• Twitter
  • Youtube
  • LinkedIn
  • Pinterest
  • Facebook
premier google partner agency microsoft partner advertising agency(234) 380-1650 Contact Us
Hedges & Company
  • Our Work
    • Case Studies
    • Blog Articles
    • About Us
    • Results
  • Digital Marketing
    • Digital Marketing Overview
    • Pay Per Click PPC
    • SEO Plans
    • Programmatic Advertising
    • Website Audit
    • Results
  • Research
    • Automotive Market Research
    • Vehicle Registration Statistics
    • Vehicle Registration FAQs
  • Mailing Lists
    • Automotive Mailing Lists
    • Buy a Motorcycle Mailing List
    • Automotive B2B Lists
    • Automotive SIC, NAICS Codes
    • Mailing List FAQs
    • Mailing Lists >
      • BMW Owners Mailing List
      • Camaro Mailing List
      • Corvette Owners List
      • Electric Car Companies and Hybrid EV Lists for Direct Mail
      • Ford F-Truck Mailing List
      • Ford Mustang List
      • Harley-Davidson Mailing List
      • Jeep Owners Mailing List
      • Volkswagen Audi Recall List
      • Dodge Chrysler Jeep Recall List
      • Kia Recall List
  • Email Services
    • Email Prospecting
    • Email Lists
  • Careers
  • Menu Menu

The SEMA Consumer Demand Index and Consumer Confidence

Aftermarket Analysis, Market Research
0
(0)

66 aftermarket trends and factsToday here’s a look at the August 2012 SEMA Consumer Demand Index (blue line) compared to consumer confidence (red line). And by the way, the 2012 SEMA Show is in just 58 days!

The Consumer Demand Index (CDI) measures purchase intentions of both enthusiast and mainstream automotive consumers for the next three months. It is a weighted composite index set to an initial value of 100 back in January 2007. Today, we take the SEMA CDI and compare it to another widely-used index of consumer confidence.

The two track together fairly well; the SEMA CDI drops with the economy through 2007 and 2008 as does consumer confidence, and although there are brief peaks and valleys both have fluctuated SEMA market researchin a fairly narrow range together.

The SEMA CDI improved from the last half of 2011 through most of 2012. It sat at 33 in June and July and went up to 37 in August. Nationwide, consumer confidence recently dropped to the lowest point since November 2011 so we need to watch how the two trend through the rest of 2012. (Note: consumer confidence is sometimes mixed up with the Consumer Sentiment Index compiled by the University of Michigan Institute for Social Research. They’re actually two different indices.)

You might be taking tomorrow off for Labor Day, but we’re in the office diligently crunching market research data. If you’re not outside enjoying the end of summer, check tomorrow in as we look at Trend 57: Buying Behavior of Camshaft Shoppers and Buyers.

The SEMA Consumer Demand Index and Consumer Confidence was last modified: September 2nd, 2012 by admin

How useful was this post?

Click on a star to rate it!

Average rating 0 / 5. Vote count: 0

No votes so far! Be the first to rate this post.

Since you thought this post was useful...

Follow us on social media!

We are sorry that this post wasn't useful for you!

Let us improve this post!

Tell us how we can improve this post?

September 2, 2012/by admin
Tags: Auto Aftermarket Industry News & Automotive Aftermarket Research, SEMA, SEMA Show
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail

Hedges & Company blog

BLOG HOME

Driven by results.
Powered by knowledge.

Blog Categories

  • Aftermarket Analysis (129)
  • Market Research (105)
  • Marketing Articles (113)

Our Latest Articles

  • In With Audience Buying, Out With Media Buying. In With Audience Planning, Out With Media PlanningJanuary 21, 2021 - 4:25 pm
  • Automotive Email Marketing Trends 2021January 14, 2021 - 4:11 pm
  • What is Programmatic Marketing?December 18, 2020 - 2:00 pm

Location

Hedges & Company
5603 Darrow Road, Suite 100
Hudson OH 44236-5015
(234) 380-1650
Hours: 8:30am-5:00pm EST Mon.-Fri.
All company names, brand names, trademarks and logos are the property of their respective owners. BuyerZoom™ and BrandZoom™ are trademarks of Hedges & Company. Copyright 2021 Hedges & Company.

Our Services

  • Digital Marketing
  • Research
  • Mailing Lists
  • Email Services
  • Vehicle Recall Lists
  • In-Market Lists
  • Automotive Direct Mail Advertising

About Us

  • About Us
  • Our Team
  • Careers
  • Case Studies
  • News
  • Privacy & Legal

Our Blog

  • Blog Home Page
  • Aftermarket Trends & Analysis
  • Automotive Market Research
  • Aftermarket Marketing Articles
Product Data Questions Answered: ACES and PIES Data, Is There An Auto Parts... Camshaft Buyers Look to Improve Performance in Their Vehicles
Scroll to top
Fast Quote


    Search Engine Optimization (SEO) on Google or BingPaid Search (PPC) on Google or BingDisplay ads & banner adsEmail marketingGoogle ShoppingNot sure (You can describe what you need at the bottom of the page)


    Immediate! Please get back to me right awayWithin a month1 or 2 monthsJust gathering information for now


    Not being managed, or not doing online marketingManaging in-houseOutside agency


    Having positive ROI: sales vs. budgetIncreasing traffic to my websiteIncreasing brand awarenessCompeting with Amazon or eBayOther (please explain below)


    $5,000 or less$5,000 to $7,500$7,500 to $10,000$10,000 or more

    This form uses Akismet, reCAPTCHA and this quiz to prevent spam and bot submissions.

    Website Audit


      Website SEO AuditDigital Marketing Audit


      Immediate! Please get back to me right awayWithin a month1 or 2 monthsJust gathering information for now

      This form uses Akismet, reCAPTCHA and this quiz to prevent spam and bot submissions.

      SEO Quote


        Base SEO PlanSEO Leader Plan


        Immediate! Please get back to me right awayWithin a month1 or 2 monthsJust gathering information for now

        This form uses Akismet, reCAPTCHA and this quiz to prevent spam and bot submissions.

        Mailing List Quote


          Postal listEmail listOnline digital audience

          This form uses Akismet, reCAPTCHA and this quiz to prevent spam and bot submissions.

          Paid Search


            Google Shopping PlanBasic Paid Search PlaneCommerce LeaderNative or Programmatic Advertising


            Immediate! Please get back to me right awayWithin a month1 or 2 monthsJust gathering information for now

            This form uses Akismet, reCAPTCHA and this quiz to prevent spam and bot submissions.