A large portion of the automotive aftermarket offers products that improve "performance," but what exactly is performance? In 2009, Hedges & Company originated market research on how automotive enthusiasts define "performance" as part of…
The development of Flash for mobile devices has officially ceased. Adobe has announced that it will commit its resources to HTML5, a platform with broader support capabilities. After Apple excluded the use of Adobe Flash player in its mobile…
The Dodge Challenger resurfaced in 2008 after being dormant for 25 years, thrilling Mopar fans and muscle car enthusiasts alike. The third generation of its kind, the 2008-2013 Challenger sold over 100,000 vehicles in its first 4 years of…
Are you making these common mistakes with your social media strategy?
Mistake 1: Assuming that consumers follow you to have a "relationship." Most don't. The vast majority of consumers follow brands on social media to get discounts. Only two…
Our 37th market research trend will give you a look at the automotive interests of fuel and oil pump buyers.
380 enthusiasts who had shopped for or purchased a fuel or oil pump took this survey and were given a list of 8 automotive interests…
Today we will give you a look at some market research, showing the brands of fuel and oil pumps consumers recommend as the best!
Our BrandZoom: Fuel and Oil Pumps market research report contains data about consumers' brand preferences and experiences,…
We are now 39 days away from the SEMA Show and AAPEX. With the show approaching, we can't help but wonder what other people are saying, so here is a look at what the web is saying about SEMA/AAPEX!
So far, semashow.com has a partial list of 1,887…
Today's Trend 41 covers an extremely important topic in the automotive aftermarket: the number of licensed enthusiast drivers from the Millennial Generation, also known as Generation Y.
Years ago in the industry, "somebody turns 16 every day"…
The Ford F-150 is the best selling truck model on the market, and many of your customers will be looking for parts and information on this vehicle. It is important to know about these trucks, as well as demographics and statistics on the consumers…
Welcome back to our blog for another look at Internet marketing in the automotive aftermarket!
Email marketing is one of the most effective ways to reach automotive consumers; you can tailor your marketing message to specific consumers to…
Consumers now have endless resources at their fingertips when shopping using a mobile device. At the touch of a button, the scan of a code, a consumer can find endless information about the product on the shelf in front of them; more information…
According to an Automotive Aftermarket Study in 2010 performed by Google, the average online research to offline purchase conversion rate for auto parts is 85%. In other words, of all buyers who research online to make an in-store purchase,…
Trend 32: The Consumer’s Definition of Performance
Auto Aftermarket News and Trends, Auto Parts Marketing, Automotive Market ResearchTrend 33: Mobile Devices, From Flash to HTML5
Auto Aftermarket News and Trends, Auto Parts MarketingTrend 34: 3 Things You Didn’t Know About 2008-2013 Dodge Challenger Owners
Auto Aftermarket News and Trends, Auto Parts Marketing, Automotive Market Research4 Things Wrong With Your Social Media Strategy
Auto Aftermarket News and Trends, Auto Parts Marketing, Automotive Market ResearchTrend 37: The Automotive Interests of Fuel and Oil Pump Buyers
Auto Aftermarket News and Trends, Auto Parts Marketing, Automotive Market ResearchTrend 38: Top 3 Fuel and Oil Pump Brands Recommended by Consumers
Auto Aftermarket News and Trends, Automotive Market ResearchTrend 39: What Blogs Are Saying About the SEMA Show and AAPEX
Auto Aftermarket News and TrendsTrend 41: 4 Reasons Young Enthusiasts Are an Endangered Species
Auto Aftermarket News and Trends, Auto Parts Marketing, Automotive Market ResearchTrend 44: 3 Things You Didn’t Know About 2009-2013 F-150 Owners
Auto Aftermarket News and Trends, Auto Parts Marketing, Automotive Market ResearchWhy Email is Essential to Your Automotive Online Marketing Plan
Auto Aftermarket News and Trends, Auto Parts Marketing, Automotive Market ResearchTrend 46: 3 Secrets on How Smartphones Influence Consumer Buying Decisions
Auto Aftermarket News and Trends, Auto Parts Marketing, Automotive Market ResearchTrend 47: Online Research Leads to Local Purchases
Auto Aftermarket News and Trends, Automotive Market Research