How to market auto parts

Learn how to market auto parts with dozens of car parts marketing strategies and trends articles to help you sell more aftermarket parts online. Read aftermarket auto parts industry case studies, white papers, more. A good promotion and marketing plan helps your automotive parts marketing and lets you increase your parts and accessory sales.

Automotive parts marketing: Ideas on how to market auto parts

We’ve put together some examples of how to market auto parts online. Tips and ideas to help grow your online auto parts business, with specific examples.

We’ve included articles on using SEO, how to optimize for online marketing, automotive parts marketing and more.

Automotive parts marketing is more complex every year, stay on top of the latest trends of online marketing. Follow this link for even more articles on auto parts marketing.

Tag Archive for: Car Parts Marketing Ideas and Trends

Google and 4 Predictions for the Automotive Aftermarket

Auto Aftermarket News & Trends, Automotive Market Research, Automotive Marketing

Google is significantly changing the online landscape with new services like Google+, Google Wallet and Google Shopping. Here are our predictions how these services will be a significant specialty auto parts industry trend. Prediction 1: SEO…

Trend 33: Mobile Devices, From Flash to HTML5

Auto Aftermarket News & Trends, Automotive Marketing

The development of Flash for mobile devices has officially ceased. Adobe has announced that it will commit its resources to HTML5, a platform with broader support capabilities. After Apple excluded the use of Adobe Flash player in its mobile…

4 Things Wrong With Your Social Media Strategy

Auto Aftermarket News & Trends, Automotive Market Research, Automotive Marketing

Are you making these common mistakes with your social media strategy?Mistake 1: Assuming that consumers follow you to have a "relationship." Most don't. The vast majority of consumers follow brands on social media to get discounts. Only two…

Why Email is Essential to Your Automotive Online Marketing Plan

Auto Aftermarket News & Trends, Automotive Market Research, Automotive Marketing

Welcome back to our blog for another look at Internet marketing in the automotive aftermarket!Email marketing is one of the most effective ways to reach automotive consumers; you can tailor your marketing message to specific consumers to give…

2 Things to Know About Online Sales of Auto Parts in 2012

Auto Aftermarket News & Trends, Automotive Market Research

(Note: a more current post covering online sales of auto parts for 2015 is here).For our first automotive aftermarket trend, we look at two things you need to know about online retail sales of auto parts in 2012.1). Retail brick and mortar…

New Auto Market Research: Secrets of Parts Buyers Revealed

Automotive Market Research, Automotive Marketing

New BuyerZoom and BrandZoom research reports are available through the Hedges & Company Market Research Store. We've added new reports covering engine bearings, carburetors, connecting rods, cylinder heads, engine blocks, performance fasteners,…

2012 Online Sales of Auto Parts Growing

Auto Aftermarket News & Trends, Automotive Market Research, Automotive Marketing

Note: this article was originally published in April 2012, for an updated forecast, click here for a more current article.With the Catalyst 2012 conference this week -- ChannelAdvisor's annual ecommerce gathering -- we thought this…

SEMA Show Opinion Leaders Report Released; SEMA Market Research by Hedges & Company

Automotive Market Research

The Specialty Equipment Market Association (SEMA) released a new SEMA market research report written by Hedges & Company. It covers results of the SEMA Show Opinion Leaders program.Hedges & Company is a market research company serving…