a huge new opportunity in search engine optimization. This is an important automotive…
Google Shopping: Boost Your Paid Search Campaigns This Holiday Season
Marketing ArticlesGoogle Shopping can help increase your online sales of auto parts and accessories this holiday season and we'll tell you why and how to advertise on Google using Google Shopping ads. They make your online paid search/pay per click (PPC) campaigns…
Cyber Monday Marketing, Black Friday Marketing for Auto Parts
Aftermarket Analysis, Market Research, Marketing Articles New ideas for Cyber Monday auto parts deals A few years back we participated in a free webinar on online holiday shopping with Web Shop Manager. It made sense to update this with Cyber Monday marketing ideas for 2020. As the holiday selling…
Automotive Aftermarket Trends: 2013 Online Sales of Auto Parts & Accessories Growing
Aftermarket Analysis, Marketing ArticlesNote: this article is originally from June 2013. For an updated forecast, click here for a more current article covering online parts sales.Online sales of auto parts and accessories continue to significantly outpace brick and mortar…
Aftermarket Marketing: 2013 Online Sales of Auto Parts & Accessories Growing
Aftermarket Analysis, Marketing ArticlesNote: this article is originally from June 2013, for an updated forecast, click here for a more current article.Online sales of auto parts and accessories continue to significantly outpace brick and mortar sales. It's one of the…
6 Reasons Why Manufacturers Should Advertise on Google or Bing With Paid Search Ads
Marketing ArticlesWhy advertise on Google: If you're in the automotive specialty equipment industry, learn about digital advertising for manufacturers. Here are 6 important reasons to advertise on Google or Bing right now. Paid search, or pay per click (PPC)…
What You Should Know About Google’s Quality Score (or, How to Save 50% on AdWords)
Marketing ArticlesIf you're a Google AdWords advertiser selling car, truck, ATV or motorcycle parts and accessories, you may already know the importance of your Quality Score. You might not know how it affects your bid or how to improve it, so we thought this…
Auto Parts Customer Behavior in Google Analytics (or, Where the Heck Do My Customers Come From??)
Market Research, Marketing ArticlesYou can improve automotive SEO and Google AdWords paid search results by understanding how automotive parts and accessory customers originally find your website, and how they return to make a purchase. You can discover a lot of information…
Increase Relevance (and Sales!) with Email Segmentation
Aftermarket Analysis, Marketing Articles One of the most popular channels to reach consumers is through email marketing, yet countless marketing messages go ignored and unread. We're all bombarded with thousands of marketing messages throughout the day, and people run avoidance measures…
