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You are here: Home1 / Blog

Trend 50: 3 Things You Didn’t Know About 2005-2013 Corvette Owners

Auto Aftermarket News & Trends, Automotive Market Research
Today we will take a look at owners of the 2005-2013 sixth generation Corvette. This American classic has been around for more than 50 years and has won many awards since its inception. The C6 Vette is an important vehicle in the specialty…
September 10, 2012
Amazon and eBay sales of auto parts

Trend 51: How Carburetor Buyers Decide Where to Buy

Auto Aftermarket News & Trends, Automotive Market Research
Enthusiasts who had shopped for or purchased a carburetor took our survey and were given 8 key factors to choose from when deciding where to buy. Respondents could choose more than one answer.The 8 factors were "business reputation," "ability…
September 9, 2012
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2 Comments
Amazon and eBay sales of auto parts

Trend 52: Enthusiasts Rank The Most Reliable Carburetor Brands

Auto Aftermarket News & Trends, Automotive Market Research
Note: this post is from 2012.Consumers base their purchases on all kinds of factors, such as customer service, ease of installation, innovative features, and much more. Today, we are going to look at what enthusiasts have to say about the…
September 8, 2012
Amazon and eBay sales of auto parts

Trend 53: Surprising Stats on Models With a V8 Engine

Auto Aftermarket News & Trends, Automotive Market Research
Today we'll take a look at Trend 53: vehicle statistics on domestic models (Ford, GM and Chrysler) with factory V8 engines.Over the past three decades, the number of V8 engines in vehicles has fluctuated as demand changed and OEMs offered…
September 7, 2012
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1 Comment

Trend 54: 3 Things You Didn’t Know About 2010-2013 Camaro Owners

Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market Research
Today we're reporting three important demographics of 2010-2013 Camaro owners. The fifth generation Camaro has been relatively popular after production ended with the 2002 model year and started back up in 2009 with the 2010 model year.1).…
September 6, 2012

Trend 56: Camshaft Buyers Rank The Best Camshaft Brands

Auto Aftermarket News & Trends, Automotive Market Research
September 4, 2012

Camshaft Buyers Look to Improve Performance in Their Vehicles

Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market Research
Today's trend takes a look at camshaft consumers based on our surveys of enthusiasts who have purchased camshafts.Our BuyerZoom reports show consumer shopping habits and behavior based on surveys sent to over 3,000 automotive enthusiasts.…
September 3, 2012

The SEMA Consumer Demand Index and Consumer Confidence

Auto Aftermarket News & Trends, Automotive Market Research
Today here's a look at the August 2012 SEMA Consumer Demand Index (blue line) compared to consumer confidence (red line). And by the way, the 2012 SEMA Show is in just 58 days!The Consumer Demand Index (CDI) measures purchase intentions of…
September 2, 2012
Amazon and eBay sales of auto parts

3 Intake Manifold Brands With Highest Brand Awareness

Auto Aftermarket News & Trends, Automotive Aftermarket Marketing, Automotive Market Research
Here's a look at top intake manifold brands most recognized by consumers. Brand awareness is a very important metric for any aftermarket brand. Results are based on our surveys to over 3,000 automotive enthusiasts who had shopped for or purchased…
August 31, 2012
Emails can quickly reach thousands of customers

4 Ways to Increase Email Effectiveness

Automotive Aftermarket Marketing
Here are a few tips on how to increase your email marketing effectiveness.1). Segment your emails. Know who your auto parts customers are, and what appeals to them. Instead of sending the same email to your entire list, consider breaking them…
August 30, 2012
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2 Comments
Amazon and eBay sales of auto parts

Facts About Amazon and eBay Automotive Market Share

Auto Aftermarket News & Trends, Automotive Market Research
Today we'll cover the trend of sales of auto parts and accessories (called "P&A") through Amazon.com and eBay Motors and their market share.Combined, these two online giants represented a whopping $3.5 billion in sales of auto parts…
August 29, 2012
Amazon and eBay sales of auto parts

5 Secrets About Social Media and The Auto Parts Buying Process

Automotive Aftermarket Marketing, Automotive Market Research
Facebook, Twitter and other social media sites play a huge role in the everyday lives of millions, but do they influence the buying decisions of automotive enthusiasts and automotive DIY consumers? Here are some facts to keep in mind.1).…
August 28, 2012
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2 Comments
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