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You are here: Home1 / Blog

Trend 20: 6 Ways to Improve Email Deliverability

Auto Aftermarket News & Trends, Auto Parts Marketing
As an email marketer, it's important to make sure consumers you send emails to are actually getting them. Blacklists, spam filters and all sorts of other automated technologies can keep email out of the inbox. Don't panic though, there are steps…
October 10, 2012

Trend 22: The Importance of Email in Online Shopping

Auto Aftermarket News & Trends, Auto Parts Marketing, Automotive Market Research
Welcome back to our blog! Today we will give you a look at how important email is when driving up sales during the holiday season.Email is an important tool for increasing your online traffic, as well as sales— especially on key promotional…
October 8, 2012
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2 Comments

Trend 23: Crankshaft Buyers Rate Customer Service

Auto Aftermarket News & Trends
Here is our 23rd trend, which gives you a look at how crankshaft buyers view the leading crankshaft brands.We surveyed 380 automotive enthusiasts who had recently bought or shopped for crankshafts to find out what they think about the leading…
October 7, 2012

Trend 24: Where Crankshaft Buyers Find Information

Auto Aftermarket News & Trends, Automotive Market Research
Have you ever wondered where automotive enthusiasts find information about products, vehicles, maintenance, and what's going on in the automotive world? We surveyed automotive enthusiasts who had recently bought or shopped for crankshafts to…
October 6, 2012

Retail Auto Parts Sales Outlook for 2012

Auto Aftermarket News & Trends, Auto Parts Marketing, Automotive Market Research
Welcome back to our blog! Today we'll look at auto aftermarket Trend 25: Our outlook for retail auto parts and accessories sales for 2012 and two important industry trends you should know: Auto parts trends 2012 1). January-June 2012 showed…
October 5, 2012
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2 Comments
selling auto parts on amazon

Amazon and 3 Predictions for the Automotive Aftermarket

Auto Aftermarket News & Trends, Auto Parts Marketing, Automotive Market Research
Our series of automotive trends continues with our predictions on one of the automotive aftermarket's largest retailers, Amazon.Prediction 1: Amazon will start charging sales tax. More states are following suit in the bid to make Amazon charge…
October 4, 2012
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1 Comment

eBay and 3 Predictions for the Automotive Aftermarket

Auto Aftermarket News & Trends, Auto Parts Marketing, Automotive Market Research
The online giant eBay is growing and evolving with both consumers and merchants in mind. It's now more than an online auction site and "the world's online marketplace." It has evolved into sales platforms and technologies, through its many subsidiaries,…
October 3, 2012
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1 Comment
SEMA Consumer Demand Index

Trend 29: SEMA CDI, Consumer Confidence And a September Rebound

Auto Aftermarket News & Trends, Automotive Market Research
Today's market research trend: Consumer Demand and Confidence improved in September 2012.The SEMA Consumer Demand Index (CDI) and Consumer Confidence rebounded in September. The SEMA CDI jumped to 45, the highest level since it hit 57 back…
October 1, 2012

Trend 30: 3 Things You Didn’t Know About 2007-2013 GMC Sierra Owners

Auto Aftermarket News & Trends, Auto Parts Marketing, Automotive Market Research
Our 30th trend will give you a look at 2007-2013 GMC Sierra (1500) owners and a bit of a comparison to its counterpart, the Silverado. Like the Silverado, Sierra sales in the US have fluctuated with an overall decline since 2005 with a slight…
September 30, 2012
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1 Comment

Trend 31: 3 Things You Didn’t Know About 2007-2013 Silverado Owners

Auto Aftermarket News & Trends, Auto Parts Marketing, Automotive Market Research
Our 31st trend will give you a look at 2007-2013 Chevy Silverado (1500) owners and help you understand some demographics involved with this specific vehicle owner.Silverado sales in the US have fluctuated with an overall decline since 2005.…
September 29, 2012

Trend 32: The Consumer’s Definition of Performance

Auto Aftermarket News & Trends, Auto Parts Marketing, Automotive Market Research
A large portion of the automotive aftermarket offers products that improve "performance," but what exactly is performance? In 2009, Hedges & Company originated market research on how automotive enthusiasts define "performance" as part of…
September 28, 2012

Trend 33: Mobile Devices, From Flash to HTML5

Auto Aftermarket News & Trends, Auto Parts Marketing
The development of Flash for mobile devices has officially ceased. Adobe has announced that it will commit its resources to HTML5, a platform with broader support capabilities. After Apple excluded the use of Adobe Flash player in its mobile…
September 27, 2012
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