• Twitter
  • Youtube
  • LinkedIn
  • Pinterest
  • Facebook
premier google partner agency microsoft partner advertising agency(234) 380-1650 Contact Us
Hedges & Company
  • Our Work
    • Case Studies
    • Blog Articles
    • About Us
    • Results
  • Digital Marketing
    • Digital Marketing Overview
    • Pay Per Click PPC
    • SEO Plans
    • Programmatic Advertising
    • Website Audit
    • Results
  • Research
    • Automotive Market Research
    • Vehicle Registration Statistics
    • Vehicle Registration FAQs
  • Mailing Lists
    • Automotive Mailing Lists
    • Buy a Motorcycle Mailing List
    • Automotive B2B Lists
    • Automotive SIC, NAICS Codes
    • Mailing List FAQs
    • Mailing Lists >
      • BMW Owners Mailing List
      • Camaro Mailing List
      • Corvette Owners List
      • Electric Car Companies and Hybrid EV Lists for Direct Mail
      • Ford F-Truck Mailing List
      • Ford Mustang List
      • Harley-Davidson Mailing List
      • Jeep Owners Mailing List
      • Volkswagen Audi Recall List
      • Dodge Chrysler Jeep Recall List
      • Kia Recall List
  • Email Services
    • Email Prospecting
    • Email Lists
  • Careers
  • Menu Menu

Auto Parts Retail Industry: Digital Influence on Retail Auto Parts Sales (Updated Sept. 2020)

Aftermarket Analysis, Market Research, Marketing Articles
0
(0)
Table of Contents hide
1) Auto parts retail and digital influence
2) Digital influence in auto parts retail industry: $168 billion by 2023
3) Amazon.com auto parts sales
4) Auto parts retail industry trends to watch

In our auto parts retail industry analysis, we show how digital influence is driving billions of dollars in retail sales and it’s not stopping. Nearly all offline retail sales begin online.

auto parts retail industry analysis and digital influence

CLICK TO ENLARGE: This graphic illustrates digital influence on offline retail sales of auto parts.

Our latest auto parts retail industry outlook shows that digital influence affects about $140 billion in parts and accessory retail sales in 2020. That will grow to $168 billion through all auto parts retail channels by 2023. This includes offline retail through chain stores like AutoZone or Advance Auto, automobile dealers, local independent brick & mortar retailers, and jobbers. Most of this is occurring on mobile phones.

Digital obviously already influences online sales, including online retailers and manufacturers selling direct to consumers (DTC), which is growing rapidly.

Unfortunately many independent brick and mortar retailers are still unprepared to bridge the digital divide.

Auto parts retail and digital influence

Auto parts retail industry: Digital influence on #autoparts retail sales to hit $168 billion by 2023 through all brick and mortar retail channels. #DrivePartsSales Click To TweetHedges & Company research over the past year or so has shown that 93% of auto parts buyers do online research before making a purchase, whether that purchase is made online or in a retail store. That’s an amazing statistic.

Our auto parts retail industry analysis shows digital influence among auto parts buyers is stronger than in many other industries.

Over half of parts buyers go to manufacturer websites during the pre-purchase research phase. More than four out of five parts buyers base their decision to buy on a brand’s online presence. Let that sink in for a moment: before making a purchase, even in a retail store, more than half of parts buyers visit a manufacturers’ website as part of the buying process.

This is also true when it comes to the consumer’s shopping process for a new or used car. According to Think With Google 92% of automobile purchasers are researching online before buying. That is amplified during Covid-19, when consumers want to learn as much about a vehicle before even leaving their homes.

Digital influence in auto parts retail industry: $168 billion by 2023

auto parts retail industry and digital influenceAuto parts retail revenue influenced by digital will hit $140 billion in 2020 and will grow to $168 billion by 2023.

Digital influence is defined as consumers doing online research before buying a part, finding information and verifying fitment on a manufacturer’s website, exposure to online advertising, finding product or reseller reviews, reading automotive forums, or conducting searches on Google or Bing.

If parts shoppers are doing research online, how are they doing it? Our automotive retail trends research shows the biggest category is online search (74% of all consumers), followed by auto parts retailer websites (73%), manufacturer websites (57%) and automotive forums (47%).

Amazon.com auto parts sales

In any article about automotive retail industry trends, we have to include Amazon auto parts sales, which continue to climb.

We project Amazon auto parts retail revenue will hit $10.3 billion in 2020.

Most of these sales are from aftermarket parts & accessory sales.

These sales levels include sales directly from Amazon, known as “first party sales” or “1P.”

If you are buying directly from Amazon the product will show Fulfillment by Amazon (FBA). This also includes third party sales through Amazon as a marketplace,  sometimes referred to as “3P.”

Manufacturers supply most of Amazon’s 1P sales. Manufacturers ship directly to Amazon or warehouse distributors (WDs) ship to Amazon.

Auto parts retail industry trends to watch

What’s next with digital influence on retail in automotive industry trends?

The integration of B2C and B2B sales models is a trend to follow, as digital influence continues to grow.

The growing trend of manufacturers selling direct to consumers is another trend to follow. More manufacturers are short-circuiting traditional distribution channels for auto parts and selling direct to consumers. Hedges & Company research shows that not only do over half of consumers visit manufacturer websites, about a third of them come to the website fully prepared to make a retail purchase, direct from the manufacturer.

Mobile continues to grow in the sphere of digital influence. Retail sales on mobile will reach $10.4 billion in the US in 2020, a 40% increase over 2019. Mobile sales will be over $15 billion by 2023.

Auto Parts Retail Industry: Digital Influence on Retail Auto Parts Sales (Updated Sept. 2020) was last modified: September 10th, 2020 by admin

How useful was this post?

Click on a star to rate it!

Average rating 0 / 5. Vote count: 0

No votes so far! Be the first to rate this post.

Since you thought this post was useful...

Follow us on social media!

We are sorry that this post wasn't useful for you!

Let us improve this post!

Tell us how we can improve this post?

May 29, 2018/by admin
Tags: Amazon Auto Parts News, Auto Aftermarket Industry News & Automotive Aftermarket Research, Auto Parts Industry Trends, Automotive Aftermarket and Auto Parts Market, Automotive Aftermarket Industry Trends 2019, Automotive Aftermarket Market Research, Automotive Aftermarket Trends 2020, Car Parts Marketing Ideas and Trends, Retail Sales Trends
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail

Hedges & Company blog

BLOG HOME

Driven by results.
Powered by knowledge.

Blog Categories

  • Aftermarket Analysis (129)
  • Market Research (105)
  • Marketing Articles (113)

Our Latest Articles

  • In With Audience Buying, Out With Media Buying. In With Audience Planning, Out With Media PlanningJanuary 21, 2021 - 4:25 pm
  • Automotive Email Marketing Trends 2021January 14, 2021 - 4:11 pm
  • What is Programmatic Marketing?December 18, 2020 - 2:00 pm

Location

Hedges & Company
5603 Darrow Road, Suite 100
Hudson OH 44236-5015
(234) 380-1650
Hours: 8:30am-5:00pm EST Mon.-Fri.
All company names, brand names, trademarks and logos are the property of their respective owners. BuyerZoom™ and BrandZoom™ are trademarks of Hedges & Company. Copyright 2021 Hedges & Company.

Our Services

  • Digital Marketing
  • Research
  • Mailing Lists
  • Email Services
  • Vehicle Recall Lists
  • In-Market Lists
  • Automotive Direct Mail Advertising

About Us

  • About Us
  • Our Team
  • Careers
  • Case Studies
  • News
  • Privacy & Legal

Our Blog

  • Blog Home Page
  • Aftermarket Trends & Analysis
  • Automotive Market Research
  • Aftermarket Marketing Articles
What To Expect From An Auto Parts SEO Company: A Guide auto parts ecommerce platform Automotive Ecommerce Trends: Shoppers Searching for Manufacturer Websites
Scroll to top
Fast Quote


    Search Engine Optimization (SEO) on Google or BingPaid Search (PPC) on Google or BingDisplay ads & banner adsEmail marketingGoogle ShoppingNot sure (You can describe what you need at the bottom of the page)


    Immediate! Please get back to me right awayWithin a month1 or 2 monthsJust gathering information for now


    Not being managed, or not doing online marketingManaging in-houseOutside agency


    Having positive ROI: sales vs. budgetIncreasing traffic to my websiteIncreasing brand awarenessCompeting with Amazon or eBayOther (please explain below)


    $5,000 or less$5,000 to $7,500$7,500 to $10,000$10,000 or more

    This form uses Akismet, reCAPTCHA and this quiz to prevent spam and bot submissions.

    Website Audit


      Website SEO AuditDigital Marketing Audit


      Immediate! Please get back to me right awayWithin a month1 or 2 monthsJust gathering information for now

      This form uses Akismet, reCAPTCHA and this quiz to prevent spam and bot submissions.

      SEO Quote


        Base SEO PlanSEO Leader Plan


        Immediate! Please get back to me right awayWithin a month1 or 2 monthsJust gathering information for now

        This form uses Akismet, reCAPTCHA and this quiz to prevent spam and bot submissions.

        Mailing List Quote


          Postal listEmail listOnline digital audience

          This form uses Akismet, reCAPTCHA and this quiz to prevent spam and bot submissions.

          Paid Search


            Google Shopping PlanBasic Paid Search PlaneCommerce LeaderNative or Programmatic Advertising


            Immediate! Please get back to me right awayWithin a month1 or 2 monthsJust gathering information for now

            This form uses Akismet, reCAPTCHA and this quiz to prevent spam and bot submissions.